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Bus-Quiz-8th-3

Total questions: 35

Worksheet time: 41mins

Name
Class
Date
1.

How many words should be on a Billboard?

a)

7-10

b)

No more than 10

c)

7 or less

d)

5 or less

2.

An effective Billboard should include________

a)

Many colors

b)

A combination of words and images

c)

Animations

d)

Only words

3.

An effective internet Pop-up ad should have________

a)

Very bright colors

b)

The same image over and over

c)

Different versions each time

d)

Different colors each time

4.

An internet pop-up ad should change the format and message but should NOT change the ____________

a)

Colors

b)

Message

c)

Shape

d)

Position

5.

A business card that you give your potential customers should always have_________

a)

Your Picture

b)

all your products and prices

c)

Glitter sprinkled all over

d)

Your business contact information

6.

A business card should use both sides in order to give as much information as possible.

a)

True

b)

False

c)

Sometimes

d)

Business cards only have one side

7.

List the 4 P's of Marketing

4 lines
8.

How much time does the average person have to read your billboard as they pass by?

a)

1 second or less

b)

10 seconds

c)

5 seconds

d)

They usually stop and finish reading

9.

Your Store Flyer that will be mailed to your customers should include what information?

a)

Contact Information

b)

Product list and Prices

c)

Business name and Logo

d)

All of these things should be included.

10.

What is the pricing strategy where your prices are marked very high, to give the sense that you are selling trendy, high end merchandise?

a)

Price Skimming

b)

Psychological Pricing

c)

Premium Pricing

d)

Loss Leader

11.

The Pricing Strategy where you sell some items below what you paid for them, in order to attract buyers to your store and purchase other things while they are there.

a)

Premium Pricing

b)

Loss Leader

c)

Price Skimming

d)

Psychological Pricing

12.

If you price your goods with big discounts and flashy marks showing new lower prices, then you are using what pricing strategy?

a)

Premium Pricing

b)

Loss Leader

c)

Psychological Pricing

d)

Price Skimming

13.

What pricing model would you recommend for a business who wanted to have similar, but maybe a little lower prices than their competitors?

a)

Price Skimming

b)

Price Adjusting

c)

Loss Leader

d)

Psychological Pricing

14.

List at least 3 things that you should know about your target market customers.

4 lines
15.

Which is something that should be included in your Target Market Research?

a)

Income amounts of local residents

b)

Area Demographics

c)

Local Industry where people work

d)

All should be part of your Target Market Research

16.

What Pricing Strategy does Gucci or Mercedes use to sell their products?

a)

Loss Leader

b)

High End

c)

Premium Pricing

d)

Psychological Pricing

17.

Walmart uses more than one pricing strategy. List the ones you can think of and put at least ONE example of the product beside it.

(Example) - (Loss Leader Pricing - .99 cent paper)

4 lines
18.

Getting a Haircut is an example of paying for a______

a)

Good

b)

Product

c)

Service

d)

Transaction

19.

How are Consumers & Customers Alike? How are they Different?

4 lines
20.

What is an example of Competition for Mcdonalds?

a)

Apple

b)

Burger King

c)

Gucci

d)

Walmart

21.

Which is an example of a Need?

a)

Car

b)

Matress

c)

Clothes

d)

Phone

22.

How many owners does a Sole-Proprietorship have?

a)

1

b)

More than 1

c)

none, it is owned by the public

d)

10 or more shareholders

23.

Non-Profit businesses do not seek to make money. If they do not try to make money then what do you think the "profit" ends up being from their work? (Explain in a few sentences)

4 lines
24.

Who owns a corporation?

a)

The Board of Directors

b)

The CEO

c)

The Banks

d)

The Shareholders

25.

Which of the following is NOT a function of business?

a)

Marketing

b)

Management

c)

Promotion

d)

Information Technology. (IT)

26.

What type of legal protection would you need for a new song you produced?

a)

Copyright

b)

Patent

c)

Trademark

d)

none of these

27.

What type of legal protection would you need to secure a new invention or design you made for a product?

a)

Copyright

b)

Patent

c)

Trademark

d)

none of these

28.

What type of legal protection would you need to protect your business logo?

a)

Copyright

b)

Patent

c)

Trademark

d)

none of these

29.

The stage in the Entrepreneurial where you are actually running the business?

a)

Discovery

b)

Concept Development

c)

Actualization

d)

Harvesting

30.

The stage in the entrepreneurial process when you reflect and decide how to proceed?

a)

Discovery

b)

Resourcing

c)

Actualization

d)

Harvesting

31.

The stage in the entrepreneurial process where you gather up needed money and people to make your business idea work.

a)

Discovery

b)

Resourcing

c)

Actualization

d)

Harvesting

32.

The Stage in the Entrepreneurial process where you are getting ideas to see what is possible for you to start doing to make money.

a)

Discovery

b)

Concept Development

c)

Actualization

d)

Harvesting

33.

The Stage in the Entrepreneurial process where you would make a business plan in order to get your thoughts organized.

a)

Discovery

b)

Concept Development

c)

Actualization

d)

Harvesting

34.

In your own words, describe what it means to be an ethical person.

4 lines
35.

Give 3 brief examples of having ethical behavior in the workplace.

4 lines