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WorksheetsMinigame Marketing management Code 1
Total questions: 20
Worksheet time: 8mins
Brick & click and Brick and mortar are same concepts
True
False
What statement is not correct?
Marketing can increase revenue
Building and maintaining reputation
Marketing can help control the cost in a company
Effective consumer engagement
Which statement is not correct?
Prospect is an potential customer.
Goods is marketed in market
Market includes all buyers and sellers.
Idea is not marketed in market
Marketspaces is an online market
True
False
MI - one of four components of MIS is an acronym of
Marketing Information
Marketing Inteligence
Marketing Inspection
All are correct
Marketing environment includes
Micro, macro and internal evironment
Technological, Environmental and Legal
Micro and macro evironment
Political, Economic, Social
What thing is not related to Promotion in traditional 4P?
Sale Promotion
Store
Adverstising
Sale Force
What thing is related to PRICE in traditional 4P?
Quality
Packaging
Warranties
Allowance
Which thing is not related to modern marketing management 4P
People
Processes
Physical evidences
Performance
Nonprofit and Governmental Organization is not a market
True
False
Demand is a general need that peole feel missing
True
False
The highest need level in Maslow Hierarchy is
Esteen need
Self-actualization
Social
Safety
How many step of marketing research process
4
6
7
8
What are Secondary data?
are date freshly gathered for a specific purpose or for a
specific research project.
are data that were collected for another purpose and already exist some where.
are data on news papers
All are correct
If the answer shows five levels,
1. Strongly disagree
2. Disagree
3. Neither agree nor disagree
4. Agree
5. Strongly agree
What type of question is this?
Likert Scale
Multiple choice
Yes/ No question
In marketing research, researcher can ask consumer via google meet/ ms team
True
False
What is not a good marketing research?
Creativity report
Scientific research
Unvalue report
ROI is
Return On Interest
Return On Investment
Return On Interesting
Return On Implement
What is the objective of the marketing dashboard?
to assess marketing effects
to disseminate the insights gleaned from these two approaches within the organization
to estimate causal relationships and measure how marketing activity affects outcome
What is available market?
The set of consumers who
profess sufficient level of
interest in a market offer
The consumers who have
interest, income and access
to a particular market offer
The set of consumers who
are buying the company’s
product
The part of qualified
available market the
company decide to pursue.
