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SPORTS MARKETING - CHAPTER 8 TEST

Total questions: 25

Worksheet time: 14mins

Name
Class
Date
1.

_______ is the study of how goods and services are produced/distributed, and consumed

a)

Business

b)

Economics

c)

Marketing

d)

Supply Chain Management

2.

___________ is the relationship between the quantity of a product that consumers are willing and able to purchase and the price

a)

Demand

b)

Equilibrium

c)

Supply

d)

Pricing

3.

_____________ is the relationship between the quantity of a product the producers are willing and able to provide and the price

a)

Demand

b)

Equilibrium

c)

Supply

d)

Pricing

4.

_____________ are the ups and downs of the economy.

a)

Business Cycle

b)

Recession

c)

Recovery

d)

Trends

5.

_____________ is the economic practice where consumers and business make their own decisions in regards to purchases and production

a)

Closed Enterprise System

b)

Free Enterprise System

c)

Marketing

d)

Pricing

6.

During a ________________ consumers cut spending because it is difficult for them to afford multiple events

a)

Business Cycle

b)

Recession

c)

Recovery

d)

Pricing Period

7.

During the __________ phase of the business cycle, demand and production increase.

a)

Business Cycle

b)

Recession

c)

Recovery

d)

Pricing Period

8.

________ is the amount customers pay for products/services

a)

Cash

b)

Credit

c)

Price

d)

Promotion

9.

________ is the amount customers pay for products/services

a)

Cash

b)

Credit

c)

Price

d)

Promotion

10.

Salespeople use the ________ _____ _____________ practice when a product is advertised for a lower price but is out of stock so they sell a higher

a)

Bait and Switch

b)

Price discrimination

c)

Price fixing

d)

Trade-in allowance

11.

The _________ ___________ are all costs associated with running a business in addition to the cost of merchandise.

a)

Income statement

b)

Markup pricing

c)

Operating Expenses

d)

Price model

12.

Which pricing policy allows all customers pay the same price for a product ?

a)

Flexible pricing policy

b)

Geographic pricing

c)

One-price policy

d)

Tiered pricing

13.

Which pricing policy allows customers to negotiate within a price range?

a)

Flexible pricing policy

b)

Geographic pricing

c)

One-price policy

d)

Tiered pricing

14.

Which pricing policy creates multiple prices based on location?

a)

Flexible pricing policy

b)

Geographic pricing

c)

One-price policy

d)

Tiered pricing

15.

Which pricing strategy involves a retailer charging low prices due to buying in bulk from supplier?

a)

Prestige Pricing

b)

Psychological Pricing

c)

Trade-In Allowances

d)

Volume Pricing

16.

Which pricing strategy entails retailers charge higher than average prices for merchandise and target customers who seeking status and high quality?

a)

Prestige Pricing

b)

Psychological Pricing

c)

Trade-In Allowances

d)

Volume Pricing

17.

Which one of the following is NOT a way that the government regulates pricing?

a)

Antitrust Laws

b)

Consumer Protection Laws

c)

Issuing Bonds

d)

Taxation

18.
Local stores sell a particular pair of sneakers for $80. A picture of a basketball star Lebron James wearing these sneakers appears in all the local Ohio newspapers. The next day, sales for sneakers start to rise.
What is likely to happen to the price of the sneakers over the next several weeks?
a)
People will refuse to buy these sneakers.
b)
The price for the sneakers will not change.
c)
The price will fall as people learn Lebron James wears them.
d)
The price of the sneakers will rise as more people want similar sneakers.
19.
Read the following situation to determine what the outcome would be:

A new type of television set uses 3-D images. many stores will have large quantities of the older style televisions. What will happen to the price of these older televisions? 
a)
The price will remain the same.
b)
The price will rise.
c)
The price will fall.
20.
A new video game has just been released before the winter holiday season, when may families buy gifts. This is a video game that many children want. Many parents buy this video game system for their children. The price throughout December is $249.

What is most likely to happen to the price for this video game in January, when the most popular gift buying season is over?
a)
The price will go up for the new year then fall.
b)
Sellers will lower their prices when the demand for the video game slows.  
c)
The price for the video game will remain at $249.
d)
The price will rise since since the games manufacturer will refuse to produce anymore.
21.

The business cycle is made up of how many phases?

a)

5

b)

4

c)

3

d)

2

22.

Which of the following is a peak?

a)

A

b)

B

c)

C

d)

D

23.

Which of the following is a recession, or contraction?

a)

A

b)

B

c)

C

d)

D

24.

Which of the following is a trough?

a)

A

b)

B

c)

C

d)

D

25.

Which of the following is an expansion, or recovery?

a)

A

b)

B

c)

C

d)

D