The entire size of a market is:

The percent of total sales in an industry by a particular company:

The one feature of a good which makes it unique from the rest of the competing brands in the market is:

The attitude that one's own group, ethnicity, or nationality is superior to others is:

A legal prohibition on commerce is a(n):

A limited quantity of a particular product which under official controls can be produced, exported, or imported is a(n):

A duty imposed by a government on imported or in some countries exported goods is a(n):

A type of segmentation that divides a market through variables such as age, gender, or education level is:

A type of segmentation that targets customers based on a predefined geographic border is:

A type of segmentation that focuses on specific reactions and the ways customers make decisions to buy is: 

A type of segmentation that focuses on the intrinsic traits the target customer possesses is:

A qualitative and quantitative evaluation of the external market and internal resources is a:

A market analysis should put customers:

Which of the following is an element of a market analysis?

Which of the following is NOT a factor to assess in a market analysis?

The "S" in a SWOT analysis stands for:

The "W" in a SWOT analysis stands for:

The "O" in a SWOT analysis stands for:

The "T" in a SWOT analysis stands for:

One reason to conduct a SWOT analysis is to:

One group that conducts a SWOT analysis is: