WorksheetsChapter 5: Corporate Strategy
Total questions: 10
Worksheet time: 3mins
He developed the Boston Consulting Group Model
McKenley
McArthur
McKinsey
McDonald
What are the two types of integrative growth strategies?
Horizontal and Forward Integration
Vertical and Backward Integration
Forward and Backward Integration
Horizontal and Vertical Integration
What is an integrative growth strategy where the organization acquires another competing business?
Horizontal Integration
Backward Integration
Vertical Integration
Forward integration
It is the relative sales percentage of a company in relation to the total sales percentage of the market in consideration.
Market Growth
Market Sold
Market Share
Market Attractiveness
It refers to an increase in the demand over time.
Market Share
Market Growth
Demand
Profit margin
One of the broad categories of Boston Consulting Group Model having a low market share in a high market growth.
Cash Cows
Question Marks
Dogs
Stars
General Electric Model is used to assess the strength of a strategic business unit of an organization.
True
False
Among the three main areas of global strategies where organization pursue business expansion, It is the action of a company to sell their excess products outside their home market.
World Wide
Global
Multinational
International
A type of vertical integration wherein the organization buys distribution companies that are part of its distribution chain
Backward Integration
Forward Integration
Vertical Integration
Forward Integration
General Electric Model two parameters to consider to determine the overall strength of a Strategic Business Unit (SBU)
Market Share & Market Growth
Market Attractiveness & Business Strength
Market Niche & Market Segmentation
Market Demand & Market Size
