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WorksheetsM M 1
Total questions: 15
Worksheet time: 5mins
1.Marketing is a process of converting the potential customers into …………..
A.actual customers
B. prospective customers
C. marketers
D. none of these
2.The group of elements price, product, promotion and place constitute
A. market mix
B. marketing mix
C. product mix
D. promotion mix
3.Anything that has the ability to satisfy a consumer need is known as……
A. price
B. package
C. product
D. promotion
4.This P is not a part of the 7Ps of marketing mix?
(A) Promotion
(B) Price
(C) People
(D) Purpose
5.USP is defined as
(A) Unique selling price
(B) Unique sales preposition
C) Unique selling proposition
(D) Unique strategy promotion
6.Political campaigns are generally examples of---
A.Cause marketing
B.Organization marketing
C.Event marketing
D.Person marketing
7.The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving produc and distribution efficiency).
A.Product concept
B.Production concept
C.Production cost expansion concept
D.Marketing concept
8.The term "marketing mix" describes:
A composite analysis of all environmental factors inside and outside the firm
A series of business decisions that aid in selling a product
The relationship between a firm's marketing strengths and its business weaknesses
A blending of four strategic elements to satisfy specific target markets
9.The traditional view of marketing is that the firm makes something and then ______________ it.
A.Markets.
B.Sells.
C.Prices.
D.Services.
10.Which of the following reflects the marketing concept philosophy?
" you won't find a better deal anywhere".
"When it's profits versus customers needs, profits will always win out".
"We are in the business of making and selling superior product".
"We won't have a marketing department, we have a customer department".
Q11.In selling concept, maximization of project of the firm is done through ______________.
Sales volume.
Increasing production.
Quality.
Services.
12.The task of any business is to deliver ______________ at a profit.
A.Customer needs
B.Products.
C.Customer value
D.Quality.
13.In the traditional ______________ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
A.Selling.
B.Product.
C.Production.
D.Marketing.
14.The only revenue producing element in the marketing mix is.
A.Product.
B.Price.
C.Place.
D.Promotion.
15.The most formal definition of marketing is ______________.
A.Meeting needs profitability.
B.Improving the quality of life for consumers.
C.the 4 Ps
D.an organizational function and a set of process for creating, Communicating and delivering, Value to customers and that benefit the organization.
