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Worksheets

DBM FINAL

Total questions: 10

Worksheet time: 3mins

Name
Class
Date
1.

Today's marketing efforts to moderately create the same experience across channels are called:

a)

multichannel

b)

duochannel

c)

quazichannel

d)

omnichannel

2.

IoT will be changed by

a)

IoH

b)

IoA

c)

IoB

d)

IaS

3.

The behavior when a person searches and analyzes a product online, but buys in a physical store is abbreviated as:

a)

PORO

b)

ROTO

c)

TOPO

d)

ROPO

4.

The emotional relationship of the user with the product/service/system is called

a)

UX

b)

AI

c)

UA

d)

UI

5.

The highest possible benefit of the product/service:

a)

Functional

b)

Emotional

c)

Life changing

d)

Social/transcendental

6.

The most popular data analyst used by digital marketers is called:

a)

Ahrefs

b)

Google analytics

c)

Facebook Insights

d)

Apple watch

7.

Monitoring social media mentions of your brand, competitors, or keywords that matter to you is called:

a)

social paranoia

b)

social inteligence

c)

social listening

d)

social watching

8.

What should be the keyword density (percentage) in SEO friendly text?

a)

1-3

b)

4-7

c)

8-12

d)

13-17

9.

The most popular proprietary media tactic used by digital marketers today is

a)

Social media

b)

eMail marketing

c)

SEO

d)

Content marketing

10.

The most popular content format today is:

a)

Long videos

b)

Gif

c)

Pictures

d)

Short videos