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Basics of ?Marketing

Total questions: 60

Worksheet time: 49mins

Name
Class
Date
1.
This involves the locations and methods used to make products available to customers.
a)
Promotion
b)
Distribution
c)
Marketing Mix
d)
Discretionary Income
2.
Which of the following is NOT part of the Marketing Mix?
a)
Selling
b)
Distribution
c)
Price
d)
Product
3.
Ways to make customers aware of products and services, in order to encourage them to buy.
a)
Selling
b)
Financing
c)
Promotion
d)
Marketing
4.
The creation and maintenance of satisfying exchange relationships.
a)
Research and Development
b)
Discretionary Income
c)
Promotion
d)
Marketing
5.
Which of the following core standards of marketing involves collecting and using data to make future business decisions?
a)
Selling
b)
Financing
c)
Marketing-Information Management
d)
Product/Service Management
6.
Which of the following is NOT part of the Marketing Mix?
a)
Selling
b)
Distribution
c)
Price
d)
Product
7.

Which of the following is NOT in our definition of marketing?

a)

Planning and executing the promotion and pricing of

b)

ideas, goods, and services

c)

to create exchanges between buyers and sellers

d)

and to have government set regulations

8.

Which of the following is NOT one of the 4 Ps of marketing?

a)

product

b)

promotion

c)

placement

d)

permanency

e)

price

9.

The "most likely customer" to buy your product is called the

a)

marketing mix

b)

consumer preference

c)

target market

d)

super market

10.

Another name for building a target market is

a)

market research

b)

market segmentation

c)

market street fight

d)

infographics

11.

Age, income, gender, ethnic group are all

a)

psychographics

b)

demographics

c)

infographics

d)

geographics

12.

What is marketing?

a)

the creation of a product to satisfy needs.

b)

the creation of satisfying relationships.

c)

is the creation and maintenance of satisfying exchange relationships.

d)

is selling products for a profit.

13.

What is the person who buys a product called?

a)

Retailer

b)

Consumer

c)

Purchaser

d)

Customer

14.

A unique name and image for a product used to create an image in the consumers' mind, i.e. Disney, Nike, Apple

a)

price

b)

product

c)

brand

d)

Marketing mix

15.
What type of business is owned by small group who have entered into an agreement?
a)
Corporation
b)
Sole proprietorship
c)
Partnership
d)
Franchise
16.

Part of the business plan that projects the income, expenses, and profits of a business over a multi-year period

a)

Business Plan

b)

Operational Plan

c)

Sales/Marketing Plan

d)

Financial Plan

17.

What is the name of the type of advertising which uses celebrities?

a)

Bandwagon

b)

Testimonials

c)

Scientific Data

d)

Fads and Trends

e)

Emotional

18.

What is the current marketing campaign for Honda?

a)

Zoom Zoom

b)

The Ultimate Driving Machine

c)

Like No Other

d)

The Power of Dreams

e)

Driven

19.

What is the main reason behind using Marketing?

a)

Increase Sales

b)

Increase Brand Awareness

c)

To Get More website hits

d)

To get the word out on a products benefits

e)

To get people talking about the company

20.

Which of the following event is NOT an example of marketing?

a)

Job Hunting

b)

College Apps

c)

Prom Date

d)

Buying a car

e)

Advertising a product or service

21.
The essential part of the business and is important in all business decisions.  When marketing activities/people are working together.
a)
Integrated Marketing
b)
Marketing Expense
c)
Marketing Mix
d)
Marketing Str
22.

What market segmentation method was used in this ad?

a)

Demographic Segmentation

b)

Geographic Segmentation

c)

Psychograhic Segmentation

d)

Geo-Psychographic Segmentation

e)

Behavioral Segmentation

23.
SWOT stands for....
a)
Social Awareness Talents
b)
Social Weakness of Threats
c)
Strengths, Weakness, Opportunities, Threats
d)
None of the abobe
24.
Marketing research on customer preferences:
a)
MIM
b)
PSM
c)
Selling
d)
Financing
25.
The path a product takes from the producer to the consumer.
a)
target market
b)
market
c)
marketing concept
d)
channel of distribution
26.

A change in a law is part of which component of the PEST analysis?

a)

political

b)

economic

c)

socio-cultural

d)

Technological

27.

A SMART goal should be...

a)

Specific

b)

Measurable

c)

Achievable

d)

all of the above

28.

Which of these types of advertising is NOT mass media?

a)

television

b)

word of mouth

c)

internet

d)

radio

29.

This is someone who communicates between two groups or two people.

a)

advertisement

b)

liaison

c)

market research

d)

rival

30.

Which of the following is NOT one of the eras in the evolution of marketing.

a)

Selling Era

b)

Production Era

c)

Buying Era

d)

Relationship Era

31.
Define Promotion
a)
Any from of communication a business or organization uses to inform, persuade, or remind.
b)
The number of different product lines a manufactures or sells
c)
The process of creating, growing, and manufacturing
32.
An entrepreneur is someone 
a)
Someone who works for a new business
b)
Someone who starts a new business
c)
Someone who takes over an existing business
d)
Someone who does not want to work
33.
Which can be a barrier to effective communication
a)
Full colour advertising brochure
b)
Early morning meeting between two workers
c)
Poorly worded letter
d)
Memo sent down the chain of communication
34.

What does the owner of a miniature golf business provide her customers with?

a)

A service

b)

A promotion

c)

A good

d)

An exchange

35.

This word means "a picture, short film, song, etc. that tries to persuade people to buy a product or service"

a)

modification

b)

advertisement

c)

liaison

d)

inventory

36.

Steve works in marketing research. His main job is to gather data from focus groups and analyze it to discover marketing trends and customer buying patterns.

a)

Product Service Management

b)

Financing

c)

Distribution

d)

Marketing Information Management

37.
A product can be
a)
an object or thing
b)
a concept or idea
c)
a service
d)
all of the above
38.
Which phase of the Product life cycle is when profits peak and start to decline. 
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
39.
This is a collection of people who have a need for a particular product, and who have the ability, willingness, and authority to buy it. 
a)
Service
b)
Idea
c)
Market
d)
Market Segmentation 
40.

Which symbol is about copyright?

a)

℠

b)

®

c)

™

d)

©

41.

Which one is about dogs in BCG analysis?

a)

high/high

b)

high/low

c)

low/high

d)

low/low

42.

Find the wrong segmentation group

a)

education

b)

age

c)

religion

d)

family

43.

Which the basic need from the Maslow's pyramid?

a)

esteem

b)

social

c)

physiological

d)

safety

44.

What is ROI?

a)

return on interest

b)

rebuff on interest

c)

rebuff on investment

d)

return on investment

45.

Which of the following statements BEST describes where marketing takes place?

a)

Marketing takes place exclusively in a central marketplace.

b)

Marketing is limited to certain places and times during the day.

c)

Marketing takes place everywhere and is a constant force in our lives.

d)

Marketing takes place at some public places but not all and usually goes unnoticed.

46.

Facebook, Twitter, Instagram are examples of

a)

Social Mass Marketing

b)

Viral Marketing

c)

Social Media Marketing

d)

Relationship Marketing

47.

Specific types of marketing include

a)

Place Marketing

b)

Cause/Idea Marketing

c)

People Marketing

d)

All of these

48.

The extended marketing mix comprises 3Ps (People, processes and physical evidence) and are they relevant to which sector?

a)

Service sector.

b)

Primary sector or raw materials.

c)

Finished products sector.

d)

E-commerce sector.

49.

What are the 4Ps of the marketing mix?

a)

product - prices - point - promotion

b)

product - price - place - promotion

c)

products - prices - places – promotional

d)

places - product - promotion - price

50.

Determine a firm's demand for products and services

a)

Telemarketer

b)

Retail Salesperson

c)

Store Manager

d)

Marketing Manager

51.

Purchase merchandise or commodities for resale to consumers

a)

Telemarketer

b)

Retail Salesperson

c)

Advertising Agent

d)

Wholesale Buyer

52.

Process of communicating with potential customers in an effort to influence their buying behavior.

a)

promotion

b)

public relations

c)

purchase incentive

d)

product/service management

53.

Type of promotion that focuses on creating a positive image of a company rather than the product.

a)

public relations

b)

customer

c)

target

d)

dynamic

54.

Degree to which customers are pleased with a company's goods or services.

a)

market planning

b)

customer satisfaction

c)

channel

d)

channel management

55.
Tangible goods, such as a baseball, or a cellphone.
a)
services
b)
wants
c)
product
d)
needs
56.

Which of the following is a benefit to the consumers of the exchanges which occur as a result of marketing?

a)

brand loyalty

b)

making profits

c)

obtaining needed items at the right time

d)

determining how to meet unlimited wants with limited resources

57.

By enabling consumer to obtain goods and services at the right time and in the right place, marketers are adding ___ to goods and services.

a)

utility

b)

costs

c)

profit

d)

delivery

58.

Advertisers spend the most here?

a)

Radio

b)

TV

c)

Mass Mailers

d)

Bill Boards

59.
The life cycle of a product goes through how many defined stages?
a)
2
b)
4
c)
5
d)
6
60.
A product can be
a)
an object or thing
b)
a concept or idea
c)
a service
d)
all of the above

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