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Chapter 5: Corporate Strategy

Total questions: 10

Worksheet time: 3mins

Name
Class
Date
1.

He developed the Boston Consulting Group Model

a)

McKenley

b)

McArthur

c)

McKinsey

d)

McDonald

2.

What are the two types of integrative growth strategies?

a)

Horizontal and Forward Integration

b)

Vertical and Backward Integration

c)

Forward and Backward Integration

d)

Horizontal and Vertical Integration

3.

What is an integrative growth strategy where the organization acquires another competing business?

a)

Horizontal Integration

b)

Backward Integration

c)

Vertical Integration

d)

Forward integration

4.

It is the relative sales percentage of a company in relation to the total sales percentage of the market in consideration.

a)

Market Growth

b)

Market Sold

c)

Market Share

d)

Market Attractiveness

5.

It refers to an increase in the demand over time.

a)

Market Share

b)

Market Growth

c)

Demand

d)

Profit margin

6.

One of the broad categories of Boston Consulting Group Model having a low market share in a high market growth.

a)

Cash Cows

b)

Question Marks

c)

Dogs

d)

Stars

7.

General Electric Model is used to assess the strength of a strategic business unit of an organization.

a)

True

b)

False

8.

Among the three main areas of global strategies where organization pursue business expansion, It is the action of a company to sell their excess products outside their home market.

a)

World Wide

b)

Global

c)

Multinational

d)

International

9.

A type of vertical integration wherein the organization buys distribution companies that are part of its distribution chain

a)

Backward Integration

b)

Forward Integration

c)

Vertical Integration

d)

Forward Integration

10.

General Electric Model two parameters to consider to determine the overall strength of a Strategic Business Unit (SBU)

a)

Market Share & Market Growth

b)

Market Attractiveness & Business Strength

c)

Market Niche & Market Segmentation

d)

Market Demand & Market Size