Worksheetse-commerce chapter 4
Total questions: 75
Worksheet time: 4hrs 45mins
Name
Class
Date
1.
***offline media is typically used for all of the following marketing activities except
a)
education
b)
exposure
c)
conversation
d)
branding
2.
**the cost of hardware, software and telecommunications services needed to build a web site have _____ over the last decade
a)
increased dramatically
b)
increased moderately
c)
decreased dramatically
d)
decreased slightly
3.
**which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers
a)
web site
b)
e-mail
c)
social media
d)
offline media
4.
***what are the two most important managament challenges in building a successful e-commerce presence
a)
developing a clear understanding of bussiness objectives and knowing how to choose the right technology to achieve those objectives
b)
having an accurate understanding of your business enviroment and an achievable business plan
c)
building a team with the right skill sets and closely managing the development process
d)
identifying the key components of your business plan and selecting the right software, hardware and infrastructure for your site
5.
***in order from beginning to end, the major steps in the SDLC are
a)
systems analysis/planning; systems design; building the system; testing and implementation
b)
systems analysis/planning; systems design and implementation
c)
systems analysis/planning; systems design; building system; implementation and testing
d)
systems analysis/planning; implementation; building the system and testing
6.
**_______ are the types of information systems capabilities needed to meet business objectives
a)
information requiments
b)
system functionalities
c)
system design specifications
d)
physical design specifications
7.
**which of the following basic system functionalities is used to display goods on web site
a)
product detabase
b)
digital catalog
c)
shopping cart system
d)
customer database system
8.
***which system functionality must your web site have in order to be able to personalize or customize a product for a client
a)
an ad server
b)
a site tracking and reporting
c)
an inventory management system
d)
customer on-site tracking
9.
**which of the following are the two main components of a systems design
a)
logical design and physical design
b)
behavioral design and technological design
c)
business objectives and technology requirements
d)
front-ennd systems and back-end systems
10.
**which of the following helps you engage your customers in a conversation
a)
shopping cart
b)
product database
c)
on-site blog
d)
site tracking and reporting system
11.
**which of the following is not one of the basic business objectives for an e-commerce site
a)
display goods
b)
execute a transaction
c)
provide production and supplier links
d)
optimize system architeture
12.
**all of the following are basic information requiments for a product database except
a)
product descriptions
b)
stock numbers
c)
customer ID numbers
d)
inventory levels
13.
**which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site
a)
physical design
b)
logical design
c)
testing plan
d)
co-location plan
14.
**which of the following details the actual hardware components to be used in a system
a)
aechitecture plan
b)
system functionalities plan
c)
logical déign
d)
physical design
15.
**which of the following verifies that the business objective of the system as originally conceived are in fact working
a)
system testing
b)
acceptance testing
c)
unit testing
d)
implementation testing
16.
**which of the following involves testing a site program's modules one at a time
a)
system testing
b)
acceptance testing
c)
unit testing
d)
implementation testing
17.
**most of the time required to maintain an e-commerce site is spent on
a)
debugginf code
b)
responding to emergency situations
c)
general administration and marking changes and enhancements to system
d)
changes in reports, data files and links to backend databases
18.
**all of the following are simple steps for optimizing web page content that can reduce response time except
a)
reducing unnecessary HTML comments
b)
segmenting computer servers to perform dedicated functions
c)
using more efficient graphics
d)
avoiding unnecessary links to other pages on the site
19.
**which of the following is the minimum system architecture requirement for an e-commerce web site that processes orders
a)
single-tier architecture
b)
two-tier architecture
c)
three-tier architecture
d)
multi-tier architecture
20.
** all of the following offer web site building tools except
a)
weebly
b)
google site
c)
wordpress
d)
apache
21.
**all of the following are major players in hosting/co-location/cloud services except
a)
godaddy
b)
wordpress
c)
rackspace
d)
centurylink
22.
**which form of testing compares a control page with one that is very different
a)
template testing
b)
new concept test
c)
funnel test
d)
system test
23.
** a template test is a form of which type of testing
a)
unit testing
b)
system testing
c)
acceptance testing
d)
A/B testing
24.
***when using multivariate testing, if you wish to test two different versions of an image, a button and a piece of text, how many combinations will you need to test
a)
2
b)
4
c)
6
d)
8
25.
**the process of comparing a web site with that of its competitors in terms of response speed, quality of layout and design is known as
a)
split testing
b)
funnel testing
c)
benchmarking
d)
system testing
26.
**the systems development life cycle methodology that can be used to create an e-commerce web site has five major steps
a)
True
b)
false
27.
**when developing and e-commerce presence, it is important to understand that the business must drive technology decisions not the reverse
a)
True
b)
false
28.
*using prebuilt template is typically one of the most expensive choise when building an e-commerce site
a)
True
b)
false
29.
**the annual maintenance cost for a web site is typically much lower than its development cost
a)
True
b)
false
30.
***two-tier architecture typically includes a web server and a database server
a)
True
b)
false
31.
**apache web server software works with Linux and Unix operating systems
a)
True
b)
false
32.
**all of the following might be part of a web site's middle-tier layer except
a)
a database server
b)
an ad server
c)
legacy corporate applications
d)
a mail server
33.
**the leading web server software is
a)
apache
b)
microsoft internet information server
c)
sun solaris
d)
google enterprise server
34.
**all of the following are basic functionality by web server except
a)
site management tools
b)
data capture tools
c)
security services
d)
a shopping cart
35.
***which of the following is used to process certificates and private/public key information
a)
HTTP
b)
secure sockets layer/transport layer security
c)
file transfer protocol
d)
data capture tools
36.
**which of the following would you use to verify that links on web pages are valid
a)
HTTP
b)
FPT
c)
data capture tools
d)
site management tools
37.
**which of the following is an example of a CMS
a)
apache
b)
wordpress
c)
dreamweaver CC
d)
webtrends analytics
38.
***advantages of dynamic page generation include all of the following except
a)
lowered menu costs
b)
market segmentation
c)
nearly cost-free price discrimination
d)
client-side execution of programming
39.
**which of the following cannot be used to retrieve objects a database
a)
CGI
b)
ASP
c)
JSP
d)
HTML
40.
**which of the following type of application server monitors and controls access to a main web site and implements firewall protection
a)
proxy server
b)
list server
c)
groupware server
d)
mail server
41.
**which of the following technologies is used to separate the design and presentation of content from the content creation process
a)
apache web server
b)
proxy server
c)
shopping cart system
d)
CMS
42.
**MySQL is which of the following
a)
open source database software
b)
a scripting language embedded in HTML documents
c)
web server software
d)
web site analytics software
43.
**all of the following are basic functionality provided by e-commerce merchant server software except
a)
a product catalog
b)
marketing software
c)
a shopping cart
d)
credit card processing
44.
**which of the following is not an open source software tool
a)
websphere
b)
apache
c)
mySQL
d)
PHP
45.
***which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used
a)
CGI
b)
ODBC
c)
mySQL
d)
HTTP
46.
**the web server software used has a significant impact on how a web site's web pages look on a user's computer
a)
True
b)
false
47.
**prior to the development of e-commerce, web sites primarily delivered static HTML pages
a)
True
b)
false
48.
**dynamic page generation lowers menu costs
a)
True
b)
false
49.
**a list server can be used to manage e-mail marketing campaigns
a)
True
b)
false
50.
**the term stateless refers to the fact that
a)
no one government entity controls the internet
b)
the server does not have to maintain and ongoing dedicated interaction with the client computer
c)
system performance degrades as more simultaneous users require service
d)
web servers may maintain multiple instances of server software to handle requests
51.
***which of the following types of sites typically needs a high percentage of secure pages
a)
web services
b)
customer self-service
c)
trading
d)
publishing/subscription
52.
***which of the following is not a main factor in determining the overall demand on an e-commerce site
a)
file sizes of web pages being served
b)
number of simultaneous users in peak periods
c)
speed of legacy applications that are needed to supply data web pages
d)
whether content is dynamic or static
53.
***all of the following are steps one can take to right-size a web site's hardware platform and meet demands for service except
a)
scaling hardware vertically
b)
scaling hardware horizontally
c)
replace static pages with dynamically generated pages
d)
improving processing architecture
54.
***all of the following are methods of improving the processing architacture of a web site except
a)
separating static content from dynamic content
b)
optimizing the database schema
c)
adding web servers
d)
optimizing ASP code
55.
***upgrading a server from a single processor to multiple processors in an example of scaling a site horizontally
a)
True
b)
false
56.
***storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a web site
a)
True
b)
false
57.
**Django is based on which of the following
a)
PHP
b)
Python
c)
Perl
d)
Ruby on Rails
58.
**Ruby on Rails is based on which of the following philosophies
a)
SLDC
b)
CoC
c)
LAMP
d)
Ajax
59.
**which of the following is the most commonly used server-side scripting language
a)
Ruby on Rails
b)
Django
c)
PHP
d)
Perl
60.
**all of the following are web site design features that annoy customers except
a)
slow-loading pages
b)
pop-under ads
c)
splash pages
d)
redundant navigation
61.
*all of the following are important factors in search engine optimization except
a)
selecting keywords and page titles
b)
identifying market niches for your services or products
c)
buying search engine ads
d)
adhering to accessibility guidelines
62.
**_______ provides a set of standards for communicating between a browser and a program runnign on a server that allows for interaction between the user and server
a)
CGI
b)
ColdFusion
c)
JavaScript
d)
VBScript
63.
**_____ is a programming language invented Netspace used to control the objects on an HTML page and handle interactions with the browser
a)
VBScript
b)
ActiveX
c)
ColdFusion
d)
JavaScript
64.
*the primary way a web site is able to personalize the content presented to a visitor is through the use of
a)
privacy policies
b)
cookies
c)
accessibility rules
d)
site management tools
65.
**which of the following is not part of the LAMP open source web development model
a)
Linux
b)
Apache
c)
Microsoft IIS
d)
PHP
66.
*** Django follows the ______ programming principle
a)
CoC
b)
WYSIWYG
c)
DRY
d)
LAMP
67.
**PHP is an open source, general purpose scripting language that is most frequently used in server-site web applications to generate dynamic web page content
a)
True
b)
false
68.
**all of the following are key design principles of responsive web design except
a)
flexible grid-based layouts
b)
media queries
c)
coding by convention
d)
flexible images and media
69.
**which of the following is a server-side technique that detects the attributes of the device making the request and using predefines templates, loads a version of a site that is optimized for the device
a)
LAMP
b)
AWD
c)
mobile first design
d)
RoR
70.
***which of the following statements about responsive web design (RWD) is not true
a)
RWD works best for sites that have complex functionality
b)
RWD tools include HTML5 and CSS3
c)
RWD makes it possible to design a web site that automatically adjusts its layout and display according to the screen resolution of the device on which it is being viewed
d)
RWD can be costly
71.
**building which of the following is the most expensive path to creating a mobile presence
a)
native app
b)
mobile web site
c)
mobile web app
d)
hybird HTTP
72.
***which of the following statements about mobile web sites is not true
a)
mobile web sites run on a firm's servers, just like a traditional web site
b)
mobile web sites can be built using standard web tools such as server-side HTML, Linux, PHP and SQL
c)
generally, mobile web sites operate more quickly than traditional web sites viewed on a desktop computer connected to a broadband office network
d)
most large firms today have mobile web sites
73.
**beginning the e-commerce development process with a mobile presence rather than a desktop web site is referred to as which of the following
a)
RWD
b)
AWD
c)
mobile first design
d)
RESS
74.
**a native app is one designed to specifically operate using a mobile device's hardware and operating system
a)
True
b)
false
75.
**mobile web apps are typically built using HTML5 and Java
a)
True
b)
false
100 %
