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Print Advertisements Marketing Quiz

Total questions: 12

Worksheet time: 6mins

Name
Class
Date
1.

Shows exactly how the ad will appear in print

a)

pun

b)

focal point

c)

advertising proof

d)

red

2.

A graphic symbol for company brand or organization

a)

Advertisement

b)

Experts

c)

Headline

d)

Logotype

3.

Takes the form of images, stock drawings, and photographs.

a)

clip art

b)

contrast

c)

illustration

d)

expert

4.

Catchy phrase or words that identify a product or company

a)

copy

b)

slogan

c)

logo

d)

art

5.

Or logotype (logo), is the distinctive identification symbol for a business

a)

symbol

b)

type

c)

advertisement

d)

signature

6.

Independent businesses that specialize in developing ad campaigns and crafting the ads for clients

a)

advertising campaign

b)

comics

c)

logo

d)

advertising agencies

7.

The selling message of a written advertisement

a)

serif

b)

copy

c)

paradox

d)

sans serif

8.

the photograph, drawing, or other graphic elements used in an advertisement.

a)

illustration

b)

illusion

c)

ink

d)

italic

9.

The phrase or sentence that captures the readers' attention, generates interest, and entices them to read the rest of the ad.

a)

headline

b)

print ad

c)

illustration

d)

flyer

10.

A sketch that shows the general arrangement and appearance of a finished ad.

a)

ad layout

b)

ad display

c)

advertisement

11.

Inexpensive or free images, stock drawings, and photographs.

a)

fonts

b)

clippings

c)

print ads

d)

clip art

12.

Independent businesses that specialize in developing ad campaigns and crafting the ads for clients

a)

advertising agencies

b)

Z layout

c)

advertising proof

d)

new model ad agency