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Marketing Mix

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

The object or end to be achieved is the _________________________. 

a)

Purpose

b)

Business

c)

Reason

d)

promotion

2.

 A a brief attention-getting phrase used in advertising or promotion is a ______________________________.

a)

promotion

b)

place

c)

slogan

d)

brand

3.

The process of communicating the value of a product or service is ______________________. 

a)

marketing

b)

promotion

c)

brand

d)

competition

4.

The amount of money needed to buy or sell a product is its _______________________.

a)

product

b)

brand

c)

competition

d)

price

5.

A _________________________________ are promotional items that are linked to a product that often require box tops or other proof of purchase plus shipping and handling payment in order to acquire them.

a)

product

b)

premium

c)

logo

d)

marketing

6.

A ____________________________________ is A specific group of people with shared characteristics that a business markets its products or services to.  

a)

customer

b)

place

c)

marketing

d)

target market

7.

A product, service, or concept that is publicly distinguished from other products, services, or concepts, so that it can be easily communicated and usually marketed is a ___________________________.

a)

brand

b)

product

c)

logo

d)

target market

8.

 ______________ serve to represent a given organization or company through a visual image that can be easily understood and recognized.

a)

slogan

b)

logo

c)

product

d)

brand

9.

A person who buys the product or service is a _____________________________.

a)

target market

b)

competition

c)

brand

d)

customer

10.

_________________________________ is the Business competition is the contest between organizations that provide similar products or services or that target the same audience of consumers. 

a)

Competition

b)

Target market

c)

brand

d)

marketing

11.

 ______________________ is the way you advertise your product. 

a)

product

b)

promotion

c)

logo

d)

brand

12.

How you enclose and protect a product is ______________________. 

a)

purpose

b)

packaging

c)

logo

d)

place

13.

A ____________________ is meeting a need with words or actions instead of tangible products.

a)

product

b)

service

c)

logo

d)

customer

14.

The department of ________________ is responsible for promoting a favorable image to the public. 

a)

target market

b)

customer

c)

public relations

d)

competition

15.

A thing that you can touch and you can offer to sell it to your customers is

a)

brand

b)

product

c)

slogan

d)

customer

16.

Where you locate your product is _____________________________. 

a)

place

b)

customer

c)

brand

d)

target market

17.

Someone who owns their own business

a)

entrepreneur

b)

employee

c)

customer

d)

brand

18.

Income - Expenses is

a)

promotion

b)

competition

c)

profit

d)

product

19.

Wendy's vs. McDonald's

a)

competition

b)

brand

c)

target market

d)

place

20.

Trying to sell dog treats to pet owners is an example of

a)

brand

b)

competition

c)

product

d)

target market