Wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

Digital Marketing Fun

Total questions: 21

Worksheet time: 11mins

Name
Class
Date
1.

In email marketing, what is "hard bounce"?

a)

Deflection, event where an object collides against a plane surface, in a hard way.

b)

Failed delivery of email due to an undeviating

reason like a non-existent address

c)

ailed delivery of email due to a deviating reason like an

overloaded inbox

d)

2000 film starring Gwyneth Paltrow and Ben Affleck

2.

SEO is the acronym for?

a)

Site Efficiency Optmisation

b)

Site Engine Optimisation

c)

Search Engine Optimisation

d)

Search Engine Original

3.

E marketing is Cheaper than Traditional Marketing

a)

False

b)

True

4.

___________is the process of promoting some products of certain brands and earning your commission out of every sale.

a)

Email Marketing

b)

Article Marketing

c)

Blog Marketing

d)

Affiliate Marketing

5.

The amount of money paid every time someone clicks on an advertisement is called?

a)

RTB

b)

CPE

c)

CPC

d)

CPM

6.

What is the most popular social media platform?

a)

TikTok

b)

Instagram

c)

Facebook

d)

Snapchat

7.

What percentage of consumers regularly or occasionally go online to conduct research before making an in-store purchase?

a)

40%

b)

25%

c)

75%

d)

None of the above

8.

..................... are people who have a big social media following.

a)

Borrowers

b)

Investors

c)

Influencers

d)

Bankers

9.

Demographic of people most likely to be interested in your product or service.

a)

Brand awareness

b)

marketing

c)

market segmentation

d)

target market/audience

10.

Social media sites started appearing in these years:

a)

1997-1999

b)

2005-2007

c)

2003-2004

11.

What is the average consumer's attention span?

a)

10 seconds

b)

15 seconds

c)

3 seconds

d)

8 seconds

12.

Emails sent on what day of the week receive a higher open and click rate?

a)

Monday

b)

Friday

c)

Saturday

d)

Wednesday

13.

What is the average time that internet users aged 16-64 spend using social media?

a)

30 minutes

b)

4 hours

c)

2 hours

d)

1 hour

14.

Which is the fast GROWING platform?

a)

TikTok

b)

Instagram

c)

Snapchat

d)

Facebook

15.

Post shared on weekends get more interaction than those posted on weekdays

a)

True

b)

False

16.

How many social media users are there worldwide?

a)

1 million

b)

1 billion

c)

1.5 million

d)

1.5 billion

17.

The 4Ps of marketing as defined by Philip Kottler are:

a)

Price, Product, Place, and Promotion

b)

Price, Performance, Place, and Promotion

c)

Price, Product, Place, and Positioning

d)

PR, Product, Place, and Person

18.

Which one of the following terms describes a significant word or phrase used to find information when searching online?

a)

Keyword

b)

Hashtag

c)

SERP

d)

SEO

19.

A symbol used on most social media platforms (i.e. facebook, Instagram and twitter) to create a topic reference. This is particularly useful for a promotion.

a)

Hushtag

b)

Hashtag

c)

Ashtag

20.

An overlay box that appears in front of a web page.

a)

Popup

b)

Screenshot

c)

Cookie

d)

Domain

21.

When a person finds

one of your pages through a

online search query, and clicks

on this unpaid search result,

that is considered

a)

Organic Traffic

b)

Pageview

c)

Plugin

d)

Referral Traffic