it is founded on excellent customer services

this is also called direct sales and is the most basic level of interaction between the company and the customer

the transaction moves to a higher level because the salesperson tells the customer that he or she can be contacted to answer any inquiry about the product or service

in this level the salesperson voluntarily contact the customer to ensure that the product is in perfect condition and ask if it meet the latter's expectations

the company works closely with a group of regular customers who provide constructive feedback for the improvement of the product or service this group also helps in the development of new products or services

in this level the company has already built a loyal group of customers who can help in improving its performance and offerings

it is when a salesperson takes charge of selling the products or services to consumers

in this level the salesperson encourages the customer to provide suggestions on how to improve the product or services

is defined as the satisfaction derived from the what a customer may experience or expect to experience by choosing a particular action relative to the cost of that action

refers to anything that can be given up to receive the desired product or service which can be in the form of money time knowledge data or others

these levels include the basic requirements of conducting a business

this involves what the customers want from the purchase or service experience this is the first opportunity for a business to get ahead of the competition

it pertains to an unexpected purchase or service experience that may go beyond what the customers desire

these are customers whose needs do not fit the company's offerings the company does not need to invest and exert effort to win them

these customers are not loyal to a specific brand because they keep on looking for the best deals which may lead to patronizing other brands the company can enjoy profits from this customers only for a short period

these customers have needs that match the company's offerings they make repeat purchases and patronize the brand so long as it satisfies their needs a company must invest and these customers and strengthen its relationship with them

these are customers are loyal but not profitable because of the limited fit between their needs and the company's offerings

it is important to always get in touch with customers through email and social networking sites to sustain brand recall also they should be provided with various means to give immediate feedback so companies can promptly respond to them

it is a relationship development strategies were customer loyalty program which includes special discounts perks and freebies may work well to various types of products and services this encourage customers to remain loyal to the brand because they are rewarded for their patronage

this is a relationship development strategies where companies can hold or sponsor parties concerts contest and the light to boost interaction among loyal customers and company representatives

this is a relationship development strategies where some companies outsource their customer service to third-party organizations to cater to complaints and inquiries promote the latest offerings and provide technical support

these are relationship development strategies where marketers can create emotional materials in different languages to cater specific regions. consumer can also now choose the language they would like to use to communicate with customer service representatives

it also help businesses to communicate with their clientele more easily as most consumers regularly checked there inboxes

aside from their primary function of connecting people have become a channel for netizens to ask for customer support globe telecom promptly respond to enquiries and complaints and facebook and twitter and redirects the customer to the site private messaging system for further assistance

it facilitates real-time correspondence between the customer and a company representative real estate developer , and payment service provider dragonpay are some of the companies that employed this tool

this increases their visibility and provides value to their customers

consist of several service industries which include food and beverage service tourism and hotel

includes public houses, resorts, inns, campgrounds, hotels, hostels, serviced apartments, and similar establishments

is an establishment that renders lodging in exchange for payment

is a hotel employee who assist guests in making reservations for restaurants arranging tours and booking transportation

is a plant route and schedule of activities

is a machine generated code which provides information when scanned by the camera of a smartphone

is a program which can be downloaded to a mobile device

A service does not have a physical manifestation that can be seen touch and describe quantitatively. For customers to remember and rate the quality of the service they must experience it.

a service involves hamilton use production and consumption so there is outright feedback.

because they are intangible rendered services cannot be stored or returned

the service in itself is the same but the way it is provided may differ from time to time

there are services that only supplement the main product the goal of the market area is to create a bundle of supplementary services that increases the value of the main product

the channel of distribution is crucial and service delivery. The service should be rendered on time and in an appropriate the new or location

This is the method of service delivery. Marketers should be able to make the process of availing and receiving your service convenient for the customers.

the kind and quality of service provided to a customer cannot be separated from how the services rendered the quality of a service is seen in how a service satisfies and meets the needs wants and expectations of the customers

the ultimate proof of service quality manifest in the people who provide the service to the customers. They must be skilled, knowledgeable, friendly, accommodating, and customer-oriented

companies must use various means to inform the public about the service to reach a wider customer base. This may be through word-of-mouth and advertisements

while a service is an inherently tangible there should still be visible cues that will indicate its quality

it is a component of service marketing where the service depends on its perceived quality

is defined as the general plan of action aligned with the company's vision and goals

it expresses the goals of the organization that are achieved through marketing efforts

it is the thinking process that outlines the course of action towards the achievement of goal

it is to lead the firm towards attractive economic opportunities that is opportunities that are adapted to its resources and know how and offer a potential for growth and profitability

refers to the actions of a company undertakes in order to execute an organization strategy