WorksheetsChapter 11 Research
Total questions: 10
Worksheet time: 5mins
Market Segmentation is the study of the industry that the firm intends to compete and determine the different potential target market.
Yes
No
Market Segmentation consist of how many variables?
4
5
6
7
What is a Niche Market?
A place within a market segment that represents a narrow group of customers with similar interest.
A place within a market segment that represents a small group of customers with similar interest.
A place within a market segment that represents a huge group of customers with similar interest.
A place within a market segment that represents a large group of customers with similar interest.
1. what is a reference account?
an account a firm uses to refer inside information
early consumer willing to provide a testimonial on a product
audited balance sheet and a profit and loss accounts
pepe the frog
What is the only aspect of marketing mix based on revenue?
product
promotion
place
price
3. What are the weaknesses of advertising?
messy and expensive
ugly and messy
expensive and excessive
excessive and ugly
Which of these is not a step in the seven-step sales process?
Meet objections and concerns
Select target market
Make the sales presentation
Qualify the lead
A referral from an existing customer is a...
Contact
Target audience
Sales prospect
Qualified lead
Following up with the customer is not an important step in the process.
False
True
What should be included in brand equity?
brand loyalty
Name recognition
Perceived quality of products and services
Level of Performence
