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Module 2 Consumer Behaviour

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

First stage in the basic model of Consumer Decision Making is ______

a)

Purchase

b)

Information Search

c)

Need

d)

Evaluation of alternatives

2.

The customer or consumer is __________when actual performance exceeds the expected performance of the product.

a)

Happy

b)

Satisfied

c)

Dissatisfied

d)

Delighted

3.

Parents buy toys or gifts for their children. This act is considered as _______ in the buying process.

a)

Buyer

b)

Decider

c)

Maintainer

d)

All of the above

4.

_____________is displayed by a person while buying milk.

a)

Selective Buying Behaviour

b)

Routinized buying behaviour

c)

Extnsive buying behaviour

d)

Credence buying behaviour

5.

Cost of developing new customers is always much ___ than retaining an existing customer?

a)

Lower

b)

Higher

c)

Encouraging

d)

Discouraging

6.

___ publicity by a satisfied customer is the most effective and cheapest way to increase the business.

a)

Media

b)

Print Media

c)

Radio

d)

Word-of-Mouth

7.

These are not the demographic variables.

a)

Company

b)

Age

c)

Marital Status

d)

Occupation

8.

___ is a set of actions. Often thought to have symbolic value. The performance of which is usually by a religion or by the traditions of a community.

a)

Myths

b)

Norms

c)

Values

d)

Rituals

9.

___ carries pictures are his/her mind regarding the meaning of different kinds of stimuli.

a)

Halo effect

b)

Appearance

c)

Stereotypes

d)

Perception

10.

Classical auditioning demonstrated by.

a)

Ivan Pavlov

b)

Henry

c)

Kotler

d)

Yoder

11.

What image you are seeing in the Picture

a)

Young Women

b)

Old Lady

c)

Porcupine

d)

Both Young & Old Lady

12.

How many Faces are there in the image

a)

4

b)

3

c)

2

d)

1

13.

________ portrays the "whole person" interacting with his or her environment.

a)

Attitude

b)

Personality

c)

Lifestyle

d)

Selfconcept

14.

At the top of Maslow's hierarchy of needs (shown as a pyramid in the text) are

________ needs.

a)

Esteem

b)

Self-actualization

c)

Social

d)

Safety

15.

________________ is one of the most basic influences on an individual’s needs, wants, and behavior

a)

Brand

b)

Culture

c)

Product

d)

Price