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WorksheetsKEDGE - Marketing Mix Quiz
Total questions: 16
Worksheet time: 3mins
* This is the experience that will be offered to the consumer in- store or during the consumption or use of the product.
DIFFERENTIATION BY RESPECT FOR ENVIRONMENTAL POLICY
DIFFERENTIATION BY DESIGN
DIFFERENTIATION BY EXPERIENCE
Within the product classification criteria (lifespan and tangibility) this is:
Perishable goods
Services
Business to Business to Consumer
Durable goods
This is the lifespan of a product under normal conditions of use. The lifespan of products varies depending on the nature of the products, their quality, their design and even how they are used.
DIFFERENTIATION BY FEATURES
DIFFERENTIATION BY THE PRODUCT’S FORMAT
DIFFERENTIATION BY PERFORMANCE
DIFFERENTIATION BY DURABILITY
Within the product classification criteria (lifespan and tangibility) this is:
Durable goods
Perishable goods
Service
Business to Business
This concerns all the operations required that allow the product to be used.
DIFFERENTIATION BY EASE OF ORDERING
DIFFERENTIATION BY DELIVERY
DIFFERENTIATION BY INSTALLATION
DIFFERENTIATION BY CUSTOMER TRAINING
This differentiation strategy is based on the shape, size or appearance of the product. Format can help distinguish the product from its competitors and create a competitive advantage.
DIFFERENTIATION BY FEATURES
DIFFERENTIATION BY THE PRODUCT’S FORMAT
DIFFERENTIATION BY PERFORMANCE
DIFFERENTIATION BY DURABILITY
Within the product classification criteria (lifespan and tangibility) this is:
Perishable goods
Durable goods
Services
Business to Consumer
* Within the product classification criteria (Target) this is:
B2C Fast-Moving consumer products
B2B Capital Goods
B2C Specialty products
B2B Suplies and services
*Characteristics of a service:
Intangibility, indivisibility, variability, perishability
Core benefits, basic one, expected, augmented, potential
Perishable goods,
Durable goods,
Services
B2C (Business to Consumer),
B2B (Business to Business),
B2B2C (Business to Business to Consumer)
This involves making it easy for the consumer to place an order
DIFFERENTIATION BY EASE OF ORDERING
DIFFERENTIATION BY DELIVERY
DIFFERENTIATION BY INSTALLATION
DIFFERENTIATION BY CUSTOMER TRAINING
*Associates the new product with precise expectations linked to knowledge of the existing brand
Advantage of reusing a new brand
Advantage of reusing an existing brand
Advantage of combining an existing brand with a new one
Disadvantage of reusing a new brand
In psychological pricing is important: This could be due to...
The preception of the quality
Competitors strategies
Branding
Environment policy
*Reference price consider
Quality of the products
Branding
Competitors prices
Brand Awareness
...refers to all the independent organisations (e.g. wholesalers, distributors) that intervene in the process by which the products or services are made available to consumers and users.
DISTRIBUTION CIRCUITS
INTERMEDIARIES
DISTRIBUTION CHANNELS
*it is based on the simultaneous and complementary use of several distribution channels, making it possible to reach different targets and customers located at different stages of the purchasing process
OMNICHANNEL DISTRIBUTION
MULTI-CHANNEL DISTRIBUTION
HORIZONTAL DISTRIBUTION SYSTEMS
DIRECT CIRCUITS
...is an overall plan that assesses the respective roles of the various communication tools and combines them to achieve consistency and efficiency. In other words it's the best communication channels for the message.
SPONSORSHIP OF EVENTS AND EXPERIENCES
INTEGRATED COMMUNICATION MIX
ADVERTISING
DIRECT MARKETING
