What is marketing?

There are 7 functions of marketing. Which function includes getting money that is necessary to set up or run a business?

Which function of marketing includes gathering and analyzing information about consumers, trends, and competitors' products?

Which function of marketing includes deciding how much to charge for a product or service?

Which function of marketing includes an effort to inform, persuade, or remind potential customers about a product or service?

Which function of marketing is providing customers with goods or services they choose to buy?

What is the marketing mix?

What is the break-even point?

Market research helps businesses make decisions. What does market research include? (Choose the BEST answer.)

Facts about the population that includes age, gender, location, and income is

Target marketing is

Marketing involves managerial process to formulate programs designed to bring about voluntary exchanges of values with target market.

Product concepts hold the assumption that customers favor product that offer quality, performance and innovative features.

Selling what you have is the concept of ………………………………………

Understanding, creating, communicating and delivering customer value and satisfaction are the very heart of traditional marketing.

In production concept companies put all their marketing efforts in:

The process of breaking the marketing environment into smaller parts in order to gain a better understanding of it is known as (select ONE)

Which of the following statements is correct? (Select ONE)

An organisation that cuts its marketing budget during an economic downturn could be more likely to view marketing as (Select ONE)

In an attempt to overcome legal regulations, an industry body may attempt to influence which aspect of its marketing environment? (Select ONE)

The analysis, planning, implementation, and control of sales force activities. it includes designing sales force strategy and structure and recruiting, selecting, training, supervising, compensating, and evaluating the firm's salespeople.

the steps that the salesperson follows when selling, which include prospecting and qualifying, preapproach, approach, presentation and demonstration, handling objections, closing, and follow-up.

A standard that states the amount a salesperson should sell and how sales should be divided among the company's products.

The step in the selling process in which the salesperson seeks out, clarifies, and overcomes customer objections to buying.

Sales promotion tools used to boost short-term customer buying and involvement or to enhance long-term customer relationships

Sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers.

sales promotion tools used to generate business leads, stimulate purchases, reward customers, and motivate salespeople

Short-term incentives to encourage the purchase or sale of a product or service

Short-term incentives to encourage the purchase or sale of a product or service

The stages of the product life cycle are

Demographics refers to

What type of market research is a survey?

Niche marketing means?

______________ is paid communication to promote a product, service, brand or cause through the media.

Define the term ‘market’?

What is the difference between the term ‘customer’ and the term ‘consumer’?

According to marketing four Ps, the credit terms can be classified as

The sum of variable costs and fixed costs is called

........buy products &...... use product?

Testing before launching a product launching a product is known as ....

Technology is changing the way consumers relate to products and markets?

What is the last stage of the consumer decision process?

The most basic level of a product is called the?

Holistic marketers achieve profitable growth by expanding customer share, and capturing customer lifetime value.

When a company distributes its products through a channel structure that includes one or more resellers, this is known as?

The process of communicating the value of a product or service is ______________________. 

The amount of money needed to buy or sell a product is its _______________________.

A _________________________________ are promotional items that are linked to a product that often require box tops or other proof of purchase plus shipping and handling payment in order to acquire them.

A ____________________________________ is A specific group of people with shared characteristics that a business markets its products or services to.  

A product, service, or concept that is publicly distinguished from other products, services, or concepts, so that it can be easily communicated and usually marketed is a ___________________________.