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WorksheetsNational 5 Business - Marketing
Total questions: 15
Worksheet time: 8mins
Which of the following is NOT a stage of the product life cycle?
Introduction
Growth
Supply
Decline
Which of the following is NOT a form of market research that a business could use to test if a new product will be successful?
Surveys
Focus Groups
Social Media Analytics
Product design
Which of the following is a way that companies divide their customers into smaller groups based on similar characteristics?
Sharing personal information with other companies
Asking customers to buy more products
Dividing customers into smaller groups based on similarities
Selling products to only one group of customers
Which of the following is NOT an advantage of a business using good packaging for its products?
Increased product appeal
Better protection during shipping
Higher production costs
Improved brand image
Which of the following is a advantage of a business having a strong brand name?
Increased customer loyalty
low profit margins
increased need for advertising
increased competition
What is the primary goal of advertising?
Increase sales
give consumers something to watch on TV
entertain consumers
make consumers aware of a product/service's existence.
Which of the following is NOT a form of technology that supports the effective marketing of products?
Social media platforms
smartphone apps
E-commerce websites
Smoke signals
Which of the following is NOT a factor a business may consider before setting the prices of their products?
Production costs
Consumer demand
Product colour
Competitor prices
What is skimming pricing?
Setting a low price to quickly gain market share
Setting a high price initially and gradually reducing it over time
Setting a price that is competitive with similar products on the market
Setting a price based on the cost of producing the product
Which of the following is NOT a method of distribution?
Road
Air
Sea
Teleportation
Which of these is NOT one of the Marketing Mix (4 Ps)?
Product
Place
Promotion
Profit
When businesses choose a location, what is one of the important factors they consider?
The availability of public transportation in the area
The style and architecture of the building
How close it is to their house
proximity to friends and family
Which of the following is NOT an example of desk research?
Conducting an online survey to gather customer feedback
Analysing competitors data
Reading government statistics
Compiling existing data from the internet
What is a sales promotion?
A strategy that companies use to increase customer loyalty
A way to lower the price of a product or service
A method that companies use to encourage customers to make a purchase
A method of advertising a product or service
Which of the following is an example of ethical marketing?
Making false claims about the benefits of a product
Using scare tactics to convince customers to buy a product
Using deceptive pricing practices to mislead customers
Providing accurate information about a product's features and benefits.
