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THM Quiz 1

Total questions: 10

Worksheet time: 3mins

Name
Class
Date
1.

Successful hospitality marketing is highly dependent on the entire travel industry.

a)

True

b)

False

2.

The initiatives of marketing should have to highlight the value of memories.

a)

True

b)

False

3.

It refers to the location where the customer buys the collection of services.

a)

Process

b)

Place

c)

Product

d)

Promotion

4.

It refers to the services a company wishes to sell

a)

Process

b)

Place

c)

Product

d)

Promotion

5.

It refers to the procedures, mechanisms, and flow of activities that occur when the customer and the business interact with each other.

a)

Process

b)

Pricing

c)

Physical Evidence

d)

Product

6.

The tourism and hospitality industries are difficult industries to succeed in.

a)

True

b)

False

7.

The tourism and hospitality industries can deliver quality service without investing in good employees.

a)

True

b)

False

8.

This concept can work on an assumption that consumers prefer a product that is inexpensive and widely available.

a)

Product Concept

b)

Production Concept

c)

Selling Concept

d)

Marketing Concept

9.

The main focus of this concept is to make money.

a)

Product Concept

b)

Production Concept

c)

Selling Concept

d)

Marketing Concept

10.

This concept focuses on society's well-being.

a)

Selling Concept

b)

Product Concept

c)

Societal Marketing Concept

d)

Holistic Concept