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Retail Fundamentals Review #2

Total questions: 17

Worksheet time: 9mins

Name
Class
Date
1.

David manages a retail store and is responsible for ensuring that the right products are available at the right place and at the right time so customers can purchase them. What is this process called?

a)

merchandising

b)

selection

c)

Allocation

d)

Distribution

2.

Anika is responsible for distributing merchandise to various retailer locations. She must decide what and how much goes to each store, depending on the store size and location. What is this process called?

a)

distribution

b)

merchandising

c)

supply chain

d)

allocation

3.

Charlotte manages a retail store. She oversees the process of taking products from the warehouse and distribution centers to be sold to customers. What is this process called?

a)

distribution

b)

allocation

c)

automation

d)

merchandizing

4.

Click the image that has the longest shelf life.

a)

b)

c)

d)

5.

Which item has the shortest shelf life?

a)

b)

c)

d)

6.

James is working at a retail store. During a transaction, who is the most important person?

(a)  

7.

Evelyn is comparing two companies before making a purchase. One company highlights a specific reason why customers would benefit from choosing them over their competitors. What is this reason called?

a)

brand promise

b)

company culture

c)

company brand

d)

mission statement

8.

Charlotte is shopping for a new phone in the United States. She notices that some stores charge more but offer excellent customer service. ___ out of 10 consumers like Charlotte say they have paid a higher price for something in order to do business with a company that delivers great customer service.

a)

5

b)

8

c)

7

d)

6

9.

Maya had a disappointing experience at a local store. ____% of customers like Maya will tell family and friends about a bad customer experience

a)

73

b)

98

c)

63

d)

52

10.

Anika is working at a retail store. What is the first thing she should do when she sees a customer enter?

a)

Walk the opposite direction

b)

Greet them within 30 seconds

c)

Ask how you can help

d)

Ignore them. They will ask you for help if they need it.

11.

Sophia is shopping for a new sofa. The salesperson asks her, "Can you tell me about the color scheme in the room where you plan to put your new sofa?"

This question is an example of:

a)

open ended

b)

closed ended

12.

Emma is working in a furniture store. She approaches a customer and asks, "Are you looking for a sofa today?"

This question is an example of:

a)

open ended

b)

closed ended

13.

Grace visits her favorite coffee shop regularly and earns points for every purchase she makes. She can redeem these points for free items and special rewards. What is this an example of?

a)

exclusive program

b)

customer service

c)

loyalty program

d)

coupon

14.

Liam is learning about the Retail Product Cycle in his business class. Which of the following is not a part of the Retail Product Cycle?

a)

allocation

b)

distribution

c)

manufacturing

d)

markdowns

15.

David manages a retail store and is checking the merchandise that is housed within his store. What type of inventory is this merchandise?

a)

on-hand inventory

b)

standard inventory

c)

total inventory

d)

retail inventory

16.

Aria manages a retail business and wants to know if Total/Retail inventory includes the inventory throughout her entire enterprise.

a)

true

b)

false

17.

Ava manages a retail store and decides to keep extra inventory on hand in case customers buy more than she anticipated. What is this excess inventory called?

a)

Extra Stock

b)

Total Stock

c)

On-Hand Stock

d)

Safety Stock