WorksheetsThe Final Review (Intro2Bus.)
Total questions: 25
Worksheet time: 17mins
Promotion is...
Communicating via ads
Influencing buying behavior via communication
Negotiating with customers to buy products
Targeting certain people to buy certain items
What is a factor in the Promotional Mix?
(a)
What is a Bait and Switch?
Baiting something into switching something
Advertising a product with intent to persuade the customer to buy a more expensive one
When a company sells a product at different prices based on the customers characteristics
intentionally setting low prices to remove competition
What would be the target market of people who watch "60 Minutes"?
24-30 year old business professionals
35-45 year old people with kids
60-70 year old males
50-60 year old females with middle income family
What is Personal Selling?
Selling, Personally
Getting an experts opinion on a product
Unbiased reports on products to customers
Any direct contact between a salesperson and a customer
What's the definition of promotion?
(a)
What would be the advertising medium of 5-10 year old kids?
Youtube
roblox
Tiktok
What is the detention of Direct Marketing?
(a)
What's the target market of 14-18 year olds?
Tiktok
60 minutes
What's the definition of Institutional Promotion?
(a)
What are some examples of growth?
KD 15 aunt pearl
Pro Buds 2
Roblox
Google pixel 7
What are some examples of maturity?
Cable TV
TikTok
Roblox
Roomba
What are some examples of decline?
Google pixel 7
Cable TV
Roblox
TikTok
What is the definition of Brand Loyalty?
(a)
Brand Development is...
Activities involved in making a brand stand out
Brands doing outrageous things to gain a following
% of people aware of the company increasing
Upping packaging quality
What are some factors of branding?
Name
Sign
Color Scheme
Fonts
Customers
1 Extension Strategy is...
Rebranding
Renewing
Redoing
Redesigning
Elements of branding...
Name
Signs
Logos
color scheme
slogan
Products...
Solves customers solutions
Solves a customers problem
Have to be revived to make sales
Create problems for the customer to solve
An ad for "Sign Your Attitude" cologne by Mercedes is
Sales Promotion
Direct Marketing
Public Relations
Product Promotion
Advertising is...
sending direct messages to customers
encouraging customers to buy something ASAP
any non-personal communication payed for by a company
applying communications skills to promote goodwill
List Price is...
the price the customers pay for the product
the established price printed on the price tag
the price recommended by the manufacturer
minimum prices set by the government for certain goods
Deceptive Pricing is...
illegal pricing of products to intentionally mislead customers
intentionally setting low prices to remove competition
intentionally pricing products wrong
Pricing a product to lie to a customer about its worth
Predatory Pricing is...
Pricing products low so teenagers have a higher chance of purchasing it
setting prices that on similar products to create perfect competition
intentionally setting very low prices to remove competition
setting high prices to target rich people
Price Discrimination is...
Racially profiling to make the customer leave the store
When a company sells a product at different prices based on a customers characteristics
advertising a product to persuade a customer to buy a more expensive one
discriminating against people based on their looks
