WorksheetsTADL
Total questions: 30
Worksheet time: 23mins
(a) comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business, and other purposes not related to the exercise of an activity remunerated from within the place visited.
How many sectors are there in tourism industry?
4
5
6
7
What sectors are there in tourism industry?
Public sector tourism
Transport
Accommodation and catering
Tourist attractions
Tour operators
Retail (travel agents and online)
(a) can be cities, towns, natural regions, or even whole countries.
people entering the country from abroad to take holidays
Inbound tourism
Outbound tourism
Domestic tourism
people leaving their country to take holidays
Inbound tourism
Outbound tourism
Domestic tourism
people taking holidays in their own country
Inbound tourism
Outbound tourism
Domestic tourism
(a) bring together transport, transfers, accommodation, meals, attractions, and other services to make a package holiday.
This is the same as a package tour and the names reflect the fact that for a fixed price the customer buys all of the main components of their holiday.
(a)
Advantages of package holiday
They are cheaper than if you buy each component separately
Customers know how much their holiday will cost before leaving home
Customers do not have to spend time buying each component separately
The standard of the transport, accommodation and services has been checked by professionals
There will a representative at the destination
package holiday = ____
package tour
inclusive tour
How many types of tour operators are there?
4
5
6
7
What are the tour operators?
Mass market tour operators
Domestic tour operators
Inbound tour operators
Specialist tour operators
____ is often not dependent on tourism services like accommodation
Leisure tourism
Visiting friends and relatives (VFR)
Business tourism
The main reason for travelling of business tourism is work, not pleasure
Leisure tourism
Visiting friends and relatives (VFR)
Business tourism
(a) are retailers; they sell tourism products to the public in a shop
What are typical products which travel agents sell?
Package holidays
air, train, and coach tickets
traveller’s cheques
insurance
How many stages are there in the sale process?
4
5
6
7
Sale process:
1. raising awareness
2. establishing rapport
3. investigating needs
4. presenting products
5. closing the sale
6. after-sales service
How many main types of transport are there in tourism?
surface (land) transport: train, coach, bus,...
water-borne transport: cruise ship, ferry, yacht,...
air transport: jet aircraft, light aircraft, helicopter,...
How many main types of accommodation are there in tourism?
Service accommodation: hotels, motels, guest houses, bed and breakfast
Self - catering accommodation: apartments, campsites, caravans, motorhomes, villas
Its purpose is to ensure that the right product is created and made available to the right people
(a)
How many steps are there in the marketing process?
4
5
6
7
Marketing process:
identification of the customer’s needs/wants
development of suitable products and services
promotion of the products and services
monitoring and evaluation
How many types of promotional techniques are there in tourism?
4
5
6
7
Adverts on TV, the radio, in magazines, and newspapers, on the Internet,..
(a)
Sending letters or emails to people whose addresses a company has on its database. Direct mailing means you only contact the people most likely to buy your product.
(a)
This is vital to the success of a travel agency, and is the sale through talking face-to-face with the customer.
(a)
Paying travel journalists to use one of your products and then write about it; making sure that all of the staff of a company that come into direct contact with the public project a good image of the company.
(a)
A range of activities (discounts, competitions, brochures, exhibitions, free gifts, price cuts) all designed to stimulate short-term demand for a product.
(a)
