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GEM201 - Quiz 3

Total questions: 40

Worksheet time: 1hrs 21mins

Name
Class
Date
1.

KSAs stand for

a)

Keeping Service Alert.

b)

Key Strategic Activities

c)

Knowing Service Actions

d)

Knowledge, Skills, and Abilities

2.

The beliefs by employees that their knowledge, skills, and abilities are sufficient to perform at the desired level is called

a)

empowerment.

b)

expectancy

c)

role beliefs

d)

self-efficacy.

3.

Which of the following is NOT an advantage of a diversified workforce?

a)

It can probably serve a diversified customer population well.

b)

It probably shows that the organization has tapped into all available segments of the labor pool.

c)

It sensitizes managers to the needs of people from different backgrounds.

d)

It is less expensive than a non-diversified workforce

4.

Succession plans are used to

a)

plan employee careers, including the progression through a number of key positions

b)

plan the next step toward achieving the company's goals

c)

determine where the company wants to go.

d)

help managers find new jobs outside the company

5.

Guestology can be best defined as

a)

stories about good experiences of hospitality guests.

b)

the scientific study of how guests behave in hospitality organizations.

c)

the art of treating customers like guests.

d)

empowering guests to provide their own service.

6.

The primary challenge to the hospitality service provider is the

a)

uniqueness of each guest experience

b)

actions of the employees directly interacting with customers.

c)

global nature of the industry

d)

successful collaboration of different departments of a company

7.

The principles of guestology can be applied appropriately to

a)

internal customers.

b)

external customers.

c)

both internal and external customers

d)

neither internal nor external customers

8.

Questions relating to which of the following should be included in a structured interview in the hospitality industry?

a)

work competencies

b)

commitment to service

c)

critical incidents

d)

all of the above

9.

The challenge of hospitality is best explained as

a)

getting employees to smile at all guests

b)

finding employees with good experience in hospitality

c)

ensuring that employees always offer the high level of service the guest wants and expects every time, perfectly

d)

providing a good product regardless of the setting or the service delivery system

10.

Which of the following is an example of "Rewarding A while hoping for B"?

a)

reinforcing desired behavior when it is observed

b)

rewarding one employee while hoping that another employee gets the first employee's job

c)

rewarding an employee in hopes that other employees will adopt other favorable behaviors

d)

none of the above

11.

The quality of the guest-service experience is defined as

a)

 the difference between what the guest expected and what the guest actually got.

b)

whatever the quality control department says is quality

c)

an objectively determined value that can be calculated by formula

d)

the counterpart to the cost

12.

During training, Disney cast members are taught the four parts of the Disney Mission. In order of importance, they are

a)

safety, show, efficiency, courtesy

b)

safety, courtesy, show, efficiency

c)

honesty, care, encouragement, duty

d)

efficiency, safety, focus, loyalty

13.

The primary purpose of all the various selection devices is to

a)

spend as much money as possible on the selection process.

b)

discourage unmotivated applicants from applying.

c)

determine potential criminals.

d)

help companies hire the kind of employees who can make the company's service experience truly stand out.==>

14.

The characteristics of services include all the following EXCEPT:

a)

They are partly or wholly intangible

b)

They are consumed at the moment of production or delivery

c)

They require interaction between the service provider and the customer.

d)

the counterpart to the costThey meet the expectations of the typical first-time guest

15.

Generation Y consists of those born from

a)

1965 to 1976

b)

1977 to 1997

c)

1997 to present

d)

none of the above

16.

Once an organization's service strategy has been defined, it provides the basis ensuring that the customers' key drivers are addressed by determining all of the following EXCEPT

a)

what the customers would like five years in the future

b)

what the service environment in which the service product is provided should look and feel like

c)

what the organization's service product should be

d)

how the service delivery system makes the service product available to the guest

17.

When a fast-food operator offers unique menu compared to other fast-food operators, that restaurant is practicing which of the following strategies?

a)

high-price provider

b)

differentiation

c)

market niche

d)

none of the above.

18.

Successful yield management is best described as

a)

the ability to minimize traffic problems at a tourist destination.

b)

maximizing utilized restaurant food and minimizing wasted food.

c)

managing the sale of capacity units to maximize their profitability

d)

making sure that every room in the hotel is sold at full price or rack rate.

19.

The design day concept is based on the idea that

a)

the organization has to decide how much capacity to have available

b)

guest demand is uncertain

c)

one day is better than another

d)

a market niche strategy.

20.

When assessing future hospitality work, which statement is the MOST likely or accurate?

a)

The next generation pretty much resembles the current generation in work ethic

b)

The next generation will be more psychologically motivated than the current generation

c)

The next generation of employees will be more diverse than the current generation

d)

Baby boomers will have minimal effect on the available workforce

21.

Which one of the following is NOT a key area in which action plans should be set?

a)

management

b)

capacity utilization

c)

finance

d)

core competencies

22.

The risks of theming include

a)

placing limits on what the organization can offer

b)

providing a narrower range of menu offerings (in the case of a restaurant).

c)

the organization only seeing success if the market for the theme continues to be strong

d)

all of the above

23.

The service setting will impact

a)

only the guests

b)

only employees

c)

only the competition

d)

none of the above

24.

Which of the following guest characteristics influences how they see the service setting?

a)

the mood they are in that day

b)

their personality

c)

their expectations

d)

all of the above

25.

An organization that attempts to increase the revenue-producing space within which it provides guest experiences at the expense of essential but non-revenue-producing space will most likely

a)

have a memorable service setting, but poor delivery system.

b)

have a boring service setting, but excellent delivery system

c)

serve guests excellently

d)

be top rated in customer service

26.

The environment is important to the guest experience for all the following reasons EXCEPT:

a)

It influences the guest's expectations

b)

It sets and maintains the mood.

c)

It has a positive effect on the employees

d)

It can distract guests from noticing less satisfactory parts of the experience.

27.

Which of the following factors does NOT moderate an individual response to the environment?

a)

cultural values and beliefs

b)

individual moods

c)

individual demographic characteristics and personality traits

d)

other people

28.

Culture helps an organization's members deal with which issues that all organizations must resolve?

a)

how to relate to the world outside of the organization

b)

how the organization's members should relate to one another

c)

how to bother a guest

d)

both a and b

29.

Through what they do, say, and write, culture-driven organizations seek to define all of the following EXCEPT

a)

values

b)

NORMS

c)

Lifestyles

d)

Beliefs

30.

Guests who ____________ become potent assistants to the managers in monitoring,

reinforcing, and shaping employee behavior

a)

yell at employees who do things wrong

b)

are passive when there is a problem

c)

make their expectations plain

d)

None of the above

31.

The likelihood of employees doing whatever they can to create and sustain service excellence is increased by

a)

a stronger cultural norm.

b)

a greater number of members who believe in it.

c)

a greater number of employees who accept it.

d)

all of the above

32.

Telling stores are organizational heroes are important because

a)

they communicate cultural values effectively

b)

they are more effective communication tools than PowerPoint slides

c)

they provide role models for other employees to emulate.

d)

all of the above

33.

Leaders in effective hospitality organizations use _____ to recognize and reward the behaviors, the culture values

a)

money

b)

bribes

c)

rituals

d)

nothing

34.

The most important influence on any organizational culture is

a)

the behavior of the organization's leader

b)

the cultural values of the behind-the-scenes employees

c)

what the guest expects

d)

managerial instructions to employees

35.

Hospitality organizations like to promote from within for all of the following reasons EXCEPT

a)

the internal candidate is a known quantity

b)

internal hiring leads to feelings of equity among present employees.

c)

the internal candidate has assimilated the organizational culture

d)

internal candidates tend to be smarter

36.

Which statement regarding culture change is TRUE?

a)

A strong culture is easier to change than a weak culture.

b)

Strong cultural values can remain even if specific applications of values change.

c)

A rich environment is easier to change than a lean environment.

d)

Cultures cannot be changed

37.

The selection decision will come down to which two factors?

a)

how choosy the company can be and how well employee's performance can be predicted

b)

how much advertising was done and what the response rate was

c)

how pushy the candidate is and how receptive the selection committee is

d)

how long the company has been looking for an employee and how long the candidate has been looking for a job

38.

Which of the following is NOT a key principle that should be followed when developing an effective training strategy?

a)

the big picture

b)

formalized learning

c)

determined focus

d)

continuous improvement

39.

Empowering employees requires sharing information and organizational knowledge that enables empowered employees to

a)

understand and contribute to organizational performance

b)

make decisions that influence organizational outcomes

c)

focus only on their jobs

40.

Factors influencing the acceptance of managerial direction lie in

a)

the nature of the sender and receiver.

b)

the sender and receiver and their relationships to the organization and to each other.

c)

the nature of the communication itself

d)

all of the above.