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Semester Strategic Hospitality Management

Total questions: 45

Worksheet time: 2hrs 15mins

Name
Class
Date
1.
Which one of the following formulas is the correct way to calculate a Gross Operating Profit?
a)
Total revenues - all expenses except the fixed charges
b)
Total revenues - all expenses
c)
Total revenues - all departmental expenses
d)
Total revenues - all cost of sales
2.
Calculating the staff costs as a percentage of the revenues is an example of the following financial analysis technique:
a)
Vertical analysis
b)
Horizontal analysis
c)
Break even analysis
d)
Trend analysis
3.
Which one of the following formulas is the correct way to calculate the long term part of a bank loan?
a)
Total bank loan - current portion of the long term debt
b)
Total bank loan divided by the life time of the bank loan
c)
Total bank loan minus monthly payment
d)
Monthly interest expenses times the life time of the bank loan
4.
Reflect on the 2 following statements: 1 When the actual number of guests is lower than budgeted, the variance is Unfavourable. 2 When the actual labour costs are lower than the budgeted labor costs, the variance is favourable
a)
Statement 1 and 2 are both correct
b)
Statement 1 and 2 are both incorrect
c)
Statement 1 is correct and Statement 2 is incorrect
d)
Statement 1 is incorrect and Statement 2 is correct
5.
Which one of the following 4 options is the correct way to calculate the REVPAR of a hotel?
a)
Total rooms revenues divided by the total rooms available
b)
Total rooms revenues divided by the number of rooms sold
c)
Total rooms sold divided by total rooms available
d)
Total rooms revenues divided by the number of guests
6.
A risk is a combination of:
a)
Probability and impact
b)
Urgency and impact
c)
Probability and importance
d)
Importance and urgency
7.
The concept of risk mitigation stands for:
a)
How to limit the impact of a risk
b)
How to analyse a risk
c)
How to determine whether a risk is internal or external
d)
How to identify risks
8.
Reflect on the 2 following statements: 1 In comparison to crisis management risk management focusses on not urgent risk issues 2 The ripple effect in the context of risk management represents the effect of an external risk on the performance of a company
a)
Statement 1 is correct and Statement 2 is incorrect
b)
Statement 1 and 2 are both correct
c)
Statement 1 and Statement 2 are both incorrect
d)
Statement 1 is incorrect and Statement 2 is correct
9.
Reflect on the 2 following statements: 1 The closure of a hotel due to Covid is an example of an internal risk 2 Increase in minimum wage is an internal risk
a)
Statement 1 and 2 are both incorrect
b)
Statement 1 and 2 are both correct
c)
Statement 1 is correct and Statement 2 is incorrect
d)
Statement 1 is incorrect and Statement 2 is correct
10.
Reflect on the following statements: 1 Next to acting upon sudden changes risk management should also monitor gradual changes 2 Risk management should focus on operational level, not on strategic level
a)
Statement 1 is correct and Statement 2 is incorrect
b)
Statement 1 and 2 are both correct
c)
Statement 1 and Statement 2 are both incorrect
d)
Statement 1 is incorrect and Statement 2 is correct
11.
Choose the right combination of words: Legal forms refer mainly to the way in which the law allows you to organise the ______, ______ and ______.
a)
Ownership, business and profit
b)
Location, capital and liability
c)
Employees, business and capital
12.
You are a frequent visitor of a boutique hotel. You decide you want to be a part of this business which has been registered as a Public Limited. You buy 10 shares for €1.000. Unfortunately, one year later the hotel has acquired a lot of debts and has filed bankruptcy. How are you responsible for the hotel’s debts?
a)
Since you are a sort of co-owner, you only lose the amount you paid for your shares
b)
You are not responsible, since you did not enter the debt yourself.
c)
You are not responsible, since the business will no longer exist.
13.
In a _________, private assets and company assets are not separated.
a)
Sole proprietorship
b)
Public limited
c)
Corporation
14.
What are the two legal grounds based on which you are allowed to collect personal information from others?
a)
Consent and legitimate interest
b)
Business purposes and consent
c)
Surveys and commercial operations
15.
You need to email an invoice to a checking-out guest. You mistakenly fill in the wrong email address and send the message to a different person. Should you take any steps to protect the company?
a)
Yes, you should inform the privacy officer that there has been a leak of personal information
b)
No, you do not need to do anything since this was financial information and not personal information
c)
If it is the first time, no. If this is a recurring mistake, you need to inform the privacy officer.
16.
What is a definition of programming?
a)
Programming is a way to “instruct the computer to perform various tasks”.
b)
Programming is a process where algorithms decide what a person sees on a device.
c)
Programming is a way to "design a process" that can be executed by a computer.
d)
Programming is a process where binary code is written down.
17.
What is not a part of the PMS when it is used in housekeeping
a)
rate assignment
b)
changing room status
c)
quality control
d)
monitoring housekeeping activities
18.
What is a trend?
a)
a general direction in which something is developing or changing.
b)
any form of collective behavior that develops within a culture, a generation or social group in which a group of people enthusiastically follow an impulse for a short period.
c)
an abstract or generic idea generalized from particular instances
d)
the transmission of customs or beliefs from generation to generation, or the fact of being passed on in this way.
19.
What reports can be derived from a POS?
a)
X and Z reports
b)
Room status reports
c)
ADR reports
d)
Employee availability reports
20.
GDPR stands for:
a)
General Data Protection Regulation
b)
General Data Prohibition Regulation
c)
General Data Prevention Regulation
d)
General Data Population Regulation
21.
In the case of high power distance staff are expected to:
a)
obey all orders given by management without questions.
b)
invite management to an infomal chat to discuss options.
c)
invite management to a party to build relationships.
d)
offer to take charge of the decision making process.
22.
High institutional collectivism means:
a)
Leaders encourage group loyalty.
b)
Leaders decide for the group.
c)
Leaders delegate to one person.
d)
Leaders do not rely on the group.
23.
Self-protective leadership is:
a)
Self-centred and conflict inducing.
b)
Protecting the group.
c)
Protecting the environment.
d)
Protecting the institution.
24.
What elements are linked to risk taking across cultures?
a)
Uncertainty avoidance, Trust & Fatalism.
b)
Peace, Love & understanding.
c)
Bravery, faith & values.
d)
Ethics, behaviour & norms.
25.
Adhocracy is represented by:
a)
Change & adaptation, creative thinking & entrepreneurial behaviour.
b)
Employee participation, Teamwork &Empowerment
c)
Rules, regulations, control over efficiency
d)
Goal achievement, competition, producer and competitive roles.
26.
What is the main aim of interdisciplinary research?
a)
To bring out the holistic approach to research
b)
To create a new trend in research methodology
c)
To over simplify the problem of research
d)
To reduce the emphasis on a single subject in the research domain
27.
Literature includes _____
a)
All of the above
b)
Previous Studies
c)
Scholarly publications
d)
Research Findings
28.
Data collection methods are ___
a)
the means by which data is gathered for a research project
b)
the means by which literature is sourced for a research project
c)
the means by which data is analysed for a research project
d)
the means by which researcher develops a theoretical framework
29.
A research problem is feasible only when _____
a)
All of the above
b)
It has utility and relevance
c)
It is new and adds something to knowledge
d)
It is researchable
30.
What are the core elements of a dissertation?
a)
Introduction; Literature Review; Research Methodology; Results; Discussions and Conclusions
b)
Introduction; Data Collection; Data Analysis; Conclusions and Recommendations
c)
Executive Summary; Literature Review; Data Gathered; Conclusions; Bibliography
d)
Research Plan; Research Data; Analysis; References
31.
How can sustainable development be defined?
a)
Meeting the needs and aspirations of the present generation without making it impossible for future generations to meet their own needs and aspirations
b)
Sustainable development talks about people, planet and profit
c)
Sustainable development concerns water, energy and waste reduction.
32.
What are four typical categories of sustainability challenges faced by the Rooms Division department of a hotel?
a)
Water, energy, waste and wellbeing challenges
b)
Water, energy, waste and profit challenges
c)
People, planet, profit and waste challenges
33.
The Three levels of sustainability framework (Cavagnaro & Curiel (2012) shows sustainability as a process that needs to be accomplished on three levels. What are the three dimensions a sustainable society should strive to simultaneously create value on?
a)
Economy, environment, society
b)
People, planet, profit
c)
Care for Me, Care for Me & You, Care for All
34.
Providing bulk packaged bathroom amentities is an example of a waste-related sustainability solution in the Rooms Division department. This solution is…
a)
Operations centered
b)
Guest-behaviour centered
c)
Both guest-behaviour and operations centered
35.
The Three levels of sustainability framework (Cavagnaro & Curiel (2012) shows sustainability as a process that needs to be accomplished on three levels. What are the three dimensions a sustainable organization should strive to simultaneously create value on?
a)
People, planet, profit
b)
Economy, environment, society
c)
Care for Me, Care for Me & You, Care for All
36.
Which summation of a scatter diagram is correct?
a)
A scatter diagram shows a relationship between 2 sets data.
b)
A scatter diagram is based on opinions
c)
A scatter diagram helps to identify the roots of the cause.
d)
A scatter diagram is a tool to increase the engagement
37.
Which answer described the correct processs type; Service Shop
a)
An average volume and an average variety describes a service shop
b)
A maximum volume and maximum variety describes a service shop.
c)
A low volume and low variety describes a service shop.
d)
An average volume and high variety.
38.
Which statement describes a line lay out restaurant.
a)
A restaurant with one buffet is described as a line lay out restaurant.
b)
A restaurant with 3 buffets is described as a line lay out restaurant.
c)
A restaurant with a fixed position is described as a line lay out restaurant.
d)
An Ikea restaurant is described as a line lay out restaurant.
39.
Which statement is correct:
a)
If you use numbers to predict the budget it is called 'quantitative forecasting'
b)
If you use opinions to predict the budget it is called 'quantitative forecasting'
c)
If you use a mix of opinions and number to predict the budget it is called 'quantitative forecasting'
d)
If you make a budget based on your own assumptions it is called 'quantitative forecasting'
40.
Which summation of chase demand is correct?
a)
A strategy where the change are made to the output according to the demand.
b)
A strategy where that attempts to keep output from an operation or its capacity constant.
c)
An approach that attemtps to change or influence demand to fit available capacity.
d)
If the demand is stable and the capacity changes.
41.

Customer worth is the perspective on the value of a product or service from:

a)

the organization

b)

the customer

c)

the stakeholders

42.

The Europa has a total of 250 rooms. For this Saturday the hotel has already sold 230 rooms. The BAR rate for this Saturday is 350€ and an ADR of 275€. What is the RevPAR for this Saturday

a)

RevPAR= €253

b)

RevPAR= € 210

c)

RevPAR= € 170

43.

What are the factors influencing price elasticity of demand?

a)

Luxury or necessity​, availability of substitutes, time factor, and price relative to consumer's budget

b)

Time factor, luxury or necessity, market segmentation, price relative to consumer's budget

c)

Price relative to consumer's budget, luxury or necessity,

44.

Calculating the value of a group booking compared to what transient and walk-in bookings would generate is called

a)

Displacement analysis

b)

PUP analysis

c)

Benchmarking analysis

45.

What does the term perishable product entail in the context of revenue management?

a)

If the hotel does not sell the available rooms for tonight it will lose the revenue opportunities forever

b)

It means that a hotel cannot sell or increase the inventory

c)

It means that the product can be priced differently