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WorksheetsMarketing Mix
Total questions: 20
Worksheet time: 10mins
The object or end to be achieved is the _________________________.
Purpose
Business
Reason
promotion
A a brief attention-getting phrase used in advertising or promotion is a ______________________________.
promotion
place
slogan
brand
The process of communicating the value of a product or service is ______________________.
marketing
promotion
brand
competition
The amount of money needed to buy or sell a product is its _______________________.
product
brand
competition
price
A _________________________________ are promotional items that are linked to a product that often require box tops or other proof of purchase plus shipping and handling payment in order to acquire them.
product
premium
logo
marketing
A ____________________________________ is A specific group of people with shared characteristics that a business markets its products or services to.
customer
place
marketing
target market
A product, service, or concept that is publicly distinguished from other products, services, or concepts, so that it can be easily communicated and usually marketed is a ___________________________.
brand
product
logo
target market
______________ serve to represent a given organization or company through a visual image that can be easily understood and recognized.
slogan
logo
product
brand
A person who buys the product or service is a _____________________________.
target market
competition
brand
customer
_________________________________ is the Business competition is the contest between organizations that provide similar products or services or that target the same audience of consumers.
Competition
Target market
brand
marketing
______________________ is the way you advertise your product.
product
promotion
logo
brand
How you enclose and protect a product is ______________________.
purpose
packaging
logo
place
A ____________________ is meeting a need with words or actions instead of tangible products.
product
service
logo
customer
The department of ________________ is responsible for promoting a favorable image to the public.
target market
customer
public relations
competition
A thing that you can touch and you can offer to sell it to your customers is
brand
product
slogan
customer
Where you locate your product is _____________________________.
place
customer
brand
target market
Someone who owns their own business
entrepreneur
employee
customer
brand
Income - Expenses is
promotion
competition
profit
product
Wendy's vs. McDonald's
competition
brand
target market
place
Trying to sell dog treats to pet owners is an example of
brand
competition
product
target market
