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Worksheetsmarketing test #1
Total questions: 27
Worksheet time: 14mins
marketing links producers to....
distributors
retailers
marketers
customers
marketing is described as creating...
exchanges
needs
advertisments
gaps
which of the following is a marketing activity?
balancing customers need with wants
leading a project team
communicating with customers
commiting to lower operational expenses
what provides the basis for all marketing goals and actions
pricing
planning
budgeting
retailing
for both the customer and the seller, striking the right pricing balance makes the exchange...
beneficial
painful
disappointing
manageable
how do marketers get their messages to customers
by communicating with them
by leaving them alone
by trusting them
by ignoring them
which of the following is a method used to communicate with customers
manufacturing
personal selling
customer orientation
marketing concept
the purpose of communicating with customers is to
survey customers
befriend customers
store customers goods
attract someones interest
in a overal sense, where does marketing occur?
wherever advertisements are
wherever stores are
wherever trucks are
wherever customers are
which is a durable good?
coffee mug
insect repellant
hamburger
lip balm
which is an aspect of marketing a service?
finding out customers favorite coffee flavor
determining how much to charge for a haircut
developing a new phone
advertising the state of michigan television
which of the following items cannot be marketed?
holiday
health
hopefulness
hawaii
whose pov matters most with the marketing concept
sellers
buyers
marketers
planners
which option demonstares customer orientation(marketing concept)
convincing buyer to buy
researching a firms competitors
finding out what a buyer wants
advertising features of a product
which option shows company commitment(marketing concept)
leaving marketing to the marketing department
teaching marketing to college marketing students
setting aside funds to research what customers want
pricing a product to maximize profitability per item
keeping company goal in mind means to(marketing concept)
complain about product prices
contain marketing costs
remain involved in marketing
maintain the firms purpose
what does marketing allow us to do?
stop buying online
live our daily lives
feel better about shopping
limit our spending
what is the most common reason for businesses to search for ways to make their products better and cheaper?
competition
publicity
e-commerce
service marketing
marketing encourages people from different countries to _____ frequently.
travel
train
think
trade
w/o marketing producers and customers would be
in close communication
highly dependent on advertising agencies
exposed
disconnected
marketers plan where they need to go and how to get there efficiently in order to
lay out their strategies
agree upon a goal
measure their success
achieve satisfying connections
which is a strategy for the goal of increasing this years web-site sales by 95
printing web address on business cards
include wed address on ads
putting the web address on company vehicles
letting people know the web address
a goal can be evaluated to determine its
advantage
progress
success
benefit
to reach their goal, marketers plan the route they believe to be
reasonable
easy
straight
efficient
a combination of the four elements of marketing yields the
marketing mix
product
marketing concept
price
balancing value and satisfaction for the customer is part of which elements of marketing
promotion
price
product
place
marketer know that changing one marketing-mix element effects
the goal
the strategy
the result
the other elements
