WorksheetsModule 2 Consumer Behaviour
Total questions: 15
Worksheet time: 8mins
First stage in the basic model of Consumer Decision Making is ______
Purchase
Information Search
Need
Evaluation of alternatives
The customer or consumer is __________when actual performance exceeds the expected performance of the product.
Happy
Satisfied
Dissatisfied
Delighted
Parents buy toys or gifts for their children. This act is considered as _______ in the buying process.
Buyer
Decider
Maintainer
All of the above
_____________is displayed by a person while buying milk.
Selective Buying Behaviour
Routinized buying behaviour
Extnsive buying behaviour
Credence buying behaviour
Cost of developing new customers is always much ___ than retaining an existing customer?
Lower
Higher
Encouraging
Discouraging
___ publicity by a satisfied customer is the most effective and cheapest way to increase the business.
Media
Print Media
Radio
Word-of-Mouth
These are not the demographic variables.
Company
Age
Marital Status
Occupation
___ is a set of actions. Often thought to have symbolic value. The performance of which is usually by a religion or by the traditions of a community.
Myths
Norms
Values
Rituals
___ carries pictures are his/her mind regarding the meaning of different kinds of stimuli.
Halo effect
Appearance
Stereotypes
Perception
Classical auditioning demonstrated by.
Ivan Pavlov
Henry
Kotler
Yoder
What image you are seeing in the Picture
Young Women
Old Lady
Porcupine
Both Young & Old Lady
How many Faces are there in the image
4
3
2
1
________ portrays the "whole person" interacting with his or her environment.
Attitude
Personality
Lifestyle
Selfconcept
At the top of Maslow's hierarchy of needs (shown as a pyramid in the text) are
________ needs.
Esteem
Self-actualization
Social
Safety
________________ is one of the most basic influences on an individual’s needs, wants, and behavior
Brand
Culture
Product
Price
