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Marketing Management

Total questions: 50

Worksheet time: 26mins

Name
Class
Date
1.

Who is the Father of Modern Marketing?

a)

Abraham Maslow

b)

Lester Wunderman

c)

Peter Drucker

d)

Philip Kotler

2.

Which of the following is NOT an element of the marketing mix?

a)

Distribution

b)

Product

c)

Target market

d)

Pricing

3.

Political campaigns are generally examples of---

(a)  

4.

In the history of marketing, when did the production period end?

a)

In the late 1800s

b)

In the early 1900s

c)

In the 1920s

d)

After the end of the Second World War

5.

Marketing is the activity, set of (a)   & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society

6.

From among the following, identify the factor which does not form part of facilitating function of marketing?

a)

Financing

b)

Risk bearing

c)

Packaging

d)

Standardization

e)

None of the above

7.

"Availability and Affordability" of the product are considered to be the key to the success of a firm. It is main object of which marketing philosophy?

a)

Production concept

b)

Product concept

c)

Selling concept

d)

Marketing concept

8.

Needs of _________ are being focused in Marketing.

a)

Customer

b)

producer

c)

Retailer

d)

wholesaler

9.
Which of the following could not be marketed?
a)
On-line trading, Business processing outsourcing etc.
b)
Sports events, Music concert etc.
c)
Visit Udaipur - "The City of Lakes"
d)
None of these
10.
"Marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management." Define by …..
a)
Harold Koontz
b)
Kreitner
c)
Philip Kotler
d)
Robert L. Trewelly
11.

"Availability and Affordability" of the product are considered to be the key to the success of a firm. It is main object of which marketing philosophy?

a)

Production concept

b)

Product concept

c)

Selling concept

d)

Marketing concept

12.
Under which marketing philosophy, the firm shifted from quantity of production to quality of products?
a)
Production concept
b)
Product concept
c)
Selling concept
d)
Marketing concept
13.
Which of the following is correct with reference to main focus of marketing philosophies?
a)
Production concept - Customer needs
b)
Product concept - Quantity of products
c)
Selling concept - Existing products
d)
Marketing concept - Quality of products
14.
Make the correct sequence of marketing functions from the following: (1) Gathering & Analysing market information (2) Product designing & development (3) Marketing planning (4) Packaging & Lebelling (5) Standardisation & Grading
a)
1, 3, 2, 4, 5
b)
1, 3, 4, 2, 5
c)
1, 2, 3, 4, 5
d)
1, 3, 2, 5, 4
15.
which one of the following is not a 4 P's of marketing?
a)
Public
b)
Promotion
c)
Price
d)
Place
16.
Packaging, Lebelling and Branding are the important elements of which of the following marketing mix?
a)
Place
b)
Price
c)
Product
d)
Promotion
17.
Which one of the following is a "Generic" name of product?
a)
MRF Tyre
b)
Close-up Toothpaste
c)
Wristwatch
d)
Canon Camera
18.
Which of the following is the example of a tube of shaving cream?
a)
Primary Packaging
b)
Secondary Packaging
c)
Transportation Packaging<br />
d)
None of these
19.
To maximise the profits in short period of time, the price of products should …..:
a)
Lower
b)
High
20.
Cost of product helps to set the _________ price of product
a)
Maximum
b)
Minimum
21.
Direct marketing is also known as:
a)
Zero channel
b)
One channel
c)
Two channel
d)
Three channel<br />
22.
Which of the follwong is non-personal and non-paid form of promotion mix?
a)
Advertisement
b)
Sales Promotion
c)
Publicity
d)
Personal Selling
23.
Which of the following sales promotion technique used to induce the buyers to buy the product?
a)
Rebate
b)
Sampling
c)
Lucky draw
d)
Discounts
24.
Which element of marketing mix includes after sales service offered to the customers.
a)
Product
b)
Price
c)
Place
d)
Promotion
25.
When the demand of a product is inelastic, the firm is in a position to fix ________ prices.
a)
Higher
b)
Lower
c)
Similar
d)
Competitive prices
26.
__________ are useful in providing detailed information about the product, its contents, method of use etc.
a)
Brands
b)
Packages
c)
Labels
d)
Design
27.
________ is described as the set of marketing tools that a firm uses to pursue its marketing objectives in a target market.
a)
Product Mix
b)
Price Mix
c)
Promotion Mix
d)
Marketing Mix
28.
A firm has marketing objective for long-periods is to become market leader, The price of product to be fix at ________.
a)
Lower
b)
Higher
c)
Follow the price of competitors
d)
None of these
29.

Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer

a)

Sunita

b)

Suman

c)

Both

d)

None

30.

Needs of _________ are being focused in Marketing.

a)

Customer

b)

producer

c)

Retailer

d)

wholesaler

31.

Which concept of marketing emphasis on availability and affordability of the product –

a)

selling

b)

production

c)

product

d)

marketing

32.

This marketing concept focuses on persuading and convincing customers to buy the Products-

a)

production

b)

product

c)

selling

d)

marketing

33.

Which of the tools of public relations describes the financial activities of the company –


a)

Press Kit

b)

Annual Reports

c)

Press Release

d)

News Letter

34.

From among the following, identify the factor which does not form part of facilitating function of marketing?

a)

Financing

b)

Risk bearing

c)

Packaging

d)

Standardization

35.

______ refers to classifying the product into different groups with same characteristics.

a)

grading

b)

branding

c)

packaging

d)

labeling

36.

What is the person who buys a product called?

a)

Retailer

b)

Saler

c)

Purchaser

d)

Customer

37.
An entrepreneur is someone 
a)
Someone who works for a new business
b)
Someone who starts a new business
c)
Someone who takes over an existing business
d)
Someone who does not want to work
38.

Any goods and services a business sells

a)

advertising

b)

product

c)

market segment

d)

profit

39.

The name, logo, tone, tagline, typeface, and shape that create an appeal for a business

a)

sales

b)

loyalty program

c)

publicity

d)

brand identity

40.
A company uses data from its sales records to reduce its product line by eliminating the products that did not sell well in the last two years. 
a)
Marketing Information Management
b)
Market Planning
c)
Promotion
d)
Product Management
41.
The process of achieving company goals by effective use of resources through planning, organizing, and controlling.
a)
management
b)
vertical organization
c)
middle management
d)
empowerment
42.
_____________  decisions dictate how much to charge for goods and services in order to MAKE A PROFIT.
a)
Pricing
b)
Promotion
c)
Selling
d)
Market Planning
43.
The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges satisfying customers is 
a)
advertising
b)
marketing
c)
utility
d)
market share
44.

1.Which of these is NOT one of the five primary data collection methods discussed in the chapter?

a)

A) Observation

b)

B) Focus groups

c)

C) Surveys

d)

D) Behavioral data

e)

E) Prototyping

45.

2.A(n) ________ is a gathering of 6 to 10 people carefully selected by researchers based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest at length.

a)

A) target group

b)

B) pilot group

c)

C) focus group

d)

D) customer base

e)

E) ethnographic group

46.

3.When American Airlines decided to review new ideas aimed at first-class passengers on long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV, their first step in the marketing research process was to ________.

a)

A) develop the research plan

b)

B) define the problem

c)

C) collect the information

d)

D) analyze the information

e)

E) make the decision

47.

8________ questions allow respondents to answer in their own words and often reveal more about how people think.

a)

A) Open-end

b)

B) Dichotomous

c)

C) Likert scale

d)

D) Multiple choice

e)

E) Semantic differential

48.

10. Questions having two options for the answers are called as

a)

Dichotomous Questions

b)

Likert Questions

c)

Open Ended

d)

Not Any

49.

The price skimming consists of setting high prices and reducing them over time to maximize the long-term profit.

a)

True

b)

False

50.

Coffee pods for Dolce Gusto coffee machine are relatively inexpensive, considering the price of the machine. The pricing strategy used for the pods as auxiliary products is:

a)

Product bundle

b)

Captive product pricing

c)

Creative pricing

d)

All of the options

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