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Print Production & Typography -Midterm SP23

Total questions: 64

Worksheet time: 42mins

Name
Class
Date
1.

Two main types of fonts

a)

serif

b)

justified

c)

sans serif

d)

capital

2.

Typography is the art of

a)

design of letters and characters

b)

line spacing

c)

font design

3.
Typeface style that is most readable on printed media.
a)
Serif
b)
Sans Serif
c)
Script
d)
Decorative
4.

Puma's logo uses what type of font?

a)

Serif

b)

Sans Serif

c)

Script

5.

This font is

a)

Serif

b)

Sans serif

c)

Script

d)

Ornamental

6.

The length of the line of type

a)

line length

b)

point size

c)

font

d)

line spacing

7.
Typeface family with a formal, handwritten appearance.
a)
Serif
b)
Sans Serif
c)
Script
d)
Decorative
8.

These are examples of:

a)

Symbols

b)

Logos

9.

Fonts that have a tear drop form at the edges

a)

alignment

b)

justified

c)

sans serif

d)

serif

10.
Serif or Sans Serif?
a)
Serif
b)
Sans Serif
11.

What type of font is this?

a)

Serif

b)

Sanserif

c)

Script

d)

Decorative/ornamental

12.

You should always try to use at least 2 fonts from different categories on everything you publish.

a)

True

b)

False

13.

What typography character is being demonstrated in the picture example?

a)

Leading

b)

Baseline

c)

Kerning

d)

Tracking

14.
Sans Serif means no feet in Latin.
a)
True
b)
False
15.

The space between the lines of text or Paragraphs

-Example-

This First line is separated from

the second line.

a)

X Height

b)

Baselines

c)

Kerning

d)

Leading

16.
Typeface style that is "without" little bars.
a)
Serif
b)
Sans Serif
c)
Script
d)
Decorative
17.

Designers use typography to communicate what to an audience.

a)

Serif

b)

client's message

c)

Baseline

d)

Descenders

18.

Good typography does what to the meaning of the text

a)

diminishes it

b)

over powers it

c)

reinforces it

d)

deletes it

19.

What is kerning?

a)

The horizontal measurement of a letter.

b)

The imaginary line which fonts rest upon.

c)

A typography term that refers to the space between lines of type.

d)

The process of moving characters in a font closer together or further apart.

20.

Replicating design elements in a work is the use of ________.

a)

repetition

b)

emphasis

c)

contrast

d)

alignment

21.

Sony's logo is what kind of font?

a)

Serif

b)

Sans Serif

c)

Script

22.

What type of font is this?

a)

Serif

b)

Sans Serif

c)

Decorative

d)

Script

23.
Serif or Sans Serif?
a)
Serif
b)
Sans Serif
24.

What is the difference between serif and sans serif fonts?

a)

Serif is usually used on digital screens.

b)

Serif has decorative tag (feet).

c)

Sans serif is a formal cursive lettering.

d)

Sans serif has decorative tag (feet).

25.

You should use a font from the script category when you are ________.

a)

creating formal invitations

b)

publishing a book

c)

creating a caution sign

d)

writing paragraphs in a newsletter

26.

The typeface (font style) used for this questions is ___________.

a)

serif

b)

sans serif

c)

script

d)

ornamental

27.
What type face style does this logo use?
a)
Serif
b)
Sans Serif
c)
Script
d)
Decorative
28.

A good time to use decorative fonts is to gain ____________.

a)

readability

b)

good flow of text

c)

attention

d)

serious warnings signs produced

29.

The font itself can send a certain message to the viewer.

a)

True

b)

False

30.

The space located between an entire word.

(E x a m p l e)

a)

X Height

b)

Tracking

c)

Kerning

d)

Leading

31.
What type face style does this logo use?
a)
Serif
b)
Sans Serif
c)
Script
d)
Decorative
32.
Are these fonts Serif or Sans Serif?
a)
Serif
b)
Sans Serif
33.

The space between lines of text

a)

kerning

b)

leading

c)

tracking

d)

aligning

34.

What type of font is this?

a)

Serif

b)

San Serif

c)

Script

d)

decorative/ornamental

35.
Bad contrast in color can make your text unreadable and your eyes squint
a)
True
b)
False
36.
Which font tends to work better as body text in printed materials, such as textbooks, newspapers and novels?
a)
Serif
b)
Sans Serif
37.
Select the correct order of visual hierarchy:
a)
Level 1: body text
Level 2: subheadings
Level 3: headings
b)
Level 1: headings
Level 2: subheadings
Level 3: body text
c)
Level 1: subheadings
Level 2: headings
Level 3: body text
38.

There are some fonts that are considered outdated and unprofessional.

a)

True

b)

False

39.

In art, typography is

a)

defining different types of art.

b)

the art of lettering.

c)

sea levels on a map.

d)

Hand lettering

40.

Identify the name of the

Typography Type Number 4

a)

Baseline

b)

Kerning

c)

Leading

d)

Tracking

41.

Web design is made up of how much typography

a)

10%

b)

80%

c)

25%

d)

95%

42.
What is the purpose of white space?
a)

To make the composition look bright

b)

To define and separate different sections

c)

To make the composition look empty

d)

To provide less information

43.
Serif or Sans Serif?
a)
Serif
b)
Sans Serif
44.

A serif font

a)

is very fancy and hard to read.

b)

has small lines or "arms and legs" at the beginning and end of the letters.

c)

does NOT have small lines or "arms and legs."

d)

looks like cursive letters.

45.

The best typeface to use for paragraphs in a book is _________.

a)

serif

b)

sans serif

c)

script

d)

ornamental

46.

Which typography character format is being demonstrated in the picture example?

a)

Leading

b)

Baseline

c)

Kerning

d)

Tracking

47.
Serif fonts do not have feet at the ends of the letters.
a)
True
b)
False
48.

Borrowing someone else’s work ______ permission, you are Plagiarizing.

a)

with

b)

without

49.
What is contrast?
a)
When one item is different from another
b)
When two colors are the same
c)
When a composition has negative space
d)
The foundation of a work
50.

Which common font type, considered more clean an modern, LACKS the extra stroke on each character?

a)

Serif

b)

Sans Serif

c)

Display

d)

Survey

51.

Which common font type, known for being used in traditional projects, has little strokes or 'tails' at the ends of each character?

a)

Serif

b)

Sans Serif

c)

Display

d)

Survey

52.

Fonts have their own language and can thus convey any number of messages. They can come across as casual, neutral, exotic or graphic. This is why it is important to _______ _______ _______ _______ and choose a font that fits.

a)

think about your message

b)

remember the mighty Titans

c)

think about your meals

d)

describe the project points

53.

What are some reasons for avoiding certain fonts?

a)

extra baggage

b)

outdated

c)

overused

d)

too new

e)

not tested

54.

Which of the following should we consider when selecting fonts to use in a work?

a)

Less is more

b)

Opposites attract

c)

Go wild

d)

There are no rules

55.
Select the correct order of visual hierarchy:
a)
Level 1: body text
Level 2: subheadings
Level 3: headings
b)
Level 1: headings
Level 2: subheadings
Level 3: body text
c)
Level 1: subheadings
Level 2: headings
Level 3: body text
56.

What should be appropriately cropped, sized, and should look amazing in your print ad?

a)

logo

b)

illustration

c)

slogan

d)

headline

57.

A short group of words that appear consistently with the products they try to sell is called:

a)

headline

b)

slogan

c)

body copy

d)

logo

58.

What part of a print ad should be 4-6 sentences, minimum?

a)

headline

b)

logo

c)

slogan

d)

body copy

59.

The red arrow is pointing to what?

a)

logo

b)

headline

c)

slogan

d)

illustration

60.

The yellow arrow is pointing to what?

a)

the logo

b)

the slogan

c)

the headline

d)

the illustration

61.

The red arrow is pointing to what part of an ad?

a)

logo

b)

body copy

c)

headline

d)

illustration

62.

This is used to show the name of a publication

a)

Flasher

b)

Cover Line

c)

Masthead

d)

Subheading

63.

The Main Cover Line shows the most important part of the magazine

a)

True

b)

False

64.

It dominates the page and shows the importance of what the magazine is going top focus on

a)

Flasher

b)

Masthead

c)

Main Cover Line

d)

Main Image

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