WorksheetsDigital Marketing
Total questions: 36
Worksheet time: 21mins
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
1
6
3
2
The purpose of Digital Marketing is ...
To encourage users to use mobile devices like mobile phones and mobile tablets
To save time and effort in marketing
Leverage on digital platform to promote and sell goods and services
To protect the environment as print media is bad for the environment
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
PPC is the acronym for?
Program Pay Customer
Problematic Placement Code
Pay Per Click
Program Preparation Computer
Marketing to specific customers based on their location
Pyschographic
Behavioral
Geographic
Demographic
Digital marketing is often referred to as___________.
online marketing
internet marketing
web marketing
. All of the above
_________ is a form of Internet marketing utilizing social networking websites as marketing tool.
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Content Marketing
Websites rank better than the others then you must know that it is because of a powerful web marketing technique called___________.
Search Engine Optimization
Web Designing
Branding
Search Engine Marketing
What is the objectives of marketing?
Hire new staff
Increase sales
Influence the potential buyer
Business expansion
Which is the most used search engine on the internet?
Bing
Brunei FM
Yahoo
What is the objective of SEO?
To have a nice website
To have the best technology in terms of site encoding
Increasing visibility of a website
Increasing brand awareness
What is a a factor to ensure consistently good ranking on a search engine?
Good passwords
Good details
Good users
Good keywords
"This is a type of performance-based advertising where you receive commission for promoting someone else's products or services on your website. Affiliate marketing channels" is the definition of?
Affiliate Marketing
Network Marketing
Native Marketing
Partnership Marketing
Which of the following is a web analytics tool?
Facebook Insights
Google Analytics
Yahoo
Select the platform/s that offers PPC (select all that apply)
Google Ads
Facebook Ads
Internet
5.What report indicates the pages of a website where users first arrived?
1.Landing Pages report
2.Pges report
3.Location report
4.All Pages report
What allows you to specify the steps your traffic is expected to take to reach your goal?
1.destination
2.funnel
3.visualization
4.value
What is not considered a “source” in Google Analytics by default?
1.email
2.(direct)
3.google
4.googlemerchandisestore.com
What is the average session duration of a bounced session?
180 Seconds
0 seconds
Can't be determined
Depends on the session
Which are examples of Goals in Google Analytics?(select all that apply)
Making a purchase
Signing up for a newsletter
Completing a successful Google search
Submitting a contact information form
If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce
A - True
B - False
Your business objective is to maximize the number of sign ups through your website. Which of the following metrics would most directly help you to keep track of the performance?
New Visits
Bounce Rate
Goals / Registrations
Sessions
None of these answers
You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
Landing Pages
Real-Time
Intelligence Alert
Annotations
Web analytics involves the collection, measurement, and analysis of website data.
What types of insights do web analytics tools provide for digital marketers?
Choose TWO of the following:
Content performance
Names of website visitors
Call length from website phone numbers
Source of traffic
To use Analytics to collect website data, what must be added to the website page HTML?
Google campaign parameters
Google Analytics terms and conditions
Google Analytics tracking code
A permissions button
The most common user identification technique is via?
sessions
cookies
segmentation
page views
The focus of web analytics is to understand the?
user behaviour
user activities
user of a site
all the above
In Digital Marketing, what is a conversion?
A religious experience
A visitor completing a target action
A calculation to obtain a measurement in another unit
A change of the external appearance
What is "Call to Action"
The copy that tells someone what to do. e.g. sign up, buy now.
The online data collection tool for personal interviews.
A metric that indicates whether a website is achieving its goals
The first page a visitor sees on a site.
What is the purpose of an A/B Test?
Analylisis and collection of data to understand web usage
Test two or more versions to see which performs better in terms of conversions
Identify what is the digital IQ of a visitor
Analyze the usability of the webpage
Which of the following channel does not belong to digital marketing?
Social Media
Digital Bill Boards
News Papers
Website
Which of the following is the process of fetching all the web pages connected to a web site?
Indexing
Crawling.
Processing
All of the Above.
Which of these metrics can be used to measure results at Awareness stage of Consumer Funnel?
Conversion Rate
Click through rate
Impressions
Cost per acquisition
Searches like 'Shoes', Office Laptop' : Are examples of
Long Tail Keywords
Geo targeting keywords
Short Tail Keywords
None of the above
Likes, Shares and Comments on Instagram campaign can be used as KPI for which of the following stage in consumer purchase funnel
Awareness Stage
Engagement Stage
Conversion Stage
Advocacy Stage
You are the digital marketer of an e-commerce company that sells products ranging from apparels to footwear. You have launched a campaign for an upcoming sale and want to measure the traffic for each product category. Which of the following will you look at across different product categories?
Bounce Rate
Conversion
Pageviews
Session Duration
