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Worksheets

Internet Marketing

Total questions: 8

Worksheet time: 4mins

Name
Class
Date
1.

What does SEO stand for ?

a)

Site Engine Optimisation

b)

Search Engine Optimisation

c)

Site Efficiency Optimisation

2.

The online presence, which comprises the different forms of online media controlled by a company, is also known as:

a)

Paid media

b)

Owned media

c)

Digital media

d)

Consumer journey

3.

What percentage of web traffic originates from organic search?

a)

68%

b)

32%

c)

48%

d)

53%

4.

Which of the following is NOT a type of digital marketing?

a)

Print advertising

b)

Social media

c)

Search Engine Optimisation

d)

Emails

5.

What does PPC mean?

a)

Pay Per Click

b)

Programme Placement Code

c)

Programme Pay Customer

d)

People’s Party of Canada

6.

What is the optimal length of a meta description?

a)

160

b)

180

c)

55

d)

120

7.

What is a CRM?

a)

Consumer Relations Marketing

b)

Customer Relationship Management

c)

Customer Retention Manager

d)

Client Relationship Manager

8.

What does “branding” mean in digital marketing?

a)

Market segmentation

b)

Your target market

c)

Personal identity and image

d)

Putting your logo on products