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WorksheetsMarketing Test Review
Total questions: 25
Worksheet time: 13mins
Which of the following are rational buying needs?
Pride
Love
Safety
Desire
Which of the following are emotional buying needs?
Emulation
Utility
Productivity
Durability
A teen is most likely going to purchase…
An educational video game
A competitive video game
A book
A Spongebob toy
Which generation is more likely to purchase online?
Baby Boomers
Gen X
Millennials
Greatest Generation
What motivates a customer? Choose all that apply
Characteristics
Business motives
Behaviors
Place
Taxes
What is the convenience product classification type?
Easy to find and buy
Items that cost more and are purchased occasionally
Unique items that consumers spend a lot of time looking for
Items that people don’t plan on wanting or needing
What is the shopping product classification type?
Items that people don’t plan on wanting or needing
Items that cost more and are purchased occasionally
Unique items that consumers spend a lot of time looking for
Easy to find and buy
What is the specialty product classification type?
Items that cost more and are purchased occasionally
Easy to find and buy
Items that people don’t plan on wanting or needing
Unique items that consumers spend a lot of time looking for
What is the unsought product classification type?
Unique items that consumers spend a lot of time looking for
Items that people don’t plan on wanting or needing
Easy to find and buy
Items that cost more and are purchased occasionally
What is E-Commerce?
Uses Social media networks to promote and sell products and services
Allows companies to buy and sell products over the internet
The use of mobile technology to sell products and services
Going in person to purchase a product or service
What is S-Commerce?
Allows companies to buy and sell products over the internet
Going in person to purchase a product or service
The use of mobile technology to sell products and services
Uses social media networks to promote and sell products and services
What is Mobile Commerce?
Going in person to purchase a product or service
Allows companies to buy and sell products over the internet
The use of mobile technology to sell products and services
Uses social media networks to promote and sell products and services
Which of the following is an advantage of mass marketing?
You can focus on one core product
Competitors may target specific groups and meet specific needs better than you
You might end up wasting your money
It can become more challenging the more informed potential customers become.
Which of the following is a disadvantage of mass marketing?
You might end up wasting your money
You can focus on one core product
You can spend your promotional dollars broadcasting to everyone
There is no need to target any specific group of people
Which of the following companies competes with Nike?
Baja Fresh
Netflix
Hulu
Adidas
Which of the following companies competes with Chipotle?
Moe’s southwest grill
HBO MAX
Toyota
Honda
Which of the following companies competes with Ford?
Netflix
KIA
Hulu
Puma
Which of the following companies competes with Disney+?
Salsarita’s
Hyundai
Paramount+
Under Armour
Competition is….
Staying the same
Decreasing
Increasing
What is competition?
What is the Demographic Market Segment?
Groups based on geographic location
Groups based on physical and social characteristics
Groups based on lifestyle, interests, personalities, value
Groups based on attitudes and knowledge of your brand
What is the Geographic Market Segment?
Groups based on geographic location
Groups based on physical and social characteristics
Groups based on lifestyle, interests, personalities, values
Groups based on attitudes and knowledge of your brand
What is the Behavioral Market Segment?
Groups based on geographic location
Groups based on physical and social characteristics
Groups based on lifestyle, interests, personalities, values
Groups based on attitudes and knowledge of your brand
What is the Psychographic Market Segment
Groups based on geographic location
Groups based on physical and social characteristics
Groups based on lifestyle, interests, personalities, values
Groups based on attitudes and knowledge of your brand
You would have a better time selling snow shovels in…
Texas
Florida
California
Alaska
Who is most likely to purchase art supplies?
An artist
A bartender
A police officer
An electrician
