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advertising vocabulary

Total questions: 34

Worksheet time: 3mins

Name
Class
Date
1.

The word CLIENT refers to___________

a)

advertising

b)

advertiser

c)

customer

d)

slogan

2.
brand
a)
a particular make of product
b)
the mark on a horse
c)
the price of a product
d)
the jingle a company selects
3.
cost
a)
buying all of the needed products
b)
the price of doing business
c)
to estimate the price of making a product
4.
develop
a)
introducing a new product
b)
To plan a business 
c)
to create a new product or improve an existing one
5.
the person who buys and uses a product or service
a)
consumer
b)
business
c)
seller
d)
producer
6.
the delivering of products to end-users, inc. advertising, storing etc
a)
UPS
b)
marketing
c)
distribution
d)
entrepreneurship
7.
the delivering of products to end-users, inc. advertising, storing etc
a)
end-user
b)
developer
c)
buyer
d)
seller
8.
the concept or perception of a firm or product held by the general public
a)
develop
b)
brand
c)
marketing campaign
d)
image
9.
small piece of paper, metal etc on a product giving information about it
a)
label
b)
stamp
c)
sign
d)
message
10.
to introduce a new product, with publicity etc
a)
send-off
b)
launch
c)
power play
d)
decision
11.
study of consumers’ needs & preferences, often for a particular product
a)
advertising
b)
mass marketing
c)
market research
d)
telemarketing
12.
the place where a product is actually sold to the public
a)
point of sale
b)
production
c)
marketing
d)
determinate
13.
something made to be sold; merchandise [includes services]
a)
increment
b)
product
c)
market
d)
maker
14.
creation and maintenance of a good public image
a)
public relations
b)
sales department
c)
SWOT
d)
entrepreneur
15.
the wrapping or container for a product
a)
cost
b)
develop
c)
image
d)
packaging
16.
the selling of goods by post
a)
Amazon
b)
ebay
c)
mail order
d)
UPS
17.

Reduction in a price.

a)

discount

b)

billboard

c)

advertisement

18.
a)

customer

b)

bargain

c)

discount

19.

Person who buys a product.

a)

customer

b)

bargain

c)

discount

20.

Convince a person to do something.

a)

persuade

b)

products

c)

advertising

21.

Things made to be sold.

a)

persuade

b)

products

c)

advertising

22.

Characteristic of a product.

a)

persuade

b)

quality

c)

convince

23.

The price of a product.

a)

value

b)

billboard

c)

convince

24.

A public space to place advertisements.

a)

value

b)

billboard

c)

convince

25.

commercial

a)

a video created to sell a product or service

b)

categories of products, services, or interests that are the focus of a small, specialized section of the population.

26.

appeal

a)

to grab the attention and persuade people to buy or act

b)

a video created to sell a product or service

27.

mass media

a)

Television, radio, newspapers, magazines, the Internet, and other means of popular communication.

b)

to grab the attention and persuade people to buy or act

28.

niche

a)

categories of products, services, or interests that are the focus of a small, specialized section of the population.

b)

Catchy phrase or words that identify a product or company

29.

slogan

a)

Catchy phrase or words that identify a product or company

b)

Television, radio, newspapers, magazines, the Internet, and other means of popular communication.

30.

product placement

a)

putting products into TV, streamed shows, movies, and video games where they will be seen

b)

A person who purchases goods and services for personal use

31.

brand

a)

a name, term, symbol, design, or combination that identifies and differentiates a product or service

b)

Catchy phrase or words that identify a product or company

32.

advertising

a)

A written or spoken message designed to draw interest so people will purchase a product or service

b)

an act of giving one's public approval or support to a product or service

33.

consumer

a)

A person who purchases goods and services for personal use

b)

Catchy phrase or words that identify a product or company

34.

endorsement

a)

an act of giving one's public approval or support to a product or service

b)

Television, radio, newspapers, magazines, the Internet, and other means of popular communication.

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