WorksheetsHT Unit 3.00 EOC Review
Total questions: 60
Worksheet time: 30mins
Which is an example of an intrinsic factor that often motivates individuals’ travel choices?
Safety needs
Social reasons
Cultural values
Family expectations
Which is a political factor that may impact travel behavior?
Health issues
Terrorist threats
Flight schedules
Financial difficulties
Which is an important consideration for most leisure travelers when they are planning their vacations?
Travel budget
Airline seating
Checkout process
Banquet facilities
Lily is traveling to Charleston, South Carolina, to attend her best friend’s wedding. Which is the purpose of Lily’s trip?
Relaxation
Visit family
Sightseeing
Special event
A tour operator developed special tour packages for individuals who ride motorcycles. What did the tour operator use to segment the market?
Ethnicity
Life cycle
Demographics
Psychographics
A cruise line offers a three–day Caribbean cruise that includes activities for parents, childcare services, and a variety of activities for children ages 6 months to 17 years old. Which is the cruise line’s target market?
Single adults
Young families
Baby boomers
Senior citizens
Since Caleb prefers to avoid the hassle of renting a car while traveling for business, he typically stays at hotels that offer shuttle service to and from the airport. Which is the motivation for Caleb’s lodging choices?
The need for security
The need for recognition
The desire for convenience
The desire for quality accommodations
The owner of an advertising agency plans to leave town to negotiate a merger for his or her company. Which is the purpose of the trip?
Education
Business
Family
Leisure
Which is an example of leisure travel?
Ryan flies to Boston to make a sales presentation.
Rachel rides a train to Dallas to attend a trade show.
Thomas flies to Florida to visit his parents for a week.
Tara drives to San Francisco to sign a contract on her employer’s behalf.
Which amenities are many hotels offering to attract the growing number of women business travelers?
Concierge services
Housekeeping services
Extra security measures and spa services
Room service and brochures to local attractions
Sleep Well Motel is located near a major highway that is 100 miles away from a well-known beach destination, and the average stay of a guest is one night. Which is the Sleep Well Motel’s target market?
Transient traveler
College students
Married couples
Businesspeople
Hospitality and tourism employees speak different languages, and have different customs and beliefs. Which type of workforce do these characteristics describe?
Homogenous
Collaborative
Diverse
Skilled
Executives of a Guatemalan tour company tend to make business decisions as a group. Which dimension of culture does this situation exemplify?
Short-term orientation
Power distance
Ethnocentrism
Collectivism
What should American hospitality and tourism businesses do if they want to sell products that will appeal to foreign markets?
Increase their prices
Eliminate trade policies
Develop financial regulations
Modify their marketing strategies
In some cultures, it is proper behavior to present flowers or chocolates to potential business partners before a meeting, while other cultures consider it inappropriate behavior. Which cultural difference does this situation exemplify?
Gift-giving protocol
Dining etiquette
Social status
Gender roles
Why do airlines offer several menu options to accommodate their passengers?
Because table manners differ by nationality
Because dietary habits often vary by culture
Because lunch is usually the largest meal of the day
Because most passengers expect large meals on short flights
How can hospitality employees foster positive relationships with international guests or clients?
Exhibit a superior attitude
Use slang when speaking with them
Be respectful of cultural differences
Avoid adapting to different circumstances
Which example is a language barrier that might occur in the hospitality industry?
Inappropriate clothing
Incorrect translations
Improper hand gestures
Offensive facial expressions
When determining the terms for a contract with a hotel located in India, an American businessperson should expect to make concessions and be patient because the decision-making process in Indian culture is very slow. Which culture difference does this situation exemplify?
Negotiating style
Personal appearance
Proper greeting protocol
Perceptions about bribery
Paul and Frederick are tour guides with the Global Tour Company. Paul speaks French, and Frederick speaks German. Which type of cultural difference does this situation exemplify?
Gender
Religious
Language
Dining etiquette
Saudi Arabians wear conservative clothing that covers the entire body, while American tour guides often wear casual apparel while on the job. Which cultural difference does this situation exemplify?
Gestures
Verbal cues
Holiday traditions
Personal appearance
What should Horning Hotels do to determine which goods and services to provide in the new hotel that it is opening in China?
Develop an interesting promotional plan
Conduct research about the Chinese culture
Organize a committee to evaluate domestic economic issues
Assume that Chinese people will accept their existing products
When developing relationships with international hospitality businesses, it is important to understand that some cultures focus on achieving future rewards through persistence and saving money. What is this dimension of culture?
Long-term orientation
Uncertainty avoidance
Power distance
Individualism
Why is it important for hotel employees to learn about other cultures?
To eliminate all guests’ complaints
To reduce differences in social classes
To prevent costly bookkeeping mistakes
To avoid offending coworkers and guests
How can hospitality and tourism businesses help their employees embrace cultural diversity?
Provide training
Emphasize differences
Develop presentations
Encourage stereotypes
Jack wants to give hang gliding lessons to tourists. Which climate condition is most important for Jack to consider when he selects a destination for his business?
Vegetation
Population
Wind
Sea life
What should travel agents be able to explain to their clients who will be traveling to different parts of the world?
Time zones
Import laws
Local ordinances
Zip code systems
What imaginary line is the dividing point for two calendar days?
Equatorial latitude
Northern longitude
International Date Line (IDL)
Greenwich Mean Time (GMT)
Chemical runoff from rivers and mining debris from coastal ports are factors that affect the health of the Great Barrier Reef and the sea life near the Australian coastline. Which type of environmental threat do these factors present?
Land erosion
Water pollution
Natural disasters
Climate changes
What is a primary factor that contributes to land pollution at tourist destinations?
Improper waste disposal
Airline fuel emissions
Water–level changes
Smoke–stack filters
Which place is a continent?
Hawaii
France
Africa
Maine
New Orleans, Louisiana, is a tourism destination that is located on land that is below sea level near the Gulf of Mexico. Which natural hazard is the city most likely to experience?
Earthquake
Avalanche
Tornado
Flood
Many coastal destinations have strict building codes for beach homes and hotels due to climate changes, storms, and ocean currents that remove land and shift sand and rocks on the coastline. What is the result of these land changes at these destinations?
Air pollution
Beach erosion
Mudslides
Hurricanes
An airline flight departs from Montreal, Canada at 8:30 a.m. for Denver, Colorado, which is located in a time zone that is two hours behind Montreal. If the air travel time for the flight is three hours, what time will the aircraft arrive in Denver?
11:30 a.m.
10:30 a.m.
9:30 a.m.
8:30 a.m.
Jackie is a travel agent who is giving her clients tips on traveling to Europe. What should Jackie communicate to her clients about the ways in which traveling through several time zones often affects tourists’ physical well-being?
Traveling to destinations in different time zones typically increases their attentiveness.
Traveling to destinations in different time zones typically alters their sleeping patterns.
Traveling to destinations in different time zones typically enhances their energy levels.
Traveling to destinations in different time zones typically improves their fine motor skills.
Mountainous regions typically have colder climates and snow for longer periods of time. Which types of hospitality or tourism businesses are most likely to be successful in these geographic locations?
Snowmobile manufacturers and snorkeling instructors
Ice skating rinks and swimwear manufacturers
Sled manufacturers and alligator farmers
Snow ski resorts and snowboard retailers
Which type of printed materials do travel agents often use as a sales tool when selling vacation packages to clients?
Wholesale pricing guides
Promotional brochures
Product samples
Travel videos
What does an effective unique selling proposition do for a tour operator?
Stimulates interest in the tour product
Maximizes the tour operator’s efficiency
Enables the tour operator to set financial goals
Ensures that tourists purchase the tour product
To whom do retail travel agencies sell hospitality and tourism products?
End users
Marketers
Producers
Wholesalers
What is an important component of a hospitality business’s positioning strategy?
Business plan
SWOT analysis
Diversification portfolio
Unique selling proposition
What must a convention hotel salesperson often need to do to obtain a contract for a large business conference?
Provide a demonstration
Ignore complaints
Answer objections
Ask for referrals
Which advertising medium should a tour operator use to reach selective local audiences at low costs?
Regional newspaper
National television
Direct mail
Radio
Which is the best example that demonstrates the concept of suggestive selling in the hospitality industry?
A motel employee advises guests that they need to check out by 11:00 a.m.
A convention hotel provides guests with free shuttle service to the area’s airport.
A guest asks a hotel employee to change his or her arrival date of his or her reservation.
A resort reservationist asks guests if they would prefer to book a suite instead of a king single room.
Which type of advertising is a resort using when it sends a postcard to its former guests?
Specialty
Direct mail
Out-of-home
Mass advertising
What is an important aspect of selling hospitality and tourism services?
Obtaining testimonials
Explaining product benefits
Encouraging word-of-mouth promotion
Focusing on competitors’ weaknesses
A hotel reservationist says, “Mrs. Thompson, there are only two oceanfront suites left at the Ocean Sands Hotel, so you may want to book your trip as soon as possible.” Which type of sales close is the hotel reservationist using?
Direct
Bonus
Standing Room Only
Assumptive
What do travel agents need to do to help clients make decisions about which travel products to buy?
Focus on the price of a product
Describe the safety factors of a product.
Create a positive image of a product
Explain the tangible features of a product.
A tour wholesaler is developing a guided bus tour for 55– to 70–year–old couples with an income between $60,000 and $100,000. How is the tour wholesaler segmenting the target market?
Psychographics
Demographics
Geographics
Typographics
Which type of marketing involves a 3–day cruise offering several culinary
classes for women who enjoy cooking Italian food?
Demographic
Mainstream
Progressive
Niche
Which type of marketing involves booking a tour on a website?
Niche
Affinity
Interactive
Multilevel
Which type of market segmentation is a tour company using when it focuses on developing Alaskan tours and cruises?
Organic
Geographic
Demographic
Psychographic
Which type of service might a travel agent recommend to clients who want to tour Arizona, New Mexico, and California on their own at a leisurely pace?
Car rental
Motor coach
Regional airline
High-speed train
What is the primary goal of promotion in the hospitality and tourism industry?
To develop distribution strategies
To monitor similar businesses
To identify product segments
To create product demand
Which question should a travel agent ask to determine the needs of customers in order to book them on the appropriate cruise?
Why do you want to take a cruise?
Where are you interested in going?
Do you like to spend a lot of money on vacation?
Why do you want to go on a cruise during this time of year?
A client wants to book a cruise. What is the most appropriate action for the travel agent to take?
Recommend the cruise package that pays the best commission.
Give the client several brochures to take home and review.
Have the client complete an extensive questionnaire.
Determine the client's needs and preferences.
What form of promotion occurs when a property offers a chance to win free lodging for one night?
Sales promotion
Public relations
Personal selling
Product placement
Regency Hotel sent a special offer via “Tweet” to its Twitter followers. Which method of marketing communications was used?
Print advertising
Word–of–mouth
Social media
Opt–out email
How is a motel positioning itself when it emphasizes a good value and low rates?
By price
By quality
By location
By amenities
How is an amusement park positioning a new roller coaster ride when it focuses on the ride's physical characteristics?
Attributes
Quality
Status
Value
What is the foundation of a unique selling proposition for a hospitality and tourism business?
Differentiation
Standardization
Customization
Saturation
