NEW
Font size
WorksheetsCustomer journey VR Metaverse Data
Total questions: 28
Worksheet time: 14mins
What is produced from every digital interaction that customers have with our business?
Data
Value
Revenue
All of answers
What has been the main factor behind companies rethinking traditional marketing models and personalisation approaches?
The growing number of competitor brands
An increasingly complex customer journey
Increased technological costs
Decreased usage of digital devices and platforms
Digital transformation requires that you think differently about...?
Data
Competition
Creating value
All of answers
Which of the following is a typical example of a digital transformation strategy?
Decreasing the number of touch-points available to customers
Personalising the product or service for individual users
Maintaining your original business model and focus
All of answers
What will around half of all retail consumers do before buying a product online?
Consult the product's manufacturer
Browse online reviews for that product
Request a demo of the product
All of answers
On the traditional view of the consumer journey, using branded search terms is often indicative of which "stage" or mindset?
Awareness
Intent
Advocacy
Conversion
Many 'recommendation engines' can now offer recommendations to users in real time, but what types of customer data do they take into account, in particular?
Browsing history and ISP data
Preference and intent
Status and taste
Mindset and location
High bounce rates have negative consequences for both revenue and SEO. This problem will be visible through your anlytics tools. What does 'bounce rate" mean?
The frequency of issues caused by high rates of traffic on certain pages
The loading speed of different pages on your site
The amount of your customers leaving you for your competitors' products or services
The proportion of users arriving at your site but leave without making a second click
For product pages in particular, you should try to include the primary keyword (as well as any keywords related to features or benefits) in the title tag and where else?
In filenames
In the page URL
In the page copy
All of the answers
What is the best source of information available to you for the tracking and understanding the behavior of visitors to your site?
Search engine analytics tools
Geo-location data
User comments and feedback
Social media monitoring
Which popular on-demand video streaming service has an app for watching all your favourite shows and movies?
What does AR stand for ?
Always Right
Another Reality
Augmented Reality
Artificial Robots
Which definition best fits "Augmented Reality"?
Technology that turns physical objects into digital objects
Technology that overlays digital information on top of real world items
Technology that puts users in a new digital environment
Technology that can achieve a human-level understanding of images
In the future, VR will have an impact on the areas such as: military applications, education, fashion, sport and media.
Yes
No
AR users do not need to wear a headset or a head-mounted display.
YES
NO
What is this?
AR
AI
VR
MR
what is this?
AR
VR
MR
AI
True or false : VR is used in some classrooms
True
False
can people get very emotional when using VR?
yes
no
What company renamed itself as Meta?
Apple
Microsoft
Tesla
Which two concepts make up the term "Metaverse"?
Mega + first
Beta + Universe
Meta + first
Meta + Universe
What is the main idea of Metaverse?
It is virtual worlds that blend together.
It is a physical world.
It is the real universe that contains the Earth and the Moon.
It is the past version of the internet.
which one of these games is an example of a metaverse
Fortnite
Fifa
rocket league
What does the metaverse consist of
Augmented Reality
Virtual Reality
Blockchain
All of the above
What is the most expensive property sold in the meta verse so far
80,000 USD
2,200,000 USD
4,300,000 USD
23,500,000 USD
What are the immediate consequences of The Metaverse?
People will be able to create their own avatars and interact with each others
People will be able to ‘visit’ distant locations in The Metaverse
Companies will have more space for advertising
All the above
We can do the following in metaverse, EXCEPT ....
playing games
shopping
socializing
meeting friends physically
