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WorksheetsAnalyzing Consumer Markets
Total questions: 16
Worksheet time: 8mins
Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is _____.
what consumers buy
how and how much they buy
why they buy
when they buy
_____ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.
Motivation
Learning
Perception
Self-actualization
People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information is called _____.
selective distortion
cognitive dissonance
selective attention
cognitive inertia
People tend to interpret new information in a way that will support what they already believe. This is called _____.
selective retention
selective distortion
cognitive dissonance
selective attention
_____ means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands.
Selective retention
Selective attention
Selective distortion
Cognitive dissonance
When an individual alters information to make it consistent with their personal feelings or beliefs, they are using:
perception
selective distortion
selective exposure
cognitive dissonance
selective retention
Need triggered by an advertisement on TV is a type of
External Stimuli
Internal Stimuli
The consumer market is made up of which of the following?
individuals and households who acquire goods or services for personal consumption
household that purchase goods or services for business consumption
business that purchase goods and services
none of the above
Servientrega offers its customers fast and reliable package delivery. When their customers weigh these benefits against the monetary cost of using their services, they are acting upon:
customer lifetime value
production-oriented mission
brand loyalty
customer perceived value
--------is never simple, yet understanding it is the essential task of marketing management
problem recognition
purchase decision
evaluate of alternative
consumer buying behavior
Most large companies research ________ buying decisions to find out what they buy, where they buy, how and how much they buy, when they buy, and why they buy
market
consumer
group
social
In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?
channel
economic & political
technological
cultural
People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information to which he or she is exposed is called ________.
selective retention
selective distortion
selective attitude
selective attention
selective perception
Marketing stimuli include which of the following?
economic stimuli
price stimuli
technological stimuli
social stimuli
In its advertising, an automobile company emphasizes the fuel economy, safety rating, and resale value of its car. The company is trying to appeal to which of the following consumer motivation?
Conformance motivation
Hedonic motivation
Utilitarian motivation
Performance motivation
Which of the following depends on the product’s perceived performance relative to a buyer’s expectations?
Customer-generated marketing
Customer-managed relationships
Customer-perceived value
Customer satisfaction
