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WorksheetsEM Quiz 1 Special
Total questions: 25
Worksheet time: 19mins
Marketing campaign of Johnsons & Johnsons milk bath that is suitable for moms and kids is an example of strategy of growing sales thru_______
NEW USERS
MARKET SHARE
FEATURES
EXPECTATIONS
MARKETING
Key result area of marketing that can be obtained by outperforming competition.
NEW USERS
MARKET SHARE
FEATURES
EXPECTATIONS
MARKETING
Refers to the simple attributes of the products offered by a company.
NEW USERS
MARKET SHARE
FEATURES
EXPECTATIONS
MARKETING
Refer to human wants that are backed by buying power example bottled water with collagen.
NEW USERS
MARKET SHARE
FEATURES
EXPECTATIONS
MARKETING
The process of continuously and profitably satisfying the target customer’s needs wants and expectations is superior to competition.
NEW USERS
MARKET SHARE
FEATURES
EXPECTATIONS
MARKETING
Identify the appropriate Marketing Mix or (7P's):
Goods, services, events, experience.
PRODUCT
PROMOTION
PLACE
PROCESS
PHYSICAL EVIDENCE
Identify the appropriate Marketing Mix or (7P's):
TV ads, flyers, buy 1 take 1.
PRODUCT
PROMOTION
PLACE
PROCESS
PHYSICAL EVIDENCE
Identify the appropriate Marketing Mix or (7P's):
Sari- sari store, Supermarkets, Wholesaling.
PRODUCT
PROMOTION
PLACE
PROCESS
PHYSICAL EVIDENCE
Identify the appropriate Marketing Mix or (7P's):
Consistency of product production, fast delivery, 24/7 customer feedback.
PRODUCT
PROMOTION
PLACE
PROCESS
PHYSICAL EVIDENCE
Identify the appropriate Marketing Mix or (7P's):
Ambiance, accessibility, lay-out of racks of a store.
PRODUCT
PROMOTION
PLACE
PROCESS
PHYSICAL EVIDENCE
Identify Marketing Goals:
Aims to inform the market regarding the existence of the brand.
AWARENESS
AVAILABILITY
TRIAL
REPEAT PURCHASE
Identify Marketing Goals:
Ensuring that the products are available in the market
AWARENESS
AVAILABILITY
TRIAL
REPEAT PURCHASE
Identify Marketing Goals:
Persuading customer to buy the product thru sampling and freebies
AWARENESS
AVAILABILITY
TRIAL
REPEAT PURCHASE
Identify Marketing Goals:
Building relationships with customers making them loyal to the brand.
AWARENESS
AVAILABILITY
TRIAL
REPEAT PURCHASE
Identify Marketing Goals:
Aims persuade and remind target customers
AWARENESS
AVAILABILITY
TRIAL
REPEAT PURCHASE
"Better than Before" is a phrase related to Market Share in Marketing Philosophy.
TRUE
FALSE
Used of social media, and cooperation with other companies is a example of a Traditional Marketing.
TRUE
FALSE
Humans' wants that are backed by buying power
TRUE
FALSE
Key result area of marketing are sales, profit, and market share.
TRUE
FALSE
Profit is a Marketing Key Result Area that Comes from having an excess of sales over cost and expenses
TRUE
FALSE
New viewpoint of marketing is making sales by satisfying consumer needs.
TRUE
FALSE
Safeguard being used in washing detergent, fabric conditioner is an example of encouraging sales by finding new usage for product.
TRUE
FALSE
Better than expected is a marketing philosophy that applies to competition and market share.
TRUE
FALSE
Traditional approaches in marketing are relatively new tools that uses customer preferences.
TRUE
FALSE
A marketing Mix is a set of activities used by an organization used to promote its brand in the market.
TRUE
FALSE
