WorksheetsMarketing Review
Total questions: 26
Worksheet time: 14mins
Marketing is the process of promoting products to satisfy the wants and needs of customers.
True
False
Identify the logo.
Chevron
Shell
Gas
I have no idea
Which of the following is NOT one of the 4 P's of the marketing mix?
Product
Place
Preference
Price
A group of people who are most likely to buy a products. The people in this group have similar wants and needs.
Marketing Mix
Demographic
Target Market
Market Segmentation
Junk Mail is a positive impact of marketing.
True
False
Which of the 4P's does this represent: Discounts
Product
Price
Place
Promotion
Which of the 4P's does this represent: Transportation
Product
Price
Place
Promotion
A a brief attention-getting phrase used in advertising or promotion is a ______________________________.
promotion
place
slogan
brand
The process of communicating the value of a product or service is ______________________.
marketing
promotion
brand
competition
The amount of money needed to buy or sell a product is its _______________________.
product
brand
competition
price
A ____________________________________ is A specific group of people with shared characteristics that a business markets its products or services to.
customer
place
marketing
target market
A product, service, or concept that is publicly distinguished from other products, services, or concepts, so that it can be easily communicated and usually marketed is a ___________________________.
brand
product
logo
target market
A person who buys the product or service is a _____________________________.
target market
competition
brand
customer
______________________ is the way you advertise your product.
product
promotion
logo
brand
A thing that you can touch and you can offer to sell it to your customers is
brand
product
slogan
customer
Where you locate your product is _____________________________.
place
customer
brand
target market
Someone who owns their own business
entrepreneur
employee
customer
brand
Wendy's vs. McDonald's
competition
brand
target market
place
A ____________________________________ is A specific group of people with shared characteristics that a business markets its products or services to.
customer
place
marketing
target market
A product, service, or concept that is publicly distinguished from other products, services, or concepts, so that it can be easily communicated and usually marketed is a ___________________________.
brand
product
logo
target market
______________ serve to represent a given organization or company through a visual image that can be easily understood and recognized.
slogan
logo
product
brand
______________________ is the way you advertise your product.
product
promotion
logo
brand
How you enclose and protect a product is ______________________.
purpose
packaging
logo
place
A ____________________ is meeting a need with words or actions instead of tangible products.
product
service
logo
customer
