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WorksheetsMarketing Workshop 2024, Thailand
Total questions: 17
Worksheet time: 10mins
Describe yourself (in one to two words).
Ryan loves to eat 😋
Besides Pad Thai, Tom Yum Goong, Green Curry and Mango Sticky Rice, recommend 1 other Thai food or dessert that he should try (in one to two words)?
What would you like to take away from today’s workshop?
What type of goods and services are typically marketed in B2B marketing?
Consumer goods
Basic and inexpensive products
Sophisticated and expensive products
Luxury products
What tactics do many B2B marketers rely on to establish and maintain connections?
Billboard advertising
Trade events and sales representatives
Cold calling
Social media advertising
What is the purpose of B2B marketing?
To promote luxury products
To build brand awareness among consumers
To let businesses know you exist and can be trusted
To increase personal savings
Poll: Is marketing important to B2B businesses?
Yes!
No!
How does a company benefit from defining a strategy?
Clarifying focus
Limiting opportunities
Decreasing focus
Increasing competition
What is the issue with businesses only interested in 'getting some marketing out into the market'?
Too much planning
Lack of focus and message
High profitability
Overwhelming success
How can a marketing plan help a business save money?
By increasing spending on ineffective methods
By ignoring the outcomes of marketing efforts
By concentrating resources in low-value areas
By avoiding marketing initiatives that produce undesired results
What is common about these four brands (i.e., Mercedes, Adidas, DHL and BASF)
(a)
Thailand's Feed Production in 2024 is expected to be at more than ___ million tpy.
23
22
20
21
Thailand's animal feed demand is expected to increase because
Increasing Livestock Population
Post-ASF swine repopulation
Rising Disposable Income
All of the above
Key to Successful Marketing
Continuously evaluate and refine your strategies based on (a) and market insights to ensure that you stay competitive and meet the evolving needs of your B2B customers.
BASF Marketing Support and Activities includes,
Influencer Marketing
Interviews & Technical Articles
TV Commercials
All of the above
Appointed distributor for animal feed ____ in Indonesia of BASF
vaccines
producer
ingredients
molecule
BASF cannot support our partners in developing localized marketing activities.
True
False
