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Advertising and Marketing

Total questions: 17

Worksheet time: 9mins

Name
Class
Date
1.

making untrue claims about a product or service

a)

sponsorship

b)

misleading

c)

promotion

d)

endorsement

2.

legal protection given to people who purchase goods or services from businesses

a)

consumer rights

b)

campaign

c)

endorsement

d)

promotion

3.

If you want ___________________ in this neighborhood, you will have to own at least three cars.”

a)

to endorse

b)

to shop till you drop

c)

to splash out

d)

to keep up with the Joneses

4.
Which term refers to a group of customers who share common wants and needs?
a)
fan base
b)
market
c)
demographic
d)
population
5.
Which is NOT an aspect of the marketing mix?
a)
product
b)
placement
c)
population
d)
price
6.

This advertisement featuring Taylor Swift is an example of ...

a)

an endorsement

b)

a logo

c)

a jingle

d)

audio techniques

7.

This ad is an example of

a)

persuasive language

b)

a celebrity endorsement

c)

audio techniques

d)

a jingle

8.

The Gap has created a new pop-up advertisement to introduce their new line of khakis.

a)

Product

b)

Place

c)

Pricing

d)

Promotion

9.

Apple Computer decided to create and sell the new IPhone.

a)

Product

b)

Place

c)

Pricing

d)

Promotion

10.

Janet owns two McDonald's restaurants and has decided to open another restaurant in a new mall.

a)

Product

b)

Place

c)

Pricing

d)

Promotion

11.

When Nintendo Wii was introduced into the marketplace, the consumer cost for an X-Box was greatly reduced.

a)

Product

b)

Place

c)

Pricing

d)

Promotion

12.

Paco's Pizza decided to sell its pizza and pasta through a website as well as in their current restaurant.

a)

Product

b)

Place

c)

Pricing

d)

Promotion

13.

During the two weeks before Christmas, Target and Walmart both mailed flyers to advertise holiday sales.

a)

Product

b)

Place

c)

Pricing

d)

Promotion

14.

Ford Motor Company decided to update the Mustang since sales in the 1960s had been so good.

a)

Product

b)

Place

c)

Pricing

d)

Promotion

15.

At the end of the calendar year, the Honda dealer slashes the consumer cost of a new car to help reduce the amount of inventory.

a)

Product

b)

Place

c)

Pricing

d)

Promotion

16.

J. C. Penney runs newspaper advertisements every weekend to help increase sales.

a)

Product

b)

Place

c)

Pricing

d)

Promotion

17.

After many teens ran up large cell phone bills, most cell phone companies decided to offer pre-paid cell phone service plans.

a)

Product

b)

Place

c)

Pricing

d)

Promotion