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WorksheetsMarketing Final Exam Review
Total questions: 33
Worksheet time: 17mins
What is the process of planning, pricing, promoting, and distrubuting goods, services and ideas to satisfy individual (customer's needs) and organizational business objectives.
Marketing
Advertising
Production
Selling
Tangible products
Goods
Services
Ideas
Advertising
Intangible products.
Services
Advertising
Goods
Collateral
Mike decides to move his store to the main street shopping district. His decision is an example of which of the 4 P's of Marketing?
Price
Promotion
Place
Product
This type of research focuses on evaluating product design, product usage, and customer acceptance (satisfaction) of new and existing products.
Product Research
Media Research
Surveys
Marketing Research
What is the type of research focuses on selection, frequency, placement, and effectiveness of different advertising channels for a company's product? This research helps determine the best advertising mix and stragegy to reach their target market.
Media Research
Product Research
Focus Group
Personal Interviews
Which typically inexpensive customer information gathering technique is used to collect larger amounts of information by completing (online or paper) questionnaires or quizzes?
Survey
Internet Search
Personal Interview
Focus Group
Which example is NOT an example of a Promotion?
Redesigning a product.
Offering a free sample.
Putting a coupon on a company flyer.
Offering Buy one get one free.
All of the following are Functions of Marketing, EXCEPT:
Market Information Management
Product Service Management
Business Organization
Distributing
Financing
Safisfying customers' needs and wants while making a profit.
Mass Marketing
Marketing Research
Marketing Mix
Marketing Concept
Why do companies conduct Market Research?
To satisfy government regulations
To obtain information about customers' behaviors, opinions, and plans.
To collect information about their competition.
To confirm the CEO is making all the right product decisions.
Which of the following is NOT a Factor of Production?
Natural Resources (Land)
Human Capital (Labor)
Capital Goods
Government
All people who share similar demographics, needs and wants, and who have the ability to purchase a given product.
The Market
The Community
The Population
The Consumer
What are the two types of markets?
Consumer and Industrial (Business to Business)
Consumer and International
Industrial (Business to Business) and Government
Public and Private
Which market contains potential customers with similary demographics, needs, and wants?
Target Market
Mass Market
Product Market
Consumer Market
Which of the following is NOT a type of Economic System?
Command
Market
Traditional
Democratic
There is no "pure" economic system. Which country is considered to have a more Market Economy?
China
North Korea
Russia
United States
What type of business structure/organization is personally owned and managed by one individual?
Sole Proprietorship
Partnership
Corporation
Limited Liability Corporation
This type of business structure/organization is owned by stockholders.
Sole Proprietorship
Partnership
Corporation
Limited Liability Corporation
This type of business structure/organization is owned by two or more individuals?
Sole Proprietorship
Partnership
Corporation
Limited Liability Corporation
Your parent or guardian goes to the store to buy you a special breakfast cereal. They bring it home for you only to eat. Please choose the best economic description for your parent or guardian.
Consumer
Customer
Entrepreneur
Seller
A person who assumes the risk of starting, owning, and operating a business.
Entrepreneur
Executive
Manager
Employee
Which of the following is NOT a basic economic question?
What will be produced?
How will products be produced?
How will resources be allocated?
Where will a product be produced?
Which of the following is NOT a 4 P of Marketing?
Product
Place
Price
Promotion
Planning
Only one of the following behaviors should not be a part of a good presentation, which one?
Eye Contact
Good Posture
Project Clearly
Read Information
Which one of the following is NOT an Economic Utility?
Form
Possession
Time
Information
Promotion
What does a professionally dressed male employee look like?
Button down, sweater, dress pants, and dark shoes.
Polo shirt with corporate logo, khakis, and dark shoes.
Jeans, t-shirt, and sneakers
Suit, dress shirt, tie, and dress shoes
Brian wants to get a job. Which of these behaviors or skills will make it difficult for him to get hired?
Wearing a hoodie and ripped jeans to the interview.
Having a resume that shows skills needed by the hiring manager.
Being able to speak and write well in more than one language.
Speaking clearly without slang or swearing during the interview.
Skills needed to be hired for a job include all of the following, EXCEPT:
Punctuality
Respect for diversity
Teamwork skills
Drivers License
What type of information does Psychographic Segmentation give to create a target market?
Uses the location of where potential customers live or shop.
Uses precise data based on facts about potential customers.
Uses information on how potential customers interact with business.
Uses beliefs, lifestyle and opinions to identify the motivations of potential customers.
What type of information does Geographic Segmentation give to create a target market?
Uses the location of where potential customers live or shop.
Uses precise data based on facts about potential customers.
Uses information on how potential customers interact with business.
Uses beliefs, lifestyle and opinions to identify the motivations of potential customers.
What type of information does Demographic Segmentation give to create a target market?
Uses the location of where potential customers live or shop.
Uses precise data based on facts about potential customers.
Uses information on how potential customers interact with business.
Uses beliefs, lifestyle and opinions to identify the motivations of potential customers.
What type of information does Behavioral Segmentation give to create a target market?
Uses the location of where potential customers live or shop.
Uses precise data based on facts about potential customers.
Uses information on how potential customers interact with business.
Uses beliefs, lifestyle and opinions to identify the motivations of potential customers.
