WorksheetsExternal influences on consumer behavior
Total questions: 13
Worksheet time: 2mins
Cultural factors is a buyer’s decisions which influenced by personal characteristics such as the buyer's age and life cycle stage, occupation, economic situation, lifestyle and personality and self-concept.
TRUE
FALSE
Which of the following statements is TRUE of cultural factors that influence consumer behavior?
Cultural influences on buying behavior are identical across countries.
Social classes show distinct product and brand preferences in areas such as clothing and travel.
Subcultures include nationalities and racial groups, but exclude religions.
Subcultures are groups within which each individual has a unique and distinct value system.
Hispanic Americans and African Americans are examples of racially segregated groups and not subcultures.
Which of the following statements is TRUE of social classes?
Social classes are society's temporary divisions.
Members of a social class have unique and distinct values, interests, and behaviors.
People within a social class tend to exhibit similar buying behavior.
Income is the single factor that determines social class.
Social classes universally exhibit identical product and brand preferences.
Rachel loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Rachel portrays the image of a(n) ________.
surrogate consumer
lagging adopter
opinion leader
brand personality
social networker
Subcultures include nationalities, religions, geographic regions, and ________.
genders
ages
professions
racial groups
income levels
Family is one of the ________ factors that influence consumer behavior.
regional
social
personal
psychological
business
Which of the following is the most valuable piece of information for determining the social class of your best friend's parents?
The number of years schooling that they had
Their ethnic backgrounds
Their combined annual income
Their occupations
Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members.
Personalities
Values
Finances
Decision makers
A major reason for the changing traditional purchasing roles for families is that:
The economic conditions are forcing more teens to work.
More women than ever hold jobs outside the home
Children are spending more time on the Web
Men and women now shop together or “shop until you drop” for entertainment
Which of the following is a social factor that influences consumer buying behavior?
family
life-cycle stage
economic situation
personality
occupation
A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes. The shoe company is hoping that fans of the band view the band as a ________.
membership group
reference group
brand personality
subculture
lifestyle
•family member who control the flow of information about a product or service into the family
Decider
Influencer
Disposer
Gatekeeper
Based on your understanding, which category of social class is not highly to spend and runs for errands at this place ?
Upper-upper class
Lower-lower class
Lower-upper class
Upper-middle class
