WorksheetsSMM Semester 1 Exam
Total questions: 27
Worksheet time: 2hrs 15mins
True or False: Marketing and advertising are the same thing.
True
False
What are the Four P’s of Marketing?
Price, Planning, Promotion, Place
Product, Price, Promotion, Purchase
Profit, Price, Planning, Placement
Product, Price, Promotion, Place
Which common research method is best for getting a more in-depth look at consumers’ thoughts and ideas about a product or service?
focus groups
surveys
research companies
web analytics
_____ are great for quickly gathering data from a large number of consumers.
Focus groups
Surveys
Research companies
Web analytics
What is defined as a way for businesses to interact with people (customers) online?
social media interactions
social media marketing
online networking
online connecting
True or False: With the help of social media, the online world today has shifted from a one-to-many to a many-to-many method of interaction.
True
False
What is the first step of the six-step process of a social media marketing plan?
create social media marketing objectives and goals
conduct a social media audit
create or improve your social media accounts
create a content marketing plan and a social media content calendar
True or False: The key to success for any business on social media is how it connects with their audience on an authentic level.
True
False
True or False: A good habit to get into is posting 75% promotional content and 25% non-promotional content on social media.
True
False
What does the acronym GCT stand for?
Goals, Content, Testing
Gifts, Content, Testing
Goals, Consistency, Targeting
Goals, Content, Targeting
A good way to see which social media platform(s) a company should be on is to
start with the biggest platforms first.
only be on platforms that support live video.
see which platforms your competitors are on.
none of these
True or False: Although some may think Facebook is for older generations, the number of users on the platform for every age group continues to grow.
True
False
What does the acronym CTA stand for?
call to action
clear target audience
content testing awareness
create to accept
This is the simplest, most common form of communication on the Facebook platform.
status updates
Facebook Live
Facebook Stories
videos
What are the 5 different types of Instagram ads?
Photo, Video, Carousel, Story, Slideshow
Meme, Video, Gif, Infographic, Story
Photo, Carousel, Meme, Slideshow, Giveaway
Giveaway, Story, Gif, Photo, Video
What does the acronym UGC stand for?
user-generated content
users get creative
use good content
upload great comments
Fostering engagement is key to increasing your growth on Instagram.
True
False
True or False: Your activity on Twitter can influence the type of promoted content you see.
True
False
True or False: Twitter is seen as a great platform for reputation management
True
False
True or False: All YouTube advertisements are in video form.
True
False
True or False: Quality sound, great visuals, a message and theme, and a call to action (CTA) are elements to consider when creating an effective video as part of a business strategy.
True
False
What are the three ad types available on Snapchat?
Stories, Filters, Bitmoji
Lenses, SnapMap, Stories
Stories, Snaps, Stickers
Snap Ads, Filters, Lenses
Content created for Snapchat should be _____, prepared, and presentable.
Pretty
Proper
Planned
Patronizing
True or False: If they’ve done their research, marketers don’t need to test or refresh their ads.
True
False
This is the process of gathering and analyzing data and behavior from social media websites.
social media analytics
social media metrics
social media mining
social media auditing
Your online representation can be your strongest _____ or your biggest _____.
talent, weakness
persona, alias
asset, liability
advantage, downfall
True or False: It’s easier to measure the results of a traditional marketing campaign than a digital marketing campaign.
True
False
