WorksheetsDIGITAL MARKETING
Total questions: 15
Worksheet time: 3mins
Which of the following is the correct depiction of Digital Marketing?
E-mail Marketing
Social Media Marketing
Web Marketing
All of the above
__________ doesn't fall under the category of digital marketing.
TV
Billboard
Radio
All of the above
Which of the following is incorrect about digital marketing?
Digital marketing can only be done offline
Digital marketing cannot be done offline.
Digital marketing requires electronic devices for promoting goods and services.
In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing.
How many types of pillars do we have in digital marketing?
1
2
3
4
What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?
Internet Marketing
Direct Marketing
Electronic Marketing
Interactive Marketing
Creative marketing can be defined as __________.
A marketing department entailing several employees.
The brand value of an organization.
A set of schemes undertaken by the organization for distributing the marketing material.
The marketing content and its inventive aspect.
Which of the following is the most common delivery channel in terms of mobile marketing?
Graphic
Text
Voice call
Search engine marketing
In what ways can you beat your customer's expectations?
By making your product more appealing
By providing unique services to your customer
By providing great deals in terms of discounts to your customer
By getting appropriate and relevant reviews from your customers on your website
What is the need to analyze digital analytics?
For making better decisions related to the business
For generating higher revenue from the website
To define genuine customers for your business
For appealing more users to drive more traffic
Which of the following are essentially required to make a business case for content marketing?
Industry best practices.
Objectives and KPIs.
Impacts and challenges.
All of the above
Which of the following is incorrect?
If you know about your target audience's intent, you can easily focus on creating valuable content.
You should compare the value of Content Marketing with that of other marketing strategies carried out by competitors.
Both (a) and (b) are true
Both (a) and (b) are false
In what ways can you beat your customer's expectations?
By making your product more appealing
By providing unique services to your customer
By providing great deals in terms of discounts to your customer
By getting appropriate and relevant reviews from your customers on your website
The main advantage of online advertisement is __________.
Low-cost promotional strategy
Online advertising is promotional as well as informational
Trackable
All of the above
Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.
Sales strategies
Marketing concepts
Cultural values
Brand images
Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.
Marketing
Strategy
Price
Knowledge
