The Blue Ocean Strategy typically features two generic options: cost leadership and differentiation

According to Porter, a company should simultaneously follow differentiation and cost leadership

The Not-invented-here syndrome describes that a company thinks that only external players are successful inventors.

A company using a “pioneer” strategy may profit from a temporary monopoly

A main risk of “late follower” strategy is that estimations of market potential are difficult

Central factors for the innovation success of incumbent firms are culture, strategy and the organization (structure)

A brewery that keeps its recipe as a secret follows a closed innovation approach

In Ansoff's growth model, lateral diversification is typically associated with more risk than product development.

Due to changing conditions, companies in more and more industries have to apply an open innovation approach.