It allows a business to charge higher prices

It lets a business invest more in plant and machinery

It saves business money by avoiding the need for TV advertising

It allows a business to target its promotional strategy more effectively.

Divides customers into sub groups

Is a method of promotion

Is a qualitative form of market research

Transports products to customers

Target Market

Unique Selling Point

Main Market

Market Leader

You can't sell your products to everyone

It is rarely effective

It requires additional market research

Not everyone likes tangerines

Grouping potential customers based on their beliefs and preferences

Grouping potential customers based on whether or not they have purchased a product in the past

Grouping potential customers using statistical data such as age, race and gender

Grouping potential customers based on where they live

Everyone

All the people who might use a product or service

The specific people that the company is aiming to reach with its marketing and sales efforts

One segment of the market

Market segmentation helps a business to understand the different groups of consumers that make up the market.

Market segmentation helps business develop plans for a specific product with a target audience in mind so a company can increase its sales.

It helps business to differentiate their products.

It helps business to achieve their objectives

Geographic segmentation is a marketing strategy used to target products and services who live in, or shop in a particular location

Geographic segmentation is the analysis of a population in a geographical area and what the population consist of

Geographic segmentation is the research methodology used for studying consumers and dividing them into groups using Geographic characteristics

Making different product variants for different segments is expensive

It will lead to products better suited to customer needs

It will reduce marketing costs by not targeting unprofitable segments

It helps businesses avoid entering overly-competitive markets

•Market segmentation is a marketing strategy where companies analyse a market and divide the market into segments which enable the brand to create focused and targeted products and offers.

Market segmentation is a technique where business target market segmentation based on demographic variables

Market segmentation is a method of categorising customers based on their income.

Market segmentation helps a business to understand the different groups of consumers that make up the market.

Market segmentation helps business develop plans for a specific product with a target audience in mind so a company can increase its sales.

It helps business to differentiate their products.

It helps business to achieve their objectives

Geographic segmentation is a marketing strategy used to target products and services who live in, or shop in a particular location

Geographic segmentation is the analysis of a population in a geographical area and what the population consist of

Geographic segmentation is the research methodology used for studying consumers and dividing them into groups using Geographic characteristics

Everyone

All the people who might use a product or service

The specific people that the company is aiming to reach with its marketing and sales efforts

One segment of the market

True

False

True

False

When a business divides its customers by countries

When a business divides its customers into groups

When a business provides its customers needs and wants

Psychographics

Demographics

Geographics

Buying patterns

Honda car dealer

Nike

a Jewler

Travel agent

Because they are able to start selling an established brand

Because they focus on customer customization

Because they have more resources to work with

Because it has the potential to grow