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WorksheetsPrinciples, Ch 4
Total questions: 20
Worksheet time: 10mins
What year was Facebook's IPO?
2010
2012
2014
2016
What is an IPO?
the opening of a new company
when a company offers stock to the public
the creation of a new product
a marketing technique worth $5 billion
what is the largest age group of Facebook users?
10-21; Gen Z
65+; boomer
25-44; millennial
all of the above
What is a custom audience?
an audience, chosen by a marketer, based on specific demographics
an audience you create based on your specifications
anyone that “likes” your business page
an audience without demographics
what is a unicorn?
a mythical creature that posts on Facebook
content that performs significantly better than any other content
a metric used to track followers
demographic data about your target audience
FaceMash was released in what year?
2012
2010
2006
2003
Who is the creator of Facebook?
Erica Albright
Sean Parker
Mark Zuckerberg
Elon Musk
What company(s) did Facebook acquire after considering them "threats?"
Oculus
all of the above
most Facebook users are found in this generic location
rural settings
urban settings
schools
hopsitals
What schools did Facebook expand to after Harvard?
Yale
Columbia
Stanford
all of the above
Who is Sean Parker?
creator of Napster
CFO of Facebook
Harvard classmate
angel investor who put money into Facebook
Who sued Facebook and Mark Zuckerberg for intellectual property theft?
Eduardo Saverin
Winklevoss twins
Erica Albright
Sean Parker
An example of a REWARD for customers
coupon or discount code
receipt or proof of purchase
long customer service wait time
none of the above
This gender is the majority of Facebook users
male
female
none of the above
When was Facebook's IPO & what was the value?
2003, $1 million
2010, $5 billion
2012, $5 billion
Why did Eduardo leave Facebook?
Mark and Sean diluted his ownership share from 30% to 0.03%
Eduardo started his own company to compete with Facebook
He got hired in NY following his internship
He was not a computer science major so he was removed from the project.
When did the Winklevoss twins decide to sue Mark?
when he said HarvardConnection was a bad idea
when he removed Eduardo from Facebook leadership
when they learned Facebook was spreading globally, as it was at schools in England
when they graduated because they needed the money
How would you describe Mark?
ambitious
intelligent
socially awkward
all of the above
Facebook Headquarters are located here.
Cupertino, CA
Menlo Park, CA
Boston, MA
NYC
How did Facebook monetize their site?
ads
subscription based user-profiles
sign up fees
all of the above
