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WorksheetsBasic Marketing practice chapter1234
Total questions: 12
Worksheet time: 9mins
________ are created when the buying power backs a person’s want.
needs
wants
demands
request
There are ______ stages in Maslow Hierarchy of needs.
three
four
five
six
Love and sense of belonging is the example of _________.
self-actualization
social needs
physiological needs
self-esteem
A good mission statements has below characteristics, EXCEPT:
scope
motivating
policy
wide
Based on BCG Growth Matrix, if the market growth rate is high, and the relative market share low, it shows that, the company performance is at _________ quadrant.
stars
question marks
cash cow
dogs
When the company’s performance is cash cow, the best suggested action taken for the company is to __________.
build
hold
harvest
divest
SWOT analysis is explaining about __________.
strength, weakness, opportunity and threat
social, weakness, organization and telecommunication
strength, wellness, opportunity and telecommunication
social, wellness, opportunity and task
A person who control the information flow in relation to purchase is called __________.
user
decider
influencer
gatekeepers
If perceived performance is lower than buyer expectation, it will creates _________.
dissatisfied buyer
satisfied buyer
delighted buyer
neutral buyer
Straight rebuy is __________.
a product that new developed by the manufacturer
a product that purchased regularly in a continuous manner
a product that had been purchased before, but has some improvement
a product that purchased directly from the manufacturer without involving intermediaries
It is important for the seller to know whether the buyer is satisfied or not with the product sold because _________.
to enable repurchase in the future
to reduce the production cost
to encourage employee's loyalty
to encourage a fair competition with rivalry
Which of the followings are the examples of the product that classified under habitual buying behavior?
cars and laptop
sofa and kitchen cabinet
snack food and drinks
perfume and handbags
