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WorksheetsMarketing 5.0 Minor
Total questions: 35
Worksheet time: 35mins
The production-oriented businesses concentrate on
High production efficiency, Low costs, and Mass distribution
Low production efficiency, High costs, and Selective distribution
Moderate production efficiency, Moderate costs, Intensive distribution
None of these
Marketing 5.0 is a process that uses NEXT-TECH to
Creating Value
Deliver Value
Communicate Value
All of these
High involvement products require
Limited Decisions
Extensive Decisions
Routiene Decisions
None of these
The group of individuals identified for a particular marketing programme as having the highest likelihood of becoming customers is the
Customer Profile
Target Market
Collaborators
Competitors
How prospective customers will be informed about a company's products, such as the message, media chosen, special offers, and timing of campaigns.
Promotion
Place
Premium
Product
The classification of individuals who comprise a given market into even smaller groups is known as
Targeting
Isolating
Market Segmentation
Positioning
Which of the following claims about positioning strategies is true?
Not every product can be differentiated
All brand differentiation strategies are worthwhile and significant
Positioning results in the successful development of a market-focused value proposition
Positioning strategies must highlight tangible benefits, or they will fail
Unilever Products stocked grocery store shelves across India with its new Fruit & Veggie bars in the fall of 2022. Its Blueberry & Orange bar combines orange juice concentrate and dried berries with a unique combination of butternut squash, carrots, broccoli, and other legumes. According to the category manager for the bar, fruit and vegetables are among the top 10 snack items that consumers desire. This is the first product to combine the health benefits of both ingredients. The fruit and vegetable combination are the product's:
Brand Elements
Positioning
Unique selling proposition
Variety
All-in-One Fridge is a combination microwave, refrigerator, and freezer that is designed for people with limited living area who need to maximize every inch of available space. All-in-One Fridge uses a segmentation strategy based on
User Rate
Family Size
Benefit
Lifestyle
Based on the time and efforts that consumer spends with respect to purchase of Milk, it can be classified under
Shopping Goods
Convenience Goods
Specialty Goods
None of these
What kind of relationship (benefit) is been denoted by "When I buy/ use this brand I am.................."
Functional Benefit
Emotional benefits (hetero-directed)
Emotional benefits (auto-directed)
Social Benefit
What kind of relationship (benefit) is been denoted by "When I buy/use this brand the people I relate to are..................."
Functional Benefit
Emotional benefits (hetero-directed)
Emotional benefits (auto-directed)
Social Benefit
Which brand could fall under Authority Brand?
Loropiana
Hermes
Dior
MK
Which brand could fall under Iconic Brand?
Hermes
LV
Gucci
All of These
Which of the below falls under brand elements:
Logo
Slogans
Spokespeople
All of These
What are the brands of luxury watches that you know? Immediate answers like Rolex, Cartier, - will give what is called the......................?
Aided awareness
Brand Recognition
Top of the mind awareness
None of These
What does Ferrari rearing horse represents?
An expression of indomitable vitality
For speed and energy
For toughness and intelligence
None of These
Ralph Lauren getting in ralph Lauren fragrances is an example of
Line Extension
Brand extension
Multibrand
Diversification
Dressing style of Hermes could be classified as
Avanguard
Modern
Characterised
Traditional/classic modern
Brand Identity is at receiver side and Brand image is at sender side.
True
False
None of These
Insufficient Information
What are the Primary Goals of Sustainability?
The end of poverty and hunger
Better standards of education and healthcare - particularly as it pertains to water quality and better sanitation
To achieve gender equality
All of These
The 21st-century notion of sustainable growth places a greater emphasis on
Economic Progress
Social Progress
Protection of the Environment
All of These
What is the definition of sustainable development?
The growth that satisfies current demands without jeopardising future generations’ ability to fulfil their own needs.
Conserve mineral wealth and explore alternative energy sources while decreasing pollution and environmental impact.
It is the process of creating land and building projects in such a way that they have a lower environmental effect by enabling them to produce fuel-efficient self-sufficiency patterns.
All of These
What is NOT a sustainable practice:
Recycling
Reducing
Reusing
Buying
Which of the following options is not included in the sustainable development parameters?
Gender inequality and diversity
Intergenerational and intragenerational equity
Growing annually
None of These
A field of technology that deals with a combination of real world and the data generated from computer.
ML
AI
IoT
AR
AR is interactive in real-time
True
False
Technologies that completely involve a user inside a synthetic environment.
AR
VR
AI
ML
A type of VR environment in which subjects are visually isolated from the real environment.
Immersive
Semi Immersive
Non Immersive
Augmented
What is Artificial Intelligence?
Artificial Intelligence is a field that aims to make humans more intelligent
Artificial Intelligence is a field that aims to improve the security
Artificial Intelligence is a field that aims to develop intelligent machines
Artificial Intelligence is a field that aims to mine the data
What is the goal of Artificial Intelligence?
To solve artificial problems
To extract scientific causes
To explain various sorts of intelligence
To solve real-world problems
Which of the following is an advantage of artificial intelligence?
Reduces the time taken to solve the problem
Helps in providing security
Have the ability to think hence makes the work easier
All of These
What is IoT?
network of physical objects embedded with sensors
network of virtual objects
network of objects in the ring structure
network of sensors
Which of the following is false about IoT devices?
IoT devices use the internet for collecting and sharing data
IoT devices need microcontrollers
IoT devices use wireless technology
IoT devices are completely safe
Which of the following is not an IoT platform?
Amazon Web Services
Microsoft Azure
Salesforce
Flipkart
