An item that satisfies a need or want

Products are divided into physical goods and intangible services and ideas.

You can see and touch

Provided for you by other people

Provide information

A group of customers that the business is aiming for

What the customer pays for the product or service

Profit is the amount you are making after

The cost of making an item is

The amount you are charging the customer is the

All methods of communication from the marketer to the customer.

A short memorable phrase to remind the consumer of a product

A graphic mark or emblem used to aid and promote instant public recognition

A catchy tune that contains lyrics that promote a product

How and where the consumer buys the product or service

Place is also known as

The distribution channel is

Using arguments that, while convincing, are not necessarily valid

"Everyone is doing it"

Deals with famous people or depicts happy, attractive people

Making one side or product look better by mentioning only some of the facts

"Plain Folks" or "ordinary people" sell

Use emotionally appealing words, but present no concrete argument or analysis

Arouse emotions such as fear, humor, love, or desire

Negative words or names used to create an unfavorable opinion of the competition

Using a jingle, word, color, or theme that is repeated over and over again, thus getting stuck in someone's head so they can buy the product

Exaggerating a fundamental aspect of the product that is true, but only to a certain degree

Using graphs, charts, percentages, and other "official" looking documentation to prove the viability of the product

A famous or respected person endorses this product

Also known as "Association"