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EM Quiz 1 Special

Total questions: 25

Worksheet time: 19mins

Name
Class
Date
1.

Marketing campaign of Johnsons & Johnsons milk bath that is suitable for moms and kids is an example of strategy of growing sales thru_______

a)

NEW USERS

b)

MARKET SHARE

c)

FEATURES

d)

EXPECTATIONS

e)

MARKETING

2.

Key result area of marketing that can be obtained by outperforming competition.

a)

NEW USERS

b)

MARKET SHARE

c)

FEATURES

d)

EXPECTATIONS

e)

MARKETING

3.

Refers to the simple attributes of the products offered by a company.

a)

NEW USERS

b)

MARKET SHARE

c)

FEATURES

d)

EXPECTATIONS

e)

MARKETING

4.

Refer to human wants that are backed by buying power example bottled water with collagen.

a)

NEW USERS

b)

MARKET SHARE

c)

FEATURES

d)

EXPECTATIONS

e)

MARKETING

5.

The process of continuously and profitably satisfying the target customer’s needs wants and expectations is superior to competition.

a)

NEW USERS

b)

MARKET SHARE

c)

FEATURES

d)

EXPECTATIONS

e)

MARKETING

6.

Identify the appropriate Marketing Mix or (7P's):

Goods, services, events, experience.

a)

PRODUCT

b)

PROMOTION

c)

PLACE

d)

PROCESS

e)

PHYSICAL EVIDENCE

7.

Identify the appropriate Marketing Mix or (7P's):

TV ads, flyers, buy 1 take 1.

a)

PRODUCT

b)

PROMOTION

c)

PLACE

d)

PROCESS

e)

PHYSICAL EVIDENCE

8.

Identify the appropriate Marketing Mix or (7P's):

Sari- sari store, Supermarkets, Wholesaling.

a)

PRODUCT

b)

PROMOTION

c)

PLACE

d)

PROCESS

e)

PHYSICAL EVIDENCE

9.

Identify the appropriate Marketing Mix or (7P's):

Consistency of product production, fast delivery, 24/7 customer feedback.

a)

PRODUCT

b)

PROMOTION

c)

PLACE

d)

PROCESS

e)

PHYSICAL EVIDENCE

10.

Identify the appropriate Marketing Mix or (7P's):

Ambiance, accessibility, lay-out of racks of a store.

a)

PRODUCT

b)

PROMOTION

c)

PLACE

d)

PROCESS

e)

PHYSICAL EVIDENCE

11.

Identify Marketing Goals:

Aims to inform the market regarding the existence of the brand.

a)

AWARENESS

b)

AVAILABILITY

c)

TRIAL

d)

REPEAT PURCHASE

12.

Identify Marketing Goals:

Ensuring that the products are available in the market

a)

AWARENESS

b)

AVAILABILITY

c)

TRIAL

d)

REPEAT PURCHASE

13.

Identify Marketing Goals:

Persuading customer to buy the product thru sampling and freebies

a)

AWARENESS

b)

AVAILABILITY

c)

TRIAL

d)

REPEAT PURCHASE

14.

Identify Marketing Goals:

Building relationships with customers making them loyal to the brand.

a)

AWARENESS

b)

AVAILABILITY

c)

TRIAL

d)

REPEAT PURCHASE

15.

Identify Marketing Goals:

Aims persuade and remind target customers

a)

AWARENESS

b)

AVAILABILITY

c)

TRIAL

d)

REPEAT PURCHASE

16.

"Better than Before" is a phrase related to Market Share in Marketing Philosophy.

a)

TRUE

b)

FALSE

17.

Used of social media, and cooperation with other companies is a example of a Traditional Marketing.

a)

TRUE

b)

FALSE

18.

Humans' wants that are backed by buying power

a)

TRUE

b)

FALSE

19.

Key result area of marketing are sales, profit, and market share.

a)

TRUE

b)

FALSE

20.

Profit is a Marketing Key Result Area that Comes from having an excess of sales over cost and expenses

a)

TRUE

b)

FALSE

21.

New viewpoint of marketing is making sales by satisfying consumer needs.

a)

TRUE

b)

FALSE

22.

Safeguard being used in washing detergent, fabric conditioner is an example of encouraging sales by finding new usage for product.

a)

TRUE

b)

FALSE

23.

Better than expected is a marketing philosophy that applies to competition and market share.

a)

TRUE

b)

FALSE

24.

Traditional approaches in marketing are relatively new tools that uses customer preferences.

a)

TRUE

b)

FALSE

25.

A marketing Mix is a set of activities used by an organization used to promote its brand in the market.

a)

TRUE

b)

FALSE