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WorksheetsWeek 4 Exam D
Total questions: 22
Worksheet time: 33mins
335: Northern Trail Outfitters has a large and important email announcing its semi-annual sale. They want to determine, out of two versions of the email against a sample population, which email version gets the most clicks. The winning email will be sent to the remainder of the audience. How should this be accomplished?
Journey Builder
A/B Testing
Audience Builder
Automation Studio
336: An A/B send is configured to automatically determine the winner. What would occur if the test results in a tie?
Option A is automatically declared as the winner
A winner must be manually selected
Option B is automatically declared as the winner
The send is canceled and a new send must be scheduled
A marketer needs to split up an audience located in a data extension
337: In which two ways could the data extension population be divided with the split action? Choose 2 answers
Random group by fixed number
Clickers by day range
Random group by percentage
Openers by day range
338: Many Northern Trail Outfitters' (NTO) subscribers have purchased from their website and receive transactional messages for order confirmations, shipping notifications, and more. What method should NTO consider to begin sending commercial marketing messages to subscribers?
Recreate transactional messages to include all marketing content so subscribers get both messages in one
Add links to subscriber profile centers to opt-in to marketing communications in transactional messages
Begin adding these subscribers to all marketing data extensions and lists
Launch an automation to collect everyone who received a transactional message yesterday and add them to a welcome series
339: Northern Trail Outfitters (NTO) has three data extensions used for a nightly Abandoned Cart Email. They need to automate the segmentation of data every night by combining data from these three data extensions. How could NTO accomplish this?
Data Filter Activity
SQL Query Activity
File Transfer Activity
Import File Activity
340: How do you use data designers to link the web analytics data to your subscriber data?
Data extensions is stored information about the contacts
fields of data about your contacts
You can utilize data to pull information, run queries
Use a marketing cloud data extension
341: A marketer is unable to select a particular data extension when trying to do a test send. How should the data extension be configured?
Select 'Used for Preview & Test' only
Select 'Used for sending' and select 'Used for testing'
Select 'Used for sending' and select 'Used for Preview & Test'
Select 'Sendable' and deselect 'Not Testable'
342: Northern Trail Outfitters' (NTO) marketing department has noticed their emails look fuzzy when viewed on new mobile devices. What action could the NTO email designer take to ensure crisp images and graphics when viewed on HD screens?
Re-export all images as PNGs to ensure they look good on high-resolution screens
No action is needed as images will appear crisp for most subscribers
Save images out at double the size to ensure crispness when scaled down
Redesign the email to use as few of images as possible to avoid fuzziness
343: Northern Trail Outfitters' marketing team has been tasked with setting up a thank you email personalized with individual subscriber preferences and sent out every time a subscriber makes a purchase. Which two functionalities and/or tools are available to set this up? Choose 2 answers
HTML Paste Emails
SMS Sends
Dynamic Content
Triggered Sends
344: A marketer was given a list of subscribers with various HTML or Text email preferences. The marketer wants to keep the send simple and NOT split the audiences into two separate sends. What should be selected during the Email Send flow?
Transactional sender profile
Link Tracking
Hourly Send Throttle
Multi-part MIME
345: Northern Trail Outfitters is a new Marketing Cloud customer. They have not yet completed the IP ramp up process. Which two activities should they focus on? Choose 2 answers
Sending relevant, actionable messages
Sending to engaged subscribers
Sending reengagement messages
Sending messages to leads collected at events
346: Northern Trail Outfitters stores Last Name in a data extension. How should the text file be defined?
Varchar(100)
Char(100)
String(100)
Text(100)
347: Northern Trail Outfitters wants to send an automated second email to subscribers who engaged with the original email. Which sending method should they use?
Journey Builder with an Engagement Split Activity
User-initiated Send filtering on _engagement dataview
Automation Studio Send with Engagement Split Activity
Simple Send leveraging an Engagement Measure
348: What occurs when a subscriber Master Unsubscribes?
Subscriber is filtered into an Unsubscribe list
Subscriber status is set to 'Unsubscribed' on all lists and the master list
Subscriber status is set to 'Unsubscribe' on the master list only
Subscriber is added to the global opt-out list
349: Why would a contact fail to enter a Journey Builder interaction? Choose 3 answers
The interaction allows re-entry only after exiting, and the contact already exists
The contact falls below the High Water Mark
The interaction has an A/B/n split, and the contact does not meet the criteria
The entry event was not fired via Automation Studio
The contact did not meet the entry criteria
350: Northern Trail Outfitters has several files used for daily email sends. These files arrive from a data warehouse and are sent to the Enhanced SFTP site. The files need to be imported into Marketing Cloud as soon as they arrive to ensure near real-time engagement. The arrival time of the files vary by several hours from day-to-day. What tool should be used to import the files?
Automation Studio File Drop Automation
Contact Builder Import Automation
Journey Builder Contact Automation
Automation Studio Scheduled Automation
351: Northern Trail Outfitters wants to compile a report of Email Metrics across all Jobs deployed in the last six months and correlate those metrics to single subscribers and their corresponding data from data extensions. What should be used to pull this data per the requirements?
SQL Query Activity
Scheduled Automation
List Filter
Standard Tracking Extract
352: What is the skill set you need to build emails with dynamic content?
CSS
HTML
Ampscript
SSJS
353: Email Studio sends:
Generic, non-customizable content
Personalized and relevant content to subscribers
Emails to your entire contact list only
Plain text emails only
354: In Social Studio you can:
Plan and publish social marketing campaigns
Listen and analyze social media conversations to
monitor your social media presence
Use social with Sales Cloud and Service Cloud, Control content publishing with approval rules
All of the above
355: In Personalization Builder you can:
Configure predictive content and product recommendations
Generate predictive scores about the likelihood of customer engagement
Automate personalized content and messages for every customer
All of the Above
356: NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend. What is the flow? Triggered Import - user initiated send (not scheduled) If I want to introduce a new line of footwear. I am excluding anyone who does not have shoes as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out. What is the issue causing less emails to go out? Select one.
High Watermark if journey builder
Preference center is too strict
Deliverability issues on account
Email frequency too high
