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Worksheets

ESB - Domain 3

Total questions: 35

Worksheet time: 17mins

Name
Class
Date
1.

______ is measured by how well the product or service successfully serves its users' purpose.

a)
Quality
b)

functionality

c)

use

d)

protype

2.

What might one have to do when listening to feedback from customers? Choose two answers.

a)

Communicate with investors regarding the funding of the products

b)

Offer free promotional products

c)

Change markets

d)

Create completely new products

3.

Kevin owns a toy company. How should he ensure that his customers are receiving a high-quality product?

a)

Offer a discount on future purchases to customers

b)

Survey customers and ask for suggestions

c)

Repair products that have been sold to customers and are broken

d)

Test a prototype

4.

Which are options for determining what a customer's service needs are? Choose three answers.

a)

Talk with individuals interested in the service

b)

Survey customers in the area

c)

Survery companies that perform similar services

d)

Place phone calls

e)

Send out surveys in local newspapers

5.

What is value engineering?

a)

Substituting high-quality components with low-cost components that still meet the product's lifetime duration and basic purpose

b)

Engineering products that are not meant to be replaced but have a high cost

c)

Substituting low-cost components with high-quality components that still meet the product's lifetime duration and basic purpose

d)

Engineering products that are meant to be replaced frequenlty but have a low cost

6.

What should happen after one determines a company's quality control process meets the company's quality standards?

a)

The process should not be revised again

b)

Each member of the quality control team must confirm that the process is effective before the process can become permanent

c)

An internal team should review the results of product testing and look for ways to refine and improve upon the quality control process

d)

An internal team should review the results of product testing and sign off on the process to confirm it is effective

7.

Which outside agencies might set quality control standards in some industries? Choose three answers.

a)

CEOs

b)

A company's department head

c)

A government regulatory agency

d)

Industry leaders

e)

Local health and safety inspectors

8.

Which are two examples of direct distribution channels?

a)

Wholesaler sales

b)

Retail sales

c)

Door-to-door sales

d)

E-commerce sales

9.

Indirect distribution channels use _________ to sell their products to the end customers.

a)
middlemen
b)

retailers

c)

wholesalers

d)

direct distribution

10.

Product/market fit occurs when a business continues to grow due to customer demand. True or False?

a)
true
b)

false

11.

Using a product once is an indicator of product/market fit. True or False?

a)

true

b)

false

12.

Product/market fit automatically results in high-volume sales. True or False?

a)
false
b)

true

13.

For services, one must spend time finding out what customer's _______are.

a)
needs
b)

money

c)

costs

d)

value

14.

When setting one's own standards, one must ensure that standards are

a)

measurable

b)

needs

c)

prebuilt

d)

research

15.

the term SaaS stand for

a)

software as a service

b)

service as a software

c)

service as a satisfaction

d)

system as a success

16.

Prebuilt software ....

a)

saves a user time

b)

offers a user more control

c)

provides more functionality for specific needs.

d)

is equal a build your own software

17.

A business choose to lease a office space, because may not have the _______________for a down payment

a)

experience

b)

employees

c)

cash flow

d)

location

18.

One method of testing a product's quality is:

a)

Review the internal quality

b)

checking the product against set specifications

c)

set quality standars

d)

testing process in the correct order

19.

Other method of testing a product's quality is:

a)

randomly testing samples

b)

consistent product

c)

quality standars

d)

none of the above

20.

One reason why business would want to review their testing results to refine and improve their quality control process is:

a)

decrease cost production

b)

increase the price of the product

c)

increase customer satisfaction

d)

none of the above

21.

One can expect their sales volume to be ______ when they are in product/market fit. [Elements of the Product/Market Fit Hypothesis]

a)

low

b)

exact

c)

high

d)

the same

22.

In which stage should one develop a value hypothesis?

a)

Growth

b)

Idea

c)

Traction

d)

Launch

e)

Prototype

23.

In which stage do sales gain momentum?

a)

Growth

b)

Idea

c)

Traction

d)

Launch

e)

Monetization

24.

In which stage is a Minimum Viable Product (MVP) created?

a)

Growth

b)

Idea

c)

Traction

d)

Launch

e)

Prototype

25.

In what stage does one find their product/market fit?

a)

Growth

b)

Idea

c)

Traction

d)

Launch

e)

Monetization

26.

In which stage does one start to earn revenue?

a)

Growth

b)

Idea

c)

Traction

d)

Launch

e)

Monetization

27.

In which stage does one develop a concept for a product or service?

a)

Growth

b)

Idea

c)

Traction

d)

Launch

e)

Prototype

28.

Ease-of-use is one of the two aspects of a product that Minimum Viable Products (MVPs) test. What is the second aspect?

a)

Durability

b)

Functionality

c)

Profitability

d)

Desirability

29.

In addition to identifying the problem a product or service solves, a value hypothesis should promote things like product features, pricing, and the _______________ as a means of enticing potential customers to purchase the product.

a)

materials

b)

business model

c)

production costs

d)

buyer fees

30.

A ______________ distribution channel is the shortest and least complicated distribution channel.

a)

Digital

b)

Direct

c)

Indirect

d)

Physical

31.

What do fulfillment centers do?

a)

Store products indefinitely but have slow shipping times

b)

Temporarily store products for retail stores

c)

Strategically store a company's products so that the product can be picked up by the customer

d)

Strategically store a company's products so that the product can be quickly picked up and sent out

32.

What should one research before creating a product?

a)

How much money investors are willing to invest in the product

b)

The number of products that will need to be produced

c)

What is required to make the product

d)

How much it will cost to compensate employees

33.

Calculate the customer acqusition cost in the following situation:

Jean has a lawncare business. His marketing expenses were $3200, sales expenses were $4500. His customer base was 390. His new customers added to 110. What is Jean's CAC?

a)

$11

b)

$12

c)

$700

d)

$70

34.

Calculate the Customer Retention Rate.

Barbara owns a dog salon. She started her quarter with 225 customers. She ended with 430. She had 95 new customers for the quarter. What is Barbar's Customer Retention Rate? Round to the nearest WHOLE nymber.

a)

217

b)

150

c)

149

d)

216

35.

Calculate the Customer Acquisition Cost: Billy owns a pool service company. He spend $6700 in sales expenses, $4100 in marketing expenses, and added 113 new customers. He started with 288 customers at ther start of the quarter. What is Billy's CAC? Round to the nearest DOLLAR,

a)

$95

b)

$37

c)

$96

d)

$38