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KEDGE - Marketing Mix Quiz

Total questions: 16

Worksheet time: 3mins

Name
Class
Date
1.

* This is the experience that will be offered to the consumer in- store or during the consumption or use of the product.

a)

DIFFERENTIATION BY RESPECT FOR ENVIRONMENTAL POLICY

b)

DIFFERENTIATION BY DESIGN

c)

DIFFERENTIATION BY EXPERIENCE

2.

Within the product classification criteria (lifespan and tangibility) this is:

a)

Perishable goods

b)

Services

c)

Business to Business to Consumer

d)

Durable goods

3.

This is the lifespan of a product under normal conditions of use. The lifespan of products varies depending on the nature of the products, their quality, their design and even how they are used.

a)

DIFFERENTIATION BY FEATURES

b)

DIFFERENTIATION BY THE PRODUCT’S FORMAT

c)

DIFFERENTIATION BY PERFORMANCE

d)

DIFFERENTIATION BY DURABILITY  

4.

Within the product classification criteria (lifespan and tangibility) this is:

a)

Durable goods

b)

Perishable goods

c)

Service

d)

Business to Business

5.

This concerns all the operations required that allow the product to be used.

a)

DIFFERENTIATION BY EASE OF ORDERING

b)

DIFFERENTIATION BY DELIVERY

c)

DIFFERENTIATION BY INSTALLATION

d)

DIFFERENTIATION BY CUSTOMER TRAINING

6.

This differentiation strategy is based on the shape, size or appearance of the product. Format can help distinguish the product from its competitors and create a competitive advantage.

a)

DIFFERENTIATION BY FEATURES

b)

DIFFERENTIATION BY THE PRODUCT’S FORMAT

c)

DIFFERENTIATION BY PERFORMANCE

d)

DIFFERENTIATION BY DURABILITY  

7.

Within the product classification criteria (lifespan and tangibility) this is:

a)

Perishable goods

b)

Durable goods

c)

Services

d)

Business to Consumer

8.

* Within the product classification criteria (Target) this is:

a)

B2C Fast-Moving consumer products

b)

B2B Capital Goods

c)

B2C Specialty products

d)

B2B Suplies and services

9.

*Characteristics of a service:

a)

Intangibility, indivisibility, variability, perishability

b)

Core benefits, basic one, expected, augmented, potential

c)

Perishable goods,

Durable goods,

Services

d)

B2C (Business to Consumer),

B2B (Business to Business),

B2B2C (Business to Business to Consumer)

10.

This involves making it easy for the consumer to place an order

a)

DIFFERENTIATION BY EASE OF ORDERING

b)

DIFFERENTIATION BY DELIVERY

c)

DIFFERENTIATION BY INSTALLATION

d)

DIFFERENTIATION BY CUSTOMER TRAINING

11.

*Associates the new product with precise expectations linked to knowledge of the existing brand​

a)

Advantage of reusing a new brand

b)

Advantage of reusing an existing brand

c)

Advantage of combining an existing brand with a new one

d)

Disadvantage of reusing a new brand

12.

In psychological pricing is important: This could be due to...

a)

The preception of the quality

b)

Competitors strategies

c)

Branding

d)

Environment policy

13.

*Reference price consider

a)

Quality of the products

b)

Branding

c)

Competitors prices

d)

Brand Awareness

14.

...refers to all the independent organisations (e.g. wholesalers, distributors) that intervene in the process by which the products or services are made available to consumers and users.

a)

DISTRIBUTION CIRCUITS

b)

INTERMEDIARIES

c)

DISTRIBUTION CHANNELS

15.

*it is based on the simultaneous and complementary use of several distribution channels, making it possible to reach different targets and customers located at different stages of the purchasing process

a)

OMNICHANNEL DISTRIBUTION  

b)

MULTI-CHANNEL DISTRIBUTION  

c)

HORIZONTAL DISTRIBUTION SYSTEMS

d)

DIRECT CIRCUITS

16.

...is an overall plan that assesses the respective roles of the various communication tools and combines them to achieve consistency and efficiency. In other words it's the best communication channels for the message.

a)

SPONSORSHIP OF EVENTS AND EXPERIENCES

b)

INTEGRATED COMMUNICATION MIX

c)

ADVERTISING

d)

DIRECT MARKETING