WorksheetsDigital Marketing Fun
Total questions: 21
Worksheet time: 11mins
In email marketing, what is "hard bounce"?
Deflection, event where an object collides against a plane surface, in a hard way.
Failed delivery of email due to an undeviating
reason like a non-existent address
ailed delivery of email due to a deviating reason like an
overloaded inbox
2000 film starring Gwyneth Paltrow and Ben Affleck
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
E marketing is Cheaper than Traditional Marketing
False
True
___________is the process of promoting some products of certain brands and earning your commission out of every sale.
Email Marketing
Article Marketing
Blog Marketing
Affiliate Marketing
The amount of money paid every time someone clicks on an advertisement is called?
RTB
CPE
CPC
CPM
What is the most popular social media platform?
TikTok
Snapchat
What percentage of consumers regularly or occasionally go online to conduct research before making an in-store purchase?
40%
25%
75%
None of the above
..................... are people who have a big social media following.
Borrowers
Investors
Influencers
Bankers
Demographic of people most likely to be interested in your product or service.
Brand awareness
marketing
market segmentation
target market/audience
Social media sites started appearing in these years:
1997-1999
2005-2007
2003-2004
What is the average consumer's attention span?
10 seconds
15 seconds
3 seconds
8 seconds
Emails sent on what day of the week receive a higher open and click rate?
Monday
Friday
Saturday
Wednesday
What is the average time that internet users aged 16-64 spend using social media?
30 minutes
4 hours
2 hours
1 hour
Which is the fast GROWING platform?
TikTok
Snapchat
Post shared on weekends get more interaction than those posted on weekdays
True
False
How many social media users are there worldwide?
1 million
1 billion
1.5 million
1.5 billion
The 4Ps of marketing as defined by Philip Kottler are:
Price, Product, Place, and Promotion
Price, Performance, Place, and Promotion
Price, Product, Place, and Positioning
PR, Product, Place, and Person
Which one of the following terms describes a significant word or phrase used to find information when searching online?
Keyword
Hashtag
SERP
SEO
A symbol used on most social media platforms (i.e. facebook, Instagram and twitter) to create a topic reference. This is particularly useful for a promotion.
Hushtag
Hashtag
Ashtag
An overlay box that appears in front of a web page.
Popup
Screenshot
Cookie
Domain
When a person finds
one of your pages through a
online search query, and clicks
on this unpaid search result,
that is considered
Organic Traffic
Pageview
Plugin
Referral Traffic
